Today we have a gorgeous packaging / guest / vendor post feature by Farrah Braniff Photographs. From the PPA Website, “Farrah Braniff is a Houston, Texas-based photographer, specializing in contemporary portraits of babies, children and families. Recognized for her unique design approach, she has earned numerous awards, including winning PPA’s AN-NE Marketing Awards for the last three consecutive years.”
And you’re in luck! At 2 p.m. EDT today (Thursday, February 23rd) you can participate in a PPA Webinar with Farrah Braniff:
“Become an Image Marketing Dynamo”
Creating a unique and cohesive image marketing campaign is vital in today’s world. But our clients are being bombarded by marketing messages every day…so how do you make yours stand out? It’s not “magic,” as you’ll see. In this webinar, Farrah will explain how she creates her own award-winning marketing materials and websites, walking you through the steps needed to create your own dynamic campaign (including how to keep your designs unified and cohesive). Open your eyes to find your visual inspiration, and get ready to wield that inspiration with true effectiveness.
Without further adieu, take it away Farrah…

This is my newest piece- a folder that will house my welcome pack of info. I am designing that now. This folder is about 8×8 and printed on pearl paper.


I am big on thank you notes and these are a few of the ones I send out. The second one is a personalized thank you note. I take an image from the client’s session, pop it into this template that I have made and send it off to White House to print. I make a pack of 25 cards for them. They go crazy and love it! The best part is that they send these out to their friends, which is a little bit of extra marketing for you!

I also love making fine art cards. I use images from my travels and personal photography. I include these as freebie gifts in people’s bags when they pick up. I think it is a great way to elevate your work and show your clients another side of you.

These are my print boxes and the laminated tags that I make for them. My clients LOVE the tags!

I also make great use of the White House Custom Color stickers. They can be used for everything!

Every year I have a batch of cute onesies and kid T’s made. I give them away at sessions. Clients love them! I get pictures emailed back to me of my client’s kids in the T’s. It’s fun and different and helps you stand out!

This is how we package up our gift certificates. I use 5×7 boxes, my logo ribbon and 5×7 flat printed cards from White House Custom Color.

These are my referrals cards. Almost all of my business is from word of mouth so rewarding my clients for this is really important. Each client gets a set of 50 cards. They give them to friends and, when friends book, both of them get a $100 studio credit. I firmly believe that, if you want to get clients talking and spreading the word, you have to make it worth their while!
I have a set of digital elements that I created and sell. You can see more about that at thedesignersmix.com. The yellow and blue backgrounds on these are from “Volume 1″ of the set.
Stay tuned for a very special giveaway from thedesignersmix.com! Don’t forget to drop by Farrah’s website and blog – and her webinar at 2 p.m. Eastern today!

I’m excited to announce the three winners of the $50.00 gift cards to Photo Card Boutique – Julie Wagner Photography, DeAnna Newsome, and Denise R. Contreras:

Congrats to the winners! Thanks so much to Photo Card Boutique and everyone who entered!
Heads-up there’s still a giveaway from Design Aglow that’s being extended through midnight tonight – so enter fast!
P.S. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule.
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