golden ticket

I’m so excited to have Stacey Duncan of La Pomme Design and Goldapple Photography back for another guest post (January 2010, October 2009)! Make sure to read all the way to the end, because one Paperie viewer will get very lucky this week!

It’s a pleasure to be back at the Paperie Boutique! I have received so much inspiration from this blog and from the generous souls who are featured on here, so I love that I get to be part of it!

I have spent several months developing my branding, my marketing materials, and really, my business, and have fallen in love with it. Last year was my first year in business, and I didn’t realize how important it was to really LOVE the business side of my business. I mean, as photographers, we love the photography side of the business, but there is so much more to it! Even if you aren’t a business-oriented person, as a business owner you have to be somewhat savvy (or hire someone who is!), and you can enjoy the business more when you develop it to your tastes.

After determining my ideal client, my market, my business plan, and it was time to let my branding follow accordingly. I had a pretty good idea of what I wanted, and I knew how my main competition is branded, so I knew how to NOT brand myself as well! My logo was my starting point.

I developed a brand that is elegant, timeless, and is adaptable to all different types of portrait photography. It is appealing to my ideal clientele, and I am absolutely in LOVE with it – which is the most important part!

When a client books a session over email/the internet, they fill out the info form and contract online and pay online. I then mail the client a welcome packet in an envelope from Paper Source. The welcome packet includes a general information brochure, an investment brochure (which is my full price guide), a client gifts card, a session card that is specific to their session type (maternity, newborn, engagement, etc), a personal note handwritten from me, a fashion wallet guide, a set of paper examples, and a couple business cards.

If a client wants to meet in person for a consultation, I will bring the physical info form and contract for the client to sign. I bring the exact same welcome packet, except I bring it all in a large Paper Source envelope with the forms.

Some of my other marketing materials include a gift certificate, referral card with personalized image wallets, and a personalized 11×17 wall calendar. I also print stickers for my welcome packet mailings, shipping labels for client purchases, and copyright stickers to put on the backsides of image enlargements.

I get so many compliments from clients about my marketing, so I know it is successful in that they recognize it and admire it. I actually did a family session last Sunday night for two graphic designers, and they both were thoroughly impressed with it, which I took as a WIN. It’s like when another photographer admires your work, you take that as a higher compliment than when a client admires it.

Many of you know I am the owner of La Pomme Design, The Photographer’s Boutique. I have taken all of my marketing templates and made them completely customizable, able to work with any branding, and a perfect jumping off point for photographers who don’t have the time, inclination, or knowledge to create a full marketing campaign. I have even included a couple templates that I know other photographers use that I haven’t incorporated yet!

Introducing the Goldapple Photography Premier Marketing Kit! The kit includes unflattened .psd templates of the following:

- Business Card (front and back) (ProDPI)
- 2010 Calender
- Copyright Sticker
- Gift Certificate (WHCC)
- Special Occasion Gift Certificate (WHCC)
- Information Card (ProDPI)
- Investment Card (ProDPI)
- Session Type Card (ProDPI)
- Notepad (VistaPrint)
- Post-it (VistaPrint)
- Paper Texture Wallets (WHCC)
- Referral Card (WHCC)
- Referral Wallet (front and back) (WHCC)
- Shipping Label
- Limited wording is included

The Premier Marketing Kit is on an introductory sale for only $48 through April 30, 2010, only at La Pomme Design. On May 1st, the price will go up to $68, so now is the time to invest in your business and create a solid marketing campaign!

Also through the month of April, use the code “PBROCKS*” in the La Pomme Design Shoppe and get 20% off your purchase – no minimum!

*This discount does NOT apply to the Premier Marketing Kit, but does apply to everything else.

And just because I love getting free stuff as much as you, here is your opportunity to win the Premier Marketing Kit!

Step one to win: Either subscribe to the La Pomme Design newsletter or become a fan of the La Pomme Design Facebook page.

Step two to win: Go to your blog, Facebook account, Flickr account, or Twitter account and post the following:

I want the @goldapplephotos & La Pomme Design / lapommedesign.com Goldapple Photography Premier Marketing Kit – visit paperieboutique.com!

Step three to win: Post the URL(s) to your link(s) in the comments for THIS ENTRY. Comment(s) must be posted here by 11:59 p.m. EDT on Thursday, April 8th.

Please note: The link you post must direct to a public account. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item.

You can enter up to four times total – one entry each per public, non-private blog URL / Facebook / Flickr / Twitter account.

You have four chances to win but only one chance PER LINK – please do not post the same link multiple times – duplicate links will be removed. And post your 1-4 separate links in separate comments to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24 hours of contest’s end to claim their prize. Good luck everyone!

(P.S. If you win and have already purchased the kit, you will get a refund of your purchase!)

UPDATE The winner Sean Walker Photography has been announced here! Congrats and thanks to La Pomme Design and everyone who entered!

Thank you so much Stacey – you’ve been so good to the site and I know everyone appreciates it! Drop by and see her work at Goldapple Photography.

Don’t forget to enter the new Design Aglow contest (open until 11:59 p.m. EDT) if you haven’t already!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. Check the sidebar – several new advertisers are joining us this week!

and I’ll have more ideas for you

It’s been one of those months. Holiday weekend = good. Entire family battling yet another cold/flu = bad. I’ve been trying to post this entry for the last 8 hours. But finally a bit of peace and quiet to my day and we all win!

Literally.

Because thanks to the fine folks at Clickin’ Moms*, this entry comes with goodies and the chance to win a fabulous (free, year-long) prize!

Clickin’ Moms* is one of my guilty pleasures these days during that rare thing known as free time. Directly from the website: “We are a community of women who have a passion for photography. Some of us are amateur photographers who just want to take better pictures of our family, some of us are hobbyists, and some of us are seasoned pros. We learn from each other and help each other…this is a safe place to share your photos and chat about photography. Our forums and galleries are closed to non-members. Our site features great and easy to understand tutorials, lessons and challenges. All of the contributions are from fellow members who are more than happy to help and give advice to one another. We host amazing photography vendors who offer us discounts and group buys on their products…we have great bunch of women that enjoy hanging out with people that have a common passion – photography!”

* Right now Clickin’ Moms is hosting an affiliate referral contest and the link I am posting will help this site in the contest. All new registrations sent from Paperie Boutique though midnight March 31, 2010, will receive 10% off new member subscriptions by using the coupon code FRIEND at checkout.

But wait! There’s more! Clickin’ Moms has also donated one free year’s subscription to a Paperie Boutique viewer.

To enter, go to your blog, Facebook account, Flickr account, or Twitter account and post the following:

Get your cameras clickin’ with paperieboutique.com & @clickinmoms / clickinmoms.com – pass this on and win a year’s subscription!

You can enter up to four times total – one entry per blog URL / Facebook / Flickr / Twitter account. Post the URL to your link(s) in the comments for this entry. Comment(s) must be posted by 11:59 p.m. EST this Sunday, February 21st.

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the prize code will be e-mailed to that person within 24 hours of contest’s end.

But the fun doesn’t stop there because now there are pretty pictures and product recommendations to pass along!

Recently I received this e-mail from catherineamissphotography.com:

I wanted to share the valentines that I made for my son’s kindergarten class exchange.

I chose a picture of my son and my husband and added the following quote about love: “There is only one happiness in life, to love and be loved.” On the back I wrote “Happy Valentine’s Day! From, Austin.” And then, yes, I [shamelessly] added my website address. The background paper and frame element is from Sassy Designs.

I printed the cards on pearl paper as 4×5 promo cards from Miller’s. I put two Valentine’s per 4×5 card and then simply cut them in half. Then I punched a hole in the corner and tied a little baggie filled with 3 chocolate kisses onto the card with ribbon.

I had considered punching two holes on the side and sticking a lollipop through the card, but I decided that the children’s mothers would be more likely to notice chocolate (and thus my website address).

When my son saw the cards, he loved them! Then he saw the dandelion graphic on the back of the card and exclaimed, “Mommy! It’s the same flower from your logo!” ( I just worked with a designer to come up with a new logo.) Hopefully, the Valentine stood out in a sea of Spiderman and Spongebob and wished his classmates a very “Happy Valentine’s Day” all the same.

Thank you so much for sharing those, Catherine! They’re absolutely gorgeous and as a fellow-kindergartener’s mom, certainly would have got my attention — what a brilliant twist to up the ante and win mommy’s heart through Kisses!

Last but certainly not least… The longer I’m in business, the tighter I get with my prop budget. I allow myself a few splurges each year, but really like to keep things to a minimum if at all possible and keep my profits. I’ve lusted after the Urban Outfitters Distressed and Whitewashed fake wood Trompe L’Oeil Floor Mats for a couple of years now. I just couldn’t stomach the $140.00 pricetag. I’ve also seen links to the Bargain Outfitters Barnboard Fo Flor (by Bungalow who also carries the Whitewash), and links on sites selling the mats wholesale, but they always ran between $99.00 – $187.00. Deep down I had my heart set on the Whitewash version because this portrait of mine (shot on an actual wooden bridge) has always been a favorite. It was just a matter of digesting the pricepoints.

Recently though, I ran across the Fo Flor Mat in Whitewash from Grandin Road.

I Googled for a coupon and ended up getting two 23×36″ accent rugs for $34/each (plus shipping) instead of one large area rug style mat. Together they make a nice-sized 36×46″ faux-floor. My total order was $82.00. Much better on the budget. As you can see, they will work with room to spare for newborn-in-basket type shots and close-up toddler portraits, which are the bulk of my work.

For the planks coming at me instead of going horizontally, I may need to clone the seam line just a bit, but overall they photograph very well. And the white has the added bonus of being a minor reflector.

These are the same fabric-printed-on foamy-mousepad-material you may have seen discussed elsewhere. Very thin, lightweight, easy to roll, and extremely portable.

It really does pay to do a few minutes of extra homework. The 23×36″ Barnboard version at Bargain Outfitters is now on sale for $29.97 and there are tons of coupon codes floating around for that site on Google. I believe their shipping runs about $9.

You can also search for Bungalow Fo Floors at Amazon.com, some of which will allow you to take advantage of their free Prime Shipping option.

With the money you save, you just might have enough to hit Etsy for a cute baby hat or tutu as well… Happy propping!

(P.S. Wondering where I got that cute little cupcake? That one is custom-made, but I got it (and this one) from Shimrit’a cupcakes. I have a lot of “baby’s first birthday” sessions coming up, and I wanted a non-melty-icing option for my outdoor ones. These look good enough to eat in real life and in photos!)

Heather, be thy name

I am so excited about this guest post—it has really inspired me to change things up a bit and add a few new items to my packaging arsenal. Sit back, take five, grab and drink, and prepare to be wow’ed by Heather of Heather Garland Photography!

“Wow, I feel like it’s Christmas and I just got handed the most beautiful present under the tree.” When a client told me this one day, I knew why I put so much work into my package. It wasn’t just because I loved packaging, it was because my clients loved it too and it made them feel special. Of course, I do love packaging too. It is so exciting to me and I am always working to improve my packaging. Most people think it is silly to put so much investment and work into handing clients who have already booked you their prints. I think that is quite wrong, our clients that have had sessions are photographers MOST important marketing tool. Every one of them has friends, family, and co-workers who get married, have babies, and want family portraits. Making my clients happy is my biggest goal, not just for referrals but because I genuinely consider them friends after our sessions. Because of this, when I hand them their prints, I want them to feel like I handed them something worth the hundreds of dollars they paid for it.

First off my amazing marketing products and logo are from Amy Grace at candyapplestudios.com. She is absolutely incredible. I already had my logo done before and just switched to her to give me a somewhat new look. She made me feel so professional and amazing. Every design she handed me I was in awe because they were so incredible.

Above is my packaging. I have 3 different sizes of bags (one for sizes up to 5×7, one for prints up to 8×10, and one for sizes up to 16×20), a few different sizes of boxes (wallets, 4×6, & 8×10), and multiple shipping boxes (4×6, 8×10, and DVD sized).

My bags, boxes, tissue paper, and shipping boxes are all from papermart.com.

My tags are from cpq.com, are tied with raffia from bagsandbows.com.

My 8×10 boxes (apparel boxes), which I place inside the bags, have ribbon from Hobby Lobby and are secured with a 2 inch sticker I made myself. (I am probably going to start an etsy store eventually, just because there aren’t a lot of places to get quality round stickers. I’ve tried tons of places like Zazzle and can’t stand the shift.) I also have a 2×3.5 inch sticker from whcc.com on the bottom of my boxes and in the middle of my bags.

Inside my boxes I put the prints, an envelope with a copy of the contract, a business card, a referral post card with referral cards, and usually a little post-it note with a note to the client.

Here is a close-up of the envelopes with the contract. They are from vistaprint.com.

I include referral cards that share my referral program, along with a baggie from clearbags.com with 5-10 referral cards. The large postcard is from whcc.com and the business cards are from gotprint.net.

These are the post-it notes from 123print.com.

My prints are secured with the appropriate bag from clearbags.com and have white backing board.

I also have little wallet boxes and 4×6 boxes (jewelry boxes) that are inside the bag (if applicable).

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They have small 1 inch stickers on them, which I use on a lot of my products. I also make these myself.

If clients order a gift card, I package them the same as prints but in a 4×6 box. Here is a close-up of my gift cards.

My shipping boxes are new for me, I figured if I was professional in my other packaging I should have the same look for my shipping too.

I get my shipping labels from 123print.net and use a 2 inch sticker to seal it.

I include a tag (unpunched), the pictures, and tissue paper. This a 4×6 sized box with 4×6 prints and wallets.

For my wedding clients, I have my contracts printed and put in a folder from Office Depot. My folders are the only thing I am changing soon. I am looking into brown folders from paperpresentation.com. I put a 1 inch sticker in the corner and a business card in the slot inside.

When they book I send them a copy of the contract, a thank you card, and a candle. The thank you is from whcc.com and the candle is from Bath & Body Works.

I also include a link to a personalized site. This site has dates their payments are due, a copy of the contract & model releases, a get-to-know-you email form, and special tips for the wedding. If you want to see an example you can check it out here: http://heathergarland.com/bridesite/

Here is a close up of the thank you cards, referral cards, and business cards again.

The only thing not shown is my DVD cases, they are from jewelboxing.com and designed by my amazing designer. They are personalized with pictures from the shoot, along with a print release, and a panel explaining cropping of the photos and recommending Mpix.com.

My marketing materials change all the time, but I feel like now finally my packaging is established and I will only be adding on new and more exciting pages in the future. I am so excited to be able to share my packaging and hope it can inspire someone. This blog has definitely inspired me in my packaging and I love Robyn’s packaging and every person featured on the blog. So I hope I can pay back in a way, what has inspired and helped me so much. Thanks!

Love, Heather

Did I tell you that you would be wow’ed or what? Please stop by Heather’s blog and / or leave a comment to tell her “thanks!” What a way to kick off the new week!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

(don’t) bend it like…

(Originally posted to Flickr forums in July 2007.)

This (FREE!) .doc file will print out Avery 1.5″ circle lables (product # 8293). I bought them at Staples – Office Depot, Amazon, etc., carries them as well.

The “photos do not bend” circle labels will print like this:

→ download link ←

This template is ©Robyn Pollman, 2007. All rights reserved. It may not be copied, resold, made available for download or given away elsewhere, or redistributed without my written permission.

You can find previous Paperie Boutique free downloads here.

here’s the mail-it never fails

Did you know that you can get free USPS Priority Mail shipping supplies online? They make it so easy you don’t even have to leave the house!

In addition to boxes, envelopes, labels, stickers, receipts and forms being FREE – the shipping is FREE as well.

The only thing you have to do is go online and pick the box sizes and supplies that are best for you.

Then once your supplies have arrived and your packages are sealed up nice and pretty, you can print your postage online, and even request a free pickup at your door.

It’s as simple as that.