deux années – giveaway 24

Happy 2nd birthday to Paperie Boutique!
Visit PaperieBirthday.com for all events!

Winner announcements start on Monday, July 25th…

Another popular Paperie vendor, Go{4}Pro Photography Business Templates and Tools, is back for an amazing “gift pack” giveaway! Included are: Ultimate Marketing Kit, Newsletter Templates, iPhone Template Collection, and a FREEBIE available on the Facebook Page. This gift pack is valued at $300.00!

So how do you win? It’s simple!

1. Go to your Facebook and Twitter accounts and post the following on either or both (then tell us where you did):
Win a HUGE Go{4}Pro / @go4ProPhotos / go4prophotos.com gift pack at @PaperieBoutique / PaperieBoutique.com – http://PaperieBirthday.com

2. Like Go{4}Pro on Facebook.

3. Like Go{4}Pro on Twitter.

Each entry requires its own separate comment here. (In simple terms: If you want FOUR chances to win, you have to do the four things listed above, and then make four separate comments here telling us how you did them.)

Comment that you have posted to your Twitter and/or Facebook account(s), with a link to where you did it – or that you’ve liked one or both vendors on Facebook – in separate comments here to have multiple chances to win!

ATTENTION: All links you post must direct to public-access accounts. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item. If we have to subscribe to your feed, a website, or forum – or request permission to see them – your entry will automatically be disqualified.

Comment(s) must be posted here by 11:59 p.m. EDT on Monday, July 25th. You can enter up to four times total. Post that you have met both requirements in separate comments to have multiple chances to win!

You can enter / post up to four times total – one entry each for both the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have four chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 48-72 hours of the winner-announcement to claim their prize.

Good luck!

Thank you Go{4}Pro Photography Business Templates and Tools for this terrific prize package. Don’t forget that Go{4}Pro for our Paperie birthday celebration!

P.S. Vendors, if you are interested in being a part of the birthday celebration, e-mail me at “robyn AT paperieboutique DOT com” ASAP!

the total package

BrandSushi is back today for another guest / vendor post and giveaway – up for grabs is a copy of their eBook “Total Package Pricing“.

How did you arrive at your current price list?

What’s your hourly rate (and how did you calculate it)?

Is your photography business turning a profit, or leading you down a path to the Poor House?

What message do you want your photography brand to convey, and what steps are you currently taking to maintain and build upon that message?

Are you 100% confident in your current pricing and package options?

If you’re having trouble answering these questions, it might be time to take a step back.

When I first started my photography business, I spent many long nights working out pricing, packages, brand and marketing strategies and budgeting for all sorts of things I hadn’t anticipated. I’m lucky enough to have a background in brand strategy, advertising and marketing, but many photographers (both new and established) don’t have that luxury, and find themselves overwhelmed with their pricing, collections, and marketing endeavors. We’re about to fix that!

Enter TOTAL PACKAGE PRICING, the pricing and collection building guide for wedding and portrait photographers who don’t want to go broke.

This three-part eBook series takes you through every facet of pricing your photography for profit, discovering — and utilizing — your CORRECT hourly rate, building a strong group of collections and packages that you’ll feel confident selling, and turning your business into a full-fledged brand. Here’s a run-down of what’s included:

BOOK 1 – Intro to Business and Brand Strategy : What’s in a brand? Learn how to position yourself and your products for top results. We’ll cover business structure (and why you can’t be everything to everybody); pricing and sales (learn not only WHAT to place in your collections for maximum profit, but HOW and WHY clients choose the way they do); perceived value and the inherent risks involved with discounting your way into the Poor House; and how to identify and utilize your brand’s “face and voice” to build a solid foundation on which to launch (or re-launch) a winning photography business and brand. Wherever possible, real-world examples are given and geared toward both Portrait and Wedding photographers, so everyone should be able to take something tangible out of the workbooks, regardless of their clientele!

BOOK 2 – Hourly Rates and Product Pricing : This volume will guide you toward the answer to that ever-elusive question: What are you worth? Learn the real way to calculate your hourly rate (I’ll give you a hint: it’s probably a LOT higher than you think it is!) and implement a price list that will set you up for success, and won’t leave you digging into your couch cushions when Tax season rolls around. You’ll also receive a set of Excel Spreadsheets that are already set up to do ALL THE HARD WORK (i.e. calculations) for you! But, if you don’t have Excel, never fear! All calculations are thoroughly explained in the workbook, and blank PDF templates are included so you can also do all the work by hand to get the same results! This workbook also comes with two sample price lists (one for wedding photography and one for portrait photography), as well as my personal product catalog and price list for comparison!

BOOK 3 – Building Profitable Collections : From deciding what to offer in your packages and collections to tallying their final prices and values, this workbook will leave you with a solid understanding of what goes into collections for maximum profit and confidence. You’ll also receive an Excel Collection Builder that calculates everything for you (as well as instructions on how to calculate everything by hand if you’d rather do it the old fashioned way!). We’ll cover scenarios for both wedding photographers (whose packages include service hours) and portrait photographers (whose collections are product-based).

And here is a basic list of the items included in this set:

(3) Excel Templates — each with multiple tabs (.xlsx format). These WILL also work in Apple’s Numbers, although some formatting might appear slightly different than in the screenshots. The Excel Templates were created in Excel 2010 and will work with recent versions of Excel on both Mac and PC. Compatibility with older versions of Excel or Numbers, or other spreadsheet programs is not verified.
(1) Instruction booklet to help you get started using the Excel Templates.
(3) PDF workbooks totaling over 50 pages of insider branding, business and pricing tips in clear, concise, and easy-to-understand terminology with real-world examples to get you thinking and keep you learning.
(1) Blank PDF line sheet with a quick pricing formula “cheat sheet” in case you’d rather do the calculations by hand.
(1) Sample Price Catalog from my own studio for reference.

Important Note: This workbook’s purpose is to give you a solid foundation and understanding of pricing and budgeting structures; it’s always a good idea to consult an accountant or tax professional to make sure you’re keeping everything in order! These workbooks do not provide financial advice — their purpose is to teach you tested pricing methods, and the psychology behind presenting those prices and packages in a way that will maximize profitability with your client sessions and orders.

And during this giveaway, all Paperie readers will receive 20% off at BrandSushi with the code PAPERIE20!

How do you win the eBook “Total Package Pricing“?

1. Tweet the following on Twitter (and tell us where you did it):
Win the “Total Package Pricing” eBook from BrandSushi.com / @brandsushi over at @paperieboutique / PaperieBoutique.com – http://is.gd/YsVq50

2. Post the following to Facebook (and tell us where you did it):
Win the “Total Package Pricing” eBook from BrandSushi.com over at PaperieBoutique.com – http://is.gd/YsVq50

3. Like brandsushi on Facebook: facebook.com/brandsushi

4. Follow @brandsushi on Twitter: twitter.com/brandsushi

Each entry requires its own separate comment. (In simple terms: If you want FOUR chances to win, you have to do all four things listed above, and then make four separate comments here telling us how you did them.)

Comment(s) must be posted here by 11:59 p.m. EDT on Sunday, June 12th. You can enter up to four times total. Post that you have met all four requirements in separate comments to have multiple chances to win!

You can enter / post up to four times total – one entry each for the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have four chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24-72 hours of contest’s end to claim their prize.

Good luck!

Thanks to BrandSushi for another awesome giveaway!

it’s a nice day for a white wedding

It’s been a great week at Paperie and I’m very excited to wrap things up on a high note with one of my favorite things — the packaging features. Not only is Gail Werner Photography‘s work and presentation absolutely stunning, there’s a double-bonus because I learned about a couple of new vendors myself! So grab a Coke and a smile, kick your feet up because it’s almost the weekend, and enjoy today’s guest post!

(P.S. Don’t forget there’s a contest going on — there’s just over 12 hours left to win a slot in the “503 Photography Workshops for Kids & Teens“!)

Like everyone else here on this site, I’m a big believer in the power of a positive brand experience. But it wasn’t until I felt comfortable with the brand I’d developed for myself late last year that I began to want to invest in marketing materials that reflected it.

When I started researching online to find resources on where to go for those materials, ooh boy, was I confused! Then a photographer I follow, Heather Garland, blogged about being featured here on Paperie Boutique and I couldn’t believe how awesome both Heather’s marketing products were – but also what a resource there was to be found here on this site!

First I wanted to make sure that when my clients opened their package from me they had a second, more beautiful package waiting for them inside.

I ordered these boxes from The Container Store, with each ranging in cost from $4-$10, depending on size. They are heavy and glossy white.

The ribbon is from from Hobby Lobby. The stickers are from Zazzle.

[Note from Robyn: Paperie has a free template for Zazzle stickers available for download here.]

One of my latest inspirations for my business is sharing my clients’ stories in a new and unique way that reflects my past as a journalist, so with each order, I’m including a copy of their story with their digital files / prints, etc. Here is the story of Michele and Eric. (Theirs is the story you can see pictured here in a frame — also bought at Hobby Lobby.) These frames are $4 each, and perfect for this little personalized touch to their package (I wrap everything up in black tissue paper before it goes in one of my Container Store boxes).

My thank you cards feature a quote I found online about giving thanks. Simple and, in a way, a reflection of me, because I am a quote NUT. My copyright releases were printed up on 5×7 cards from WHCC. My letterpress business cards were made by a letterpress / design company called The Mandate Press. At Mandate, if you are making black and white letterpress cards only, it’s $95 for 250 cards. They are gorgeous! My DVD cases come from DNL Photo and my DVDs (which I love because they have such a great polished look to them that’s so professional) were printed by Discmakers. I cannot say enough wonderful things about Discmakers‘ customer service. Every time I emailed them with a question, I had a response within hours. SUPER company to work with!

My Post-It notes are from 123Print and I LOVE them. Who doesn’t want personalized Post-Its for their business, right?

[Note from Robyn: Paperie has a free template for Post-It notes from VistaPrint available for download here.]

I made my initial client packets using folders and envelopes from Paper Presentation. On the outside of the white folders, I adhered a custom-designed branded sticker, printed by WHCC. This was more cost-effective for me than getting something custom made but still a nice personalized touch! The black mailing envelopes have my branded mailing sticker on them as well. These stickers were also printed by WHCC and custom designed by me. Inside each of the presentation packets, I include my pricing information, sheets with tip information (varies for portrait or wedding client) and a copy of the contract / model release. I wanted to keep these packets as print-outs for now as I’m at a point in my business where my prices will continue to change in the months to come and I didn’t want to invest in printed pricing booklets for that reason.

I hope you all were able to take away a few ideas for your own marketing from this post. Once I finally decided on what I needed and what companies I’d order from, it was a pretty quick process (a few hours) to get all the items you see here ordered and taken care of. So if I can do this, I promise you anyone can!

Thank you so much for sharing your beautiful packaging and resources Gail! Everything looks amazing! You can also catch Gail at her blog, on Facebook, and on Twitter.

You have until 11:59 p.m. EDT tonight Friday, April 30th to win a spot in the 503 Photography Workshops for kids and teens! Check out Wednesday’s post for more details!

ATTENTION VENDORS: We tuck business cards, coupon inserts, and promo pieces inside of our prize packages. If you are interested in having yours included, please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). Also contact me if you are interested in having your business packaging, marketing ideas, or photography-related products featured on Paperie Boutique.

ATTENTION PHOTOGRAPHERS: Show us your packaging! If the features here have helped you pull together your own look, please share with the class and pay it forward. Contact Robyn (e-mail link in the sidebar / robyn @ this domain) to be added to the posting schedule.

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain.

fine art

I’m so excited to share this guest post by Ana Brandt. In addition to being an amazing maternity and newborn / baby photographer, she runs the theartofpregnancyandnewborn.com website, myLIFE workshops, and TAoPaN Magazine. (Oh and by the way, there’s a free download at the end so don’t just skim!) Now without further adieu…

I love this site. The eye candy is so great and it’s fun to be featured on here!

As photographers we all know how important it is to develop your niche and create your brand. That’s what theartofpregnancyandnewborn.com is all about.

As we speak I am revamping many of my websites but even as is, they still mark who I am. One of my main passions is pregnancy aand newborn photography. I LOVE newborns! Don’t we all? But I LOVE pregnant women even more. I know many photographers just shoot the maternity session in anticipation for the newborn session, but I love pregnancy and capturing it is a must.

I created a separate site for my pregnancy and newborn titled Belly Baby Love. It has a classic signature black and white look. My standard color palette is browns for studio work, but for the pregnancy and newborn sessions I wanted to keep it simple.

This year I joined a company that delivers gift baskets to celebrity clients each month. I am the sole photographer in their “BUMP basket”, and when they get the call that a celebrity or their spouse is pregnant, my information is included in that basket. I teamed up with a client of mine that creates cards for Envelopments and they helped me come up with something cute and simple to put in the “BUMP basket”. Since we are already a part of the Envelopments dealer program I knew what pieces would work so we developed a promo piece with relative ease.

The main goal was to keep it classic and simple…

• Calendar is by CPQ
• The stickers are by ProDPI
• The trifolds inside are our own design (available on our
  site at theartofpregnancyandnewborn.com)
• Our designer created what we wanted and printed it on
  cardstock from Envelopments and used coordinating
  papers and envelopes – these are great because we
  can change them at will and just print as we need
• The gift card is a two sided wallet from ProDPI (we
  love how sturdy these wallets are!)
• Inside the pocket we have our pregnancy, newborn
  and first-year trifolds printed on pearl paper at WHCC

These have been sent to celebrities such as Bree Turner, Jamie Oliver, Annie Wersching, Mario Lopez, Alicia Coppola, Kevin Costner, and Catherine Bell just to name a few – plus a slew of other celebrities. The baskets usually go out very early, so it takes a bit until we hear from them. But we can’t wait until we get that phone call!

When venturing out and seeking opportunities, make sure you have all of your materials ready. For Pregnancy and Newborn you should always have the following:

• Pregnancy Pricing
• Newborn Pricing
• A package to include both
• A first year plan/option
• Standard pricing

Clients want to know all of their options. Most of our clients choose a package and many come into the plan. The key is to have amazing classic images. In many of our materials we provide stock images for other photographers to use in their material. We also highly recommend you have some very classic pregnancy and newborn images in your hands ready to create material. Our material has information on what to bring for the session, as well as what to wear. We also give clients a list of foods they should not eat before coming in for a newborn session. The more prepared we can make this client the more comfortable they will be.

Remember, you are dealing with the two most sensitive times of a clients life – being pregnant and having a baby. We want our clients to come in and feel they have been prepared for and are being taken care of. They know what clothing we have – we have a large collection of mama dresses from our Thredz line, as well as diaper covers for the baby. Our studio is equipped with water, wipes, snacks, music, a noise machine and a hundred other things that are handy to have around.

To view a list of products to support your efforts and join us in webinars or our online workshop, visit theartofpregnancyandnewborn.com. To view a copy of our free magazine go to taopanmag.com.

Shop for marketing products at the TAoPaN Store. Use the coupon code PAPER to get 15% off everything. The store is being reopened temporarily just for this promotion.

And as a special gift for Paperie readers, you can download a free nursing card from theartofpregnancyandnewborn.com.

→ download link ← (The card is what we give to clients prior to their session. It contains a list of foods to avoid so their baby isn’t fussy and gassy.)

Also visit our Thredz Store for baby, children, and mama.

Thank you so much, Ana! If you don’t subscribe to myLIFE workshops, and TAoPaN Magazine, make sure to do so!

Have a great weekend everyone!
-Robyn

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. Check the sidebars – several advertisers joined us this week!

go 4 it!

Paperie Boutique recently did a packaging feature by Julie Rollins Photography. It was so popular, I added a follow-up post to let readers know where Julie purchased her marketing materials. And this could be your lucky day because one of those vendors (Go{4}Pro) is giving away an “everything / ultimate marketing kit” to one Paperie fan! I’m going to introduce Leah Stimmel now for this guest post and let her say the rest!

I created Go{4}Pro as a way to document my journey as I made my effort to do just that, go for pro. I quite literally started from scratch! I had seen an image by Mark Lee and fell instantly head over heels in love with contemporary photography and thought “that’s what I want to do“. So I figured I should probably start with getting myself a camera. When you decide you’re going to be a photographer and you’ve never owned more then a point and shoot, you have a pretty steep learning curve. But I didn’t care—with every part of me I just had to do this. I was smitten with this idea of capturing the genuine.

But of course the journey can be lonely when you feel that you know nothing and no one who does. You can feel quite lost! After several less then enthusiastic responses from my husband when I’d wake him up at 2 a.m. because I’d just stumbled on something amazing I decided to start blogging about these amazing finds instead. And so Go{4}Pro was created. A very happy side effect of Go{4}Pro was realizing the effect I was having on others. And although technically I still may not be the sharpest lens in the bag, my business background has given me a fabulous opportunity to teach and inspire which have always been deep passions of mine. As I grew so did my vision for Go{4}Pro. It’s become a place to learn, grow, find inspiration and of course great freebies!

With a DSLR came the need for Photoshop. The more I learned Photoshop the more I started to realize the potential past just editing images and that I enjoyed creating and designing. Thanks to my business background I love me some branding and marketing. No seriously, my idea of a fun book is in the business section! So combine my love for the business side of things and a soft spot for design and I started realizing that I wanted to create the ultimate marketing kit. I originally only intended to make it for myself and started writing down every single thing I could think of that I might want. Well I quickly realized I wouldn’t be the only one wanting such a kit, so I designed it to be easily customizable so that it could be properly branded to any photographer’s style.

I have created two kits. Both include the same content but with a different style. I wanted any photographer to be able to look past color palette and be able to see a style that would match with their current one. The Paysen Kit is retro and modern at the same time. Julia Rollins was recently featured on PB and she did a fabulous job taking the Paysen Kit and tailoring it to be the perfect fit for her!

The Adi Kit was my second project and very fun as I designed what I might have wanted had I not gone the mustard yellow route. (Which I’m obsessed with, by the way!) I created The Adi Kit with the idea of a classic and/or contemporary feel.

Both kits are packed with fully layered, customizable .psd files that anyone can use to enhance their business. And now both kits have contract and model release wording as well! I’ve seen a lot of marketing kits out there now—and don’t get me wrong, while the designs are often gorgeous they’ve never had even close to all of what I wanted. Add to that wanting to fully brand to MY business, and I realized that I had to create something different… Something that had EVERYTHING that I actually needed, and a few things that I only wanted. *wink*

I would love to give one kit, winner’s choice, to a Paperie Boutique reader.

I’d also like to let everyone know that right now the kits are $149. But when this giveaway ends, so does the price. Next Monday the kits will be going up to $199. (If the winner has already purchased the kit, I will gladly refund them!)

So how do you win? It’s simple!

Go to your blog, Facebook account, Flickr account, or Twitter account and post the following:

I want to Go{4}Pro with @go4ProPhotos / go4prophotos.com – visit Paperie Boutique / paperieboutique.com to see how you can win, too!

Please note: The link you post must direct to a public account. I cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item.

You can enter up to four times total – one entry each per public, non-private blog URL / Facebook / Flickr / Twitter account. Post the URL to your link(s) in the comments for THIS ENTRY. Comment(s) must be posted here by 11:59 p.m. EDT on Sunday, March 21st.

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24 hours of contest’s end to claim their prize. Good luck everyone!

What a great way to close the week – thank you so much Leah! Don’t forget to add Go{4}Pro to your daily reads!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).