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	<title>Paperie Boutique  •  products, packaging and marketing ideas for professional photographers &#187; The Joy of Marketing</title>
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	<description>photographer packaging how-tos by des boutons et des noeuds</description>
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		<title>let&#8217;s be Petty</title>
		<link>http://paperieboutique.com/2010/01/29/petty/</link>
		<comments>http://paperieboutique.com/2010/01/29/petty/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:58:16 +0000</pubDate>
		<dc:creator>robyn</dc:creator>
				<category><![CDATA[biz talk]]></category>
		<category><![CDATA[guest post]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product recs]]></category>
		<category><![CDATA[the office]]></category>
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		<category><![CDATA[business]]></category>
		<category><![CDATA[Café Joy]]></category>
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		<category><![CDATA[Hot One Award]]></category>
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		<category><![CDATA[The Joy of Marketing]]></category>
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		<description><![CDATA[Paperie Boutique has hit the marketing jackpot! Today&#8217;s guest post is by none other than Erin Verbeck for Sarah Petty&#8217;s Café Joy from the Joy of Marketing. Café Joy was named a PPA 2009 &#8220;Hot One Award&#8221; winner in the educational resources category! Here&#8217;s a little background info&#8230; Café Joy is going up to $59 [...]]]></description>
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<p>Paperie Boutique has hit the marketing jackpot!  Today&#8217;s <a href="http://paperieboutique.com/category/guest-post/">guest post</a> is by none other than Erin Verbeck for Sarah Petty&#8217;s <a href="http://www.thejoyofmarketing.com/cafe-joy" target="_blank">Café Joy</A> from the <a href="http://www.thejoyofmarketing.com" target="_blank">Joy of Marketing</A>.</p>
<p><a href="http://www.thejoyofmarketing.com/product/cafe-joy-monthly-jolt-marketing-caffeine" target="_blank">Café Joy</A> was named a PPA 2009 &#8220;<a href="http://www.ppmag.com/hot-ones-winners/educational.php" target="_blank">Hot One Award</a>&#8221; winner in the <a href="http://www.ppmag.com/hot-ones-winners/educational.php" target="_blank">educational resources</A> category!<BR><BR></p>
<p><a href="http://www.thejoyofmarketing.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/01/pull.jpg" alt="Sarah Petty - The Joy of Marketing" title="Sarah Petty - The Joy of Marketing" width="420" height="304" class="aligncenter size-full wp-image-866" /></a></p>
<p>Here&#8217;s a little background info&#8230;  <a href="http://www.thejoyofmarketing.com/product/cafe-joy-monthly-jolt-marketing-caffeine" target="_blank">Café Joy</A> is going up to $59 for the mailed version (will stay $35 for a downloadable version) on February 1st. So this is the last chance for Paperie Boutique readers to join <a href="http://www.thejoyofmarketing.com/product/cafe-joy-monthly-jolt-marketing-caffeine" target="_blank">Café Joy</A> to lock in the $35 / month rate for the mailed version of <a href="http://www.thejoyofmarketing.com/product/cafe-joy-monthly-jolt-marketing-caffeine" target="_blank">Café Joy</A>.<BR><BR></p>
<p><a href="http://www.thejoyofmarketing.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/01/new.jpg" alt="Sarah Petty - The Joy of Marketing" title="Sarah Petty - The Joy of Marketing" width="420" height="304" class="aligncenter size-full wp-image-864" /></a></p>
<p>Here&#8217;s the additional info.</p>
<p>Some of you may have heard of Sarah Petty&#8217;s <a href="http://www.thejoyofmarketing.com" target="_blank">The Joy of Marketing</A> from the FREE Websummit and Telesummit events we recently had for photographers. That&#8217;s right, we put those on. At the<a href="http://www.thejoyofmarketing.com" target="_blank"> Joy of Marketing</A>, we teach marketing! But not just any kind of marketing. BOUTIQUE marketing. What¹s boutique marketing?  It¹s a philosophy that teaches you to grow your business by focusing on building your brand and strong relationships instead of relying on price discounts to create sales. At the <a href="http://www.thejoyofmarketing.com" target="_blank">Joy of Marketing</A>, we draw from our 30+ years of marketing experience, successful photography studio ownership, ad agency backgrounds and MBA&#8217;s to teach you how to grow the business you want without having to work so hard!</p>
<p>One of the ways we teach photographers is through our monthly subscription program, <a href="http://www.thejoyofmarketing.com/cafe-joy" target="_blank">Café Joy</A>, which we¹re giving a free sample of to all of your readers! Yay! Unique in the industry, Cafe Joy is a hands-on subscription program that takes much of the guesswork out of planning your marketing. Follow us, month by month, as we guide you to success. Cafe Joy provides you with gentle reminders and consistent deadlines to achieve amazing goals for your business throughout the year. <a href="http://www.thejoyofmarketing.com/cafe-joy" target="_blank">Café Joy</A> is what I wish I had access to 10 years ago when I started my photography business. It¹s filled with the marketing inspiration, ideas and secrets I¹ve learned over the years in growing my multi-million dollar boutique photography studio. And the best part is it¹s not overwhelming. Each month as a <a href="http://www.thejoyofmarketing.com/cafe-joy" target="_blank">Café Joy</A> member, you receive a proven, actionable, practical marketing lesson from an expert, a promotional idea, or professionally designed piece. <a href="http://www.thejoyofmarketing.com/cafe-joy" target="_blank">Café Joy</A> will save you valuable time spinning your wheels trying to figure out what works for your boutique business.<BR><BR></p>
<p><a href="http://www.thejoyofmarketing.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/01/sarah_petty_joy.jpg" alt="Sarah Petty - The Joy of Marketing" title="Sarah Petty - The Joy of Marketing" width="420" height="290" class="aligncenter size-full wp-image-865" /></a></p>
<p>Subscribe today for a monthly subscription fee of $35*, and you&#8217;ll receive a BONUS recipe tin, starter recipes for success and marketing samples. Each month, for a minimal $35* investment, you will receive more recipes, an audio cd or dvd of marketing ideas and strategies, printed samples, design templates plus so much more. This monthly program was created by demand for niche photography business owners who desire more specialized marketing support. The emphasis is on building your brand by focusing on beautiful promotional pieces that encourage client interaction while also paying attention to the important details in your business. For less than the price of a skinny, triple grande latte, your marketing will benefit from this monthly shot of caffeine&#8230; without the jitters.</p>
<p>*International rates apply.</p>
<p>To get your <strong>FREE</strong> <a href="http://www.thejoyofmarketing.com/cafe-joy" target="_blank">Café Joy</A> sample, an hour-long Promotional Planning movie that our <a href="http://www.thejoyofmarketing.com/cafe-joy" target="_blank">Café Joy</A> members received in January, chock full of ideas to get you started on the right foot in 2010, go to:</p>
<p><a href="https://app.e2ma.net/app/view:Join/signupId:67167/acctId:11781" target="_blank">https://app.e2ma.net/app/view:Join/signupId:67167/acctId:11781</a><BR><BR></p>
<p> <a href="http://www.thejoyofmarketing.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/01/sample.jpg" alt="Sarah Petty - The Joy of Marketing" title="Sarah Petty - The Joy of Marketing" width="420" height="304" class="aligncenter size-full wp-image-862" /></a><BR></p>
<p>To sign up for <a href="http://www.thejoyofmarketing.com/product/cafe-joy-monthly-jolt-marketing-caffeine" target="_blank">Café Joy</A> just go to:</p>
<p><a href="http://www.thejoyofmarketing.com/product/cafe-joy-monthly-jolt-marketing-caffeine" target="_blank">thejoyofmarketing.com/product/cafe-joy-monthly-jolt-marketing-caffeine</a></p>
<p>It&#8217;s your last chance to lock in the $35 rate for the mailed version of <a href="http://www.thejoyofmarketing.com/product/cafe-joy-monthly-jolt-marketing-caffeine" target="_blank">Café Joy</A>. On February 1 the price goes up to $59 / month*<BR><BR><BR></p>
<p>So hurry &#8211; there&#8217;s not much time to <a href="http://www.thejoyofmarketing.com/product/cafe-joy-monthly-jolt-marketing-caffeine" target="_blank">take advantage</A> of this <em>amazing</em> offer!  And big thanks to Erin and Sarah for hooking up the Paperie readership!<BR><BR></p>
<p>If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).</p>
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