Paperie Boutique • products, packaging and marketing ideas for professional photographers » postcard

hurry Christmas – hurry fast!

robyn — Sun, 25 Sep 2011 17:17:52 +0000

As promised yesterday (TWO posts here and here if you missed them), we’re kicking things into holiday-gear here at Paperie over the next few weeks. Today’s FREE downloads will help you do the same!

I recently tweaked a free holiday / Christmas card template from last year for the new ProDPI Mod Card line.

This design is for a flat 5×7 “Mod” holiday card (front and back for “Roundedcorners01″) for print at ProDPI. (The ProDPI Mod Card flat 5×7 “Roundedcorners01″ crop / bleed guide is included as a hidden layer — in addition to the regular ProDPI flat 5×7 crop / bleed guide, also included as a hidden layer.)

The files are .psd files (front, back) and the layers can be hidden. However, the text and colors were not designed to be altered.

If you choose to have these printed at another lab, please check the design in that lab’s template guidelines first!

→ download link – front ← (please note this file was designed in CS2 and you must have Photoshop or Elements and know how to edit a .psd layered file — I do not provide technical support for this download)

→ download link – back ← (please note this file was designed in CS2 and you must have Photoshop or Elements and know how to edit a .psd layered file — I do not provide technical support for this download)

Templates are ©Robyn Pollman, 2011. All rights reserved. Templates may not be copied, resold, made available for download or given away elsewhere, or redistributed without my written permission.

And just in case you missed the original 5×7 flat card posted last year…

This was designed as a flat 5×7 holiday card (front and back) for print at ProDPI. (The ProDPI crop / bleed layer is included as a hidden layer.)

The files are .psd files (front, back) and the layers can be hidden. However, the text and colors were not designed to be altered.

If you choose to have these printed at another lab, please check the design in that lab’s template guidelines first!

Templates are ©Robyn Pollman, 2010. All rights reserved. Templates may not be copied, resold, made available for download or given away elsewhere, or redistributed without my written permission.

While we’re on a trip down memory lane, don’t forget that Moo is having a 25% off sale on EVERYTHING and the sale ends today. (No codes needed – prices already marked down on the Moo website.)

@overheardatmoo recently Tweeted: Stickers, Business Cards, MiniCards, Postcards and Greeting Cards – 25% off until Sunday (in case you didn’t hear) at http://www.moo.com.

This is a great time to use all of these FREE Paperie holiday sticker and mini-card templates to be ahead of the game for your holiday packaging!

→ download link ← ¤ “elf-inspected” sticker (right-click, save-as)
→ download link ← ¤ “(HO)³” sticker (right-click, save-as)
Both stickers above are flat .png files sized for print at Moo.com.

→ download link ← “no time/presents” sticker (right-click, save-as)

Please note this sticker .psd file was designed in CS2 and you must have Photoshop or Elements and know how to edit a .psd layered file to alter it — I do not provide technical support for this download. The background color may be changed. The text layer can be hidden and replaced.

The stickers above match these Moo mini card template FREE downloads. They are designed to be used as a bag-tag or gift tags. Just punch a hole in one end and run thin ribbon through the hole. Instant cute!

→ download link (HO)³ ← (please note this file was designed in CS2 and is a .pdf — Moo will print .pdf files — I do not provide technical support for this download)

→ download link candy cane ← (please note this file was designed in CS2 and you must have Photoshop or Elements and know how to edit a .psd layered file — I do not provide technical support for this download)

The fonts used are Annabelle and Myriad Pro. You can change the background color but I don’t recommend it, as the candy cane graphic won’t appear properly.

Don’t miss our current contest/ giveaway from Crowned Embellishments!

One lucky Paperie reader will win the the crown of their choice!

And we can’t forget to mention the Paperie ad sale — WE WANT YOU!

Ad rates are now up to 50% off (and more!)…get it while the gettin’s good!

Paperie is featured today at the “See the Light!” International Portrait Competition by Jessica Price. We’ve donated a a “Buy the Entire Fit to Print Store” package. Check it out!

Drop by again soon – more goodies on the way!
-Robyn and Todd

deux années – giveaway 25

robyn — Sun, 24 Jul 2011 02:20:50 +0000

Happy 2nd birthday to Paperie Boutique!
Visit PaperieBirthday.com for all events!

Winner announcements start on Monday, July 25th…

If there’s such a thing a a super-duper triple-360° mega giveaway, well then #25 would be it! Up for grabs for one lucky Paperie reader are three amazing prizes from Francypants Boutique, One Willow Presets, and The Album Cafe.

The BonjOrganization .pdf guide ($99 value) has over 50 pages teaching the art of balancing work and family along with client and time management. Bonus items include “Worst First” charts for the family, Kelli’s Mom-preneur schedule, client checklists, filing systems, and more. Also features Kelli’s extreme office make-over and the strategic setup of her office. It will change the way you work and play!

“I wish I could leap through email and just hug your neck. I read your BonjOrganization e-book last night and had so many light bulb moments. Really, I love organization. It makes me happy. But I can’t keep up with a system that I love yet. Now, I printed off your Worst-First Chart and your Schedule, and I’m tweaking them to our family’s needs. And already, I feel so much better!! I can do this! I had a very productive day today, kept up with housework, clients, Parker’s school program, and even ate dinner out with the family after the play. This morning? Both of my kids made their beds and Parker even finished his handwriting homework before we left the house. And I even had the strength (and sense) to say an emphatic NO to a client who is asking for yet another exception, and I haven’t even shot her session yet. (I’m not going to take the session at all, in fact.)

Thank you, Kelli. You’re such a gem. And I will be shouting the praises of your BonjOrganization e-book from the rooftops, darling.”
~Stacey Woods, Stacey Woods Photography

The One Willow Presets “Triple Collection, plus Timeless” collection ($139.00 value) includes 82 presets, 55 posts, and 5 tones.

And The Album Cafe “Complete ‘Pure’ Marketing Set” ($89 value) is designed for printing with WHCC and Vistaprint – it literally includes everything you need to set up your new business (or add much-needed sparkle to an existing one).

So how do you win these great prizes? It’s simple!

1. Go to your Facebook and Twitter accounts and post the following on either or both (then tell us where you did):
Win @kellifrance onewillowpresets.com @thealbumcafe “mega-prize kit” at @PaperieBoutique / PaperieBoutique.com – http://PaperieBirthday.com

2. Like Francypants Designs on Facebook.

3. Like One Willow Presets on Facebook.

4. Like The Album Cafe on Facebook.

Each entry requires its own separate comment here. (In simple terms: If you want FIVE chances to win, you have to do the five things listed above, and then make five separate comments here telling us how you did them.)

Comment that you have posted to your Twitter and/or Facebook account(s), with a link to where you did it – or that you’ve liked one or both vendors on Facebook – in separate comments here to have multiple chances to win!

ATTENTION: All links you post must direct to public-access accounts. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item. If we have to subscribe to your feed, a website, or forum – or request permission to see them – your entry will automatically be disqualified.

Comment(s) must be posted here by 11:59 p.m. EDT on Monday, July 25th. You can enter up to five times total. Post that you have met both requirements in separate comments to have multiple chances to win!

You can enter / post up to five times total – one entry each for both the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have five chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 48-72 hours of the winner-announcement to claim their prize.

Good luck!

Big thanks to Francypants Boutique, One Willow Presets, and The Album Cafe for this great prize pack. Don’t forget to check for their Paperie birthday celebration coupon codes. You can find those codes, and several others from our vendors, continually updated this week here!

It’s the weekend and I still have several more giveaways left!
We’ll keep going ’til all of them have winners – see ya’ soon!
-Robyn

P.S. Vendors, if you are interested in being a part of the birthday celebration, e-mail me at “robyn AT paperieboutique DOT com” ASAP!

mod squad

robyn — Fri, 24 Jun 2011 03:59:08 +0000

Boudoir Business Boutique is back for a guest / vendor post and giveaway – up for grabs is one of their new 24-piece business sets in Mod Pink or Mod Blue!

New 24 piece business set in Mod Pink or Mod Blue:

• Beautiful Charcoal and Pink papers (also available in Mod Blue)
• Everything you need to get your business up and running
• Coordinated Branding
• All items are completely layered PSD files
• Free or standard fonts used
• Easy to use clipping masks
• Instructions included
• Available for immediate download

Templates Include:

Business Card
Boudoir Information Trifold
Investment Guide Trifold
Marketing Post Card
Image Box and Proof Borders
CD/DVD and Case Template
Session Reminder Card
Thank You Card
Referral Plan and Rep Cards
After Sale Add-On Marketing Card
Receipt
Packaging Sticker
Client Information Trifold
Gift Certificate
Blog Post Template
Facebook Profile Template
Digital Negative Trifold
Wording for FAQs
Wording for Website/Literature

New Mod Pink and Mod Blue Product Templates:

• 10×10 Album
• 5×5 Album
• 4×8 Accordian Album
• 3×3 Accordian Album
• CD and Case Template
• Image Box and Proof Borders

So how do you win a 24-piece business set? It’s easy!

1. Tweet the following on Twitter (and tell us where you did it):
Win 24-piece business set from BoudoirBusinessBoutique.com / @BoudoirBusiness at PaperieBoutique.com / @paperieboutique http://is.gd/pkpM3A

2. Post the following to Facebook (and tell us where you did it):
Win a 24-piece business set from BoudoirBusinessBoutique.com over at PaperieBoutique.com – http://is.gd/pkpM3A

3. Like Boudoir Business Boutique on Facebook:
http://www.facebook.com/pages/Boudoir-Business-Boutique/160993427277932

4. Follow @BoudoirBusiness on Twitter: twitter.com/BoudoirBusiness

Each entry requires its own separate comment here. (In simple terms: If you want FOUR chances to win, you have to do all four things listed above, and then make four separate comments here telling us how you did them.)

Post that you have “liked” the Facebook fan page, or followed the Twitter stream, or posted to your Twitter or Facebook account(s) – with a link to where you did it – in separate comments here to have multiple chances to win!

ATTENTION: All links you post must direct to public-access accounts. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item. If we have to subscribe to your feed, a website, or forum – or request permission to see them – your entry will automatically be disqualified.

Comment(s) must be posted here by 11:59 p.m. EDT on Tuesday, June 28th. You can enter up to four times total. Post that you have met all four requirements in separate comments to have multiple chances to win!

You can enter / post up to four times total – one entry each for the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have four chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Good luck!

And just because they’re awesome, Boudoir Business Boutique is giving all Paperie readers a 30% discount until Saturday, July 23rd using the coupon code PB30. (And heads-up: Paperie readers can always receive 20% off using the coupon code PB20.)

And don’t forget that we have two other giveaways currently going on with StudioThoughtSauce.com and The Designer’s Mix.

More features and giveaways are on tap, so stay tuned!
-Robyn

perfect design

robyn — Fri, 25 Mar 2011 18:13:41 +0000

Excited to have another guest / vendor post with giveaway today by Design Aglow! Yes, I said Design Aglow!

Design Aglow’s Ultimate Album Builder is all your studio will ever need to create amazing albums time and again with ease. In addition to breathing any type of album into existence, this generous, 302 pages of album templates and five optional background textures is also fantastic for marketing, holiday cards, portfolios, slideshows and any application your studio can dream up.

Simply select your desired layouts and create an album or project with as many pages as needed by simple drag-and-drop for the easiest workflow yet! A seriously stunning tool for serious studios, don’t hesitate to incorporate this robust product into your arsenal. Build your best albums today with our instant download.

PERFECT FOR:
• Photographer’s portfolio
• Unique and flexible client album
• Baby album
• Studio marketing
• Card or postcard (one page), a tri-fold card (three or more),
or more for a studio brochure
• Show one page at a time for a DVD slideshow product
• Frame several pages for a wall display
• Holiday cards
• Thank you notes

PRODUCT DETAILS:
• 302 pages, 12×12 square design
• Fully automatic. Bundled actions make inserting images a breeze
• Five optional background textures
• Suitable for any album company
• Includes bonus InDesign version of the templates for a speedy
  drag-and-drop workflow
• Compatible with Photoshop CS and newer, InDesign CS3 and
  newer, Photoshop Elements 6.0 and newer (templates will work,
  actions will not), Windows and Mac

*Special thanks to Anna Mayer Photography, Sarah D Harper, JG Photography, Angela Weedon Photography, Paul Johnson Photography & Untamed Heart Photography for the lovely images.

Click here to check it out in the shop with introductory pricing through March 29th at 5 pm EDT.

To celebrate the release of the Ultimate Album Builder, Design Aglow is giving away a $100 gift certificate to one lucky Paperie reader! How do you win? Easy!

1. Like Design Aglow on Facebook:
http://www.facebook.com/pages/Design-Aglow/100326373364376?ref=ts

2. Follow Design Aglow on Twitter:
https://twitter.com/designaglow

3. Post the following to Facebook or Twitter (and tell us where you did it):
I want to win a $100 gift certificate to DesignAglow.com / @designaglow over at PaperieBoutique.com / @paperieboutique – http://is.gd/heq8QX

4. Leave a note in the comments here saying what your favorite Design Aglow product is.

Each entry requires its own separate comment. (In simple terms: If you want FOUR chances to win, you have to do all four things listed above, and then make four separate comments here telling us how you did them.)

Comment(s) must be posted here by 11:59 p.m. EST on Monday, March 28th. You can enter up to four times total. Post that you have met all four requirements in separate comments to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24-72 hours of contest’s end to claim their prize.

Good luck!

P.S. From the Design Aglow Twitter account today: a Facebook fan and a Twitter follower will win a $75 gift certificate today…tell your photog peeps! (nothing to do, just join us)

We have another giveaway going on this weekend as well from Color Inc.

Check it out!

P.S. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule.

I want candy

robyn — Mon, 22 Mar 2010 21:37:27 +0000

Did you happen to catch the Moo blog last Friday? If so, you might have spotted someone you recognize!

There are more details in the blog entry, but recently I was asked to contribute to two workshop “swag bags”. This past Friday our home was turned into a make-shift assembly line of spouse plus sorority girls making sure everything got assembled and mailed out in time!

For one workshop, I had Moo MiniCards printed to top little bags of candy buttons, and also included 4×6″ Paperie Boutique promo postcards from GotPrint.

I bought the candy buttons after seeing a blog entry at Bake it Pretty. (In addition to the idea of bagged candy, they also provide free download templates for print which I later modified for my own use.) Shortly after buying the candy buttons, I received a sample candy bag from “the designer concept” (recently featured here on Paperie) and instantly knew how I wanted to package my own.

I’m extremely happy with how they turned out, but I wouldn’t expect any less from Moo!

For the other workshop, I used ProDPI for the printing.

In included 4.5×5″ Paperie Boutique postcards using their “press promo packs“, heart-punched a hole in the top corner, and attached mini toy cameras (with working shutter button and viewfinder). I also used two separate designs / sets of their “press tent cards“. One was the button candy bag topper – with two surprise photography-related quotes inside. The other was a business / promo card with my photography business card on the outside, and a mini-promo for Paperie Boutique on the inside. Everything was printed on their incredible, thick smooth matte paper.

If you’re interested in making candy bags of your own (they would be perfect to tuck in client orders!) check out the “Confections of a Secret Admirer” sets over at theDesignerConcept.com.

Recently I was also asked to test out the new ProDPI accordion booklets. I modified a new 2010 Pinkle Toes 4 Photographers (recently featured here on Paperie) CD / photo box design into an accordion template.

I ordered the Silk Upgrade Sapphire and Sea Green covers, and the Chrome Upgrade Platinum cover. I think Sea Green is my favorite although I keep changing my mind. It’s definitely the closest to my business colors. (You can view the second accordion photo larger here.) My favorite part about these accordions? They offer something no one else does – ProDPI‘s smooth matte paper. In my opinion, it simply cannot be beat. These little books are going to make clients very happy!

Stay tuned this week…more great giveaways planned!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

Heather, be thy name

robyn — Mon, 01 Feb 2010 06:29:31 +0000

I am so excited about this guest post—it has really inspired me to change things up a bit and add a few new items to my packaging arsenal. Sit back, take five, grab and drink, and prepare to be wow’ed by Heather of Heather Garland Photography!

“Wow, I feel like it’s Christmas and I just got handed the most beautiful present under the tree.” When a client told me this one day, I knew why I put so much work into my package. It wasn’t just because I loved packaging, it was because my clients loved it too and it made them feel special. Of course, I do love packaging too. It is so exciting to me and I am always working to improve my packaging. Most people think it is silly to put so much investment and work into handing clients who have already booked you their prints. I think that is quite wrong, our clients that have had sessions are photographers MOST important marketing tool. Every one of them has friends, family, and co-workers who get married, have babies, and want family portraits. Making my clients happy is my biggest goal, not just for referrals but because I genuinely consider them friends after our sessions. Because of this, when I hand them their prints, I want them to feel like I handed them something worth the hundreds of dollars they paid for it.

First off my amazing marketing products and logo are from Amy Grace at candyapplestudios.com. She is absolutely incredible. I already had my logo done before and just switched to her to give me a somewhat new look. She made me feel so professional and amazing. Every design she handed me I was in awe because they were so incredible.

Above is my packaging. I have 3 different sizes of bags (one for sizes up to 5×7, one for prints up to 8×10, and one for sizes up to 16×20), a few different sizes of boxes (wallets, 4×6, & 8×10), and multiple shipping boxes (4×6, 8×10, and DVD sized).

My bags, boxes, tissue paper, and shipping boxes are all from papermart.com.

My tags are from cpq.com, are tied with raffia from bagsandbows.com.

My 8×10 boxes (apparel boxes), which I place inside the bags, have ribbon from Hobby Lobby and are secured with a 2 inch sticker I made myself. (I am probably going to start an etsy store eventually, just because there aren’t a lot of places to get quality round stickers. I’ve tried tons of places like Zazzle and can’t stand the shift.) I also have a 2×3.5 inch sticker from whcc.com on the bottom of my boxes and in the middle of my bags.

Inside my boxes I put the prints, an envelope with a copy of the contract, a business card, a referral post card with referral cards, and usually a little post-it note with a note to the client.

Here is a close-up of the envelopes with the contract. They are from vistaprint.com.

I include referral cards that share my referral program, along with a baggie from clearbags.com with 5-10 referral cards. The large postcard is from whcc.com and the business cards are from gotprint.net.

These are the post-it notes from 123print.com.

My prints are secured with the appropriate bag from clearbags.com and have white backing board.

I also have little wallet boxes and 4×6 boxes (jewelry boxes) that are inside the bag (if applicable).

They have small 1 inch stickers on them, which I use on a lot of my products. I also make these myself.

If clients order a gift card, I package them the same as prints but in a 4×6 box. Here is a close-up of my gift cards.

My shipping boxes are new for me, I figured if I was professional in my other packaging I should have the same look for my shipping too.

I get my shipping labels from 123print.net and use a 2 inch sticker to seal it.

I include a tag (unpunched), the pictures, and tissue paper. This a 4×6 sized box with 4×6 prints and wallets.

For my wedding clients, I have my contracts printed and put in a folder from Office Depot. My folders are the only thing I am changing soon. I am looking into brown folders from paperpresentation.com. I put a 1 inch sticker in the corner and a business card in the slot inside.

When they book I send them a copy of the contract, a thank you card, and a candle. The thank you is from whcc.com and the candle is from Bath & Body Works.

I also include a link to a personalized site. This site has dates their payments are due, a copy of the contract & model releases, a get-to-know-you email form, and special tips for the wedding. If you want to see an example you can check it out here: http://heathergarland.com/bridesite/

Here is a close up of the thank you cards, referral cards, and business cards again.

The only thing not shown is my DVD cases, they are from jewelboxing.com and designed by my amazing designer. They are personalized with pictures from the shoot, along with a print release, and a panel explaining cropping of the photos and recommending Mpix.com.

My marketing materials change all the time, but I feel like now finally my packaging is established and I will only be adding on new and more exciting pages in the future. I am so excited to be able to share my packaging and hope it can inspire someone. This blog has definitely inspired me in my packaging and I love Robyn’s packaging and every person featured on the blog. So I hope I can pay back in a way, what has inspired and helped me so much. Thanks!

Love, Heather

Did I tell you that you would be wow’ed or what? Please stop by Heather’s blog and / or leave a comment to tell her “thanks!” What a way to kick off the new week!