joyeux juillet

One of the most popular features on the site is the combined guest post / packaging displays. With many retailers offering “Christmas in July” specials this week, the timing of this post could not be better! Jeanine McLeod of Cloud 9 Studios in Tampa Bay, Florida, is here to spread a little (pre) holiday cheer!

I look forward to our Christmas in July Open House every year. It gives us a chance to celebrate my favorite holiday twice! Each year in July we build miniature versions of our three Christmas sets and invite our clients to come choose which one(s) they would like to reserve in November. It is great for our clients because they can actually see what their different options are, and it is great for us because it solidifies our November calendar in July when clients pre-book and pay for their sessions. This is a great way to get some momentum in the middle of the Summer and to market to our clients for Christmas before anyone else does!

Since this is our 4th year doing the open house, I wanted to add a little something extra to the celebration. I wanted to create Swag Bags to give the first 25 people to book their Christmas Session. Our premiere limited set this year is “A Peppermint Forest”, so we went with a red/white theme for our bags. Many of the components of the Swag Bag came from different posts here at Paperie Boutique.

I used the free Holiday MOO Tag design … but changed it a bit to fit as a tag for our swag bag. (Purchase mini cards at Moo.com.)

The snowflakes came from Paper Source.

The bookmarks were printed at WHCC and have the 2nd half of the year calendar on them from the free calendar template post last week.

The wine glasses are full of cinnamon candy and we made red/white wine charms for the bottom. The wine glasses I ordered from threadartfl.com and the wine charms we made out of jewelry making materials purchased at Michaels.

The lip balm was custom ordered in a peppermint flavor to fit our theme from threadartfl.com. We ordered enough so that during Christmas we can keep them out on the front desk in a pretty bowl.

Extra items included were a Christmas ornament, tea light candles and a set of 3 blank note cards that preview a greeting card line we will be releasing this Fall.

I hope this helps to inspire you guys to put some “Paperie Boutique” ideas for good use in unique packaging for your next special event.

Thank you so much, Jeanine, for not only sharing your adorable packaging – but also how easy it is to put Paperie’s free product downloads to good use! Stop by the Cloud 9 Studios blog and tell her how much you appreciate it!

Have a great weekend!
-Robyn

P.S. Don’t forget the Photographer’s Wall Display Guide giveaway ends late tonight! Hurry up and enter to win!

’til Tuesday

Recently I posted a storyboard collage on Flickr that I made for one of my clients.

With Mother’s Day rapidly approaching, I thought you might like to do the same for your clients – so I’ve modified my design above into a 10×5 “mini-storyboard” you can add photos to, edit as much or as little as you’d like, and give to your clients.

I suggest having the image lustre-coated, fine-linen textured, and mounted to styrene or double-weight matboard. You could even add in a cute tabletop easel as an extra special touch.

You will need to add three vertical / portrait images that are 750×1050 pixels, 300 dpi. You will see three folders for each of the images (left, middle, and right) – and inside each of the folders you will see the image frame on top, and another layer on bottom that you will hide after adding your image on top of it.

The white background color can be changed with one click as shown in the Photoshop background color fill layer in the Layers Palette. The text for the word “mom” and the pronunciation cannot be changed. However, the text for the definition CAN be changed. The font used is Garamond.

→ download link ← (please note this file was designed in CS2 and you must have Photoshop or Elements and know how to edit a .psd layered file — I do not provide technical support for this download)

I recently ran across this marketing set on Flickr (in the “Promote This!” pool) and immediately asked Cindy Irene Photography to feature her work here on Paperie. Her presentation is just so unique. I had never seen anything like it!

“I have been in business for close to a year now, just recently branding my business thanks to all the wonderful ideas here at Paperie Boutique! But, when I first started I didn’t care for the non-personalized choices so I created my own.

I made these client packets for 8x10s out of card stock. The front pocket is another decorative card stock to hold the low resolution CD that my clients receive with their prints. I used a bone scorer around the edges for added effect. I cut another designer cardstock to create a ribbon on the front (real ribbon could also be used) and leave a spot for my sticker or business card to be placed.

I also have these on hand now as gift packaging that the clients can purchase when they give prints to family and friends. Different sizes are available for wallets all the way up to 8x10s and can be created for Christmas, weddings, birthdays, etc.”

Don’t miss Cindy’s marketing set on Flickr – there are a couple of additional photos for ideas and inspiration. Thank you so much for sharing, Cindy!

Recently Paperie Boutique was a featured sponsor at “Photographer’s Kick Start | Guides and Products for Professional Photographers“. If you’re a fan of “Hey Girl, Nice Shot” you’ll definitely want to check out Jessica’s latest venture! (And not just because Paperie will be a part of the ‘virtual swag bag’…) It’s a great training program to help photographers teach other moms how to use their DSLRs. The pre-release is available on April 30th.

Last but certainly not least, don’t forget you have until 11:59 p.m. EDT on Wednesday, April 28th, to win a $100.00 gift certificate to LCH Design here on Paperie Boutique. Check out yesterday’s post for more details!

ATTENTION VENDORS: We tuck business cards, coupon inserts, and promo pieces inside of our prize packages. If you are interested in having yours included, please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). Also contact me if you are interested in having your business packaging, marketing ideas, or photography-related products featured on Paperie Boutique.

ATTENTION PHOTOGRAPHERS: Show us your packaging! If the features here have helped you pull together your own look, please share with the class and pay it forward. Contact Robyn (e-mail link in the sidebar / robyn @ this domain) to be added to the posting schedule.

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain.

The 10×5″ storyboard template is ©Robyn Pollman, 2010. All rights reserved. It may not be copied, resold, made available for download or given away elsewhere, or redistributed without my written permission.

I want candy

Did you happen to catch the Moo blog last Friday? If so, you might have spotted someone you recognize!

There are more details in the blog entry, but recently I was asked to contribute to two workshop “swag bags”. This past Friday our home was turned into a make-shift assembly line of spouse plus sorority girls making sure everything got assembled and mailed out in time!

For one workshop, I had Moo MiniCards printed to top little bags of candy buttons, and also included 4×6″ Paperie Boutique promo postcards from GotPrint.

I bought the candy buttons after seeing a blog entry at Bake it Pretty. (In addition to the idea of bagged candy, they also provide free download templates for print which I later modified for my own use.) Shortly after buying the candy buttons, I received a sample candy bag from “the designer concept” (recently featured here on Paperie) and instantly knew how I wanted to package my own.

I’m extremely happy with how they turned out, but I wouldn’t expect any less from Moo!

For the other workshop, I used ProDPI for the printing.

In included 4.5×5″ Paperie Boutique postcards using their “press promo packs“, heart-punched a hole in the top corner, and attached mini toy cameras (with working shutter button and viewfinder). I also used two separate designs / sets of their “press tent cards“. One was the button candy bag topper – with two surprise photography-related quotes inside. The other was a business / promo card with my photography business card on the outside, and a mini-promo for Paperie Boutique on the inside. Everything was printed on their incredible, thick smooth matte paper.

If you’re interested in making candy bags of your own (they would be perfect to tuck in client orders!) check out the “Confections of a Secret Admirer” sets over at theDesignerConcept.com.

Recently I was also asked to test out the new ProDPI accordion booklets. I modified a new 2010 Pinkle Toes 4 Photographers (recently featured here on Paperie) CD / photo box design into an accordion template.

I ordered the Silk Upgrade Sapphire and Sea Green covers, and the Chrome Upgrade Platinum cover. I think Sea Green is my favorite although I keep changing my mind. It’s definitely the closest to my business colors. (You can view the second accordion photo larger here.) My favorite part about these accordions? They offer something no one else does – ProDPI‘s smooth matte paper. In my opinion, it simply cannot be beat. These little books are going to make clients very happy!

Stay tuned this week…more great giveaways planned!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).