win big for WPPI
Are you going to WPPI? Beth Forester of photoDUDS is stopping by with a vendor / guest post that includes tips and a way to win WPPI passes!
Chance to WIN Passes to WPPI Vegas for you and a friend!
($650 Value for Non-members!)
by photoDUDS
WPPI is the biggest and best event for wedding and portrait photographers. Don’t miss this opportunity to learn from industry leaders, discover new products and be inspired by the best photographers in the business.
photoDUDS and WPPI are giving away 2 Free Full Registration Passes to ONE lucky winner! The contest ends on Monday, February 6th.
FULL REGISTRATION PASS:
You and one (1) free guest will have access to over 90 Platform Classes, a 3-day trade show with the latest products, technologies and services from major manufacturers and exciting evening events!
Gearing Up For WPPI!
Q&A with Beth Forester
You are one of the speakers at WPPI this year. Congratulations! Tell us why you chose “The Glamourous Life: Marketing & Selling to A-List Seniors” as your topic?
Well, although I shoot just about everything, I specialize in senior portraits. It’s the type of photography I enjoy the most. Plus, it’s the market that I can achieve a higher average of sales per hour of shooting. West Virginia has been in a recession since 1950 so I do know a little about marketing and selling to people in a down economy. High school senior portraits are once in a lifetime and, honestly, people are willing to spend more when they know they will only have to do so once. Plus, seniors are brand oriented and they want the best: they demand and they have no trouble spending their parent’s money.
What can attendees expect to learn?
Well, a better topic for the program might be “Show Me the Money!” It’s all about making sure you get paid for the time you invest in each session. (We all know it’s not just about the time during the session: it’s post-processing, editing, color-correcting and retouching) How many times have you broken your back on a shoot only to find that the customer placed a puny order. I know. I have been there. It’s disheartening! So, after getting tired of being abused, I put a system in place that ensured specific sales for specific types of sessions. Plus, we have great incentives for seniors to purchase specific packages! I can’t tell you how many people have taken my class and told me that their senior averages doubled or tripled after implementing my sales tactics.
Who is this class for?
Anyone who wants to understand the senior market better: What do seniors want? Who am I selling to? How do I sell to them? This class will give you answers to all of these questions and more. Plus, Beth will share her top ten tips for increasing your sales.
What is your favorite thing about WPPI?
The energy and the people.. It’s hard to put into words but it’s like being dropped in the heart of Manhattan….but Manhattan is now all geared towards everything photography. It’s faced paced, in your face and stimulating!
What is your best tip to making WPPI successful for photographers?
WPPI is really big and you can get overwhelmed really fast and end up really not staying focused. I suggest sitting down and making a list of 5 things you want to learn/see/achieve at WPPI. Once you know what it is you want to focus on, research the various programs to see which speakers are going to best serve your needs.

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Thanks to Beth Forester / photoDUDS for providing our readers with such helpful information (and a chance to win)!
Paperie has a big surprise for WPPI this year as well, so stay tuned…
-Robyn & Todd
tag you're it: 2012 • Beth Forester • contest • guest post • Las Vegas • marketing • passes • photoDUDS • portraits • sales • selling • seminar • seniors • speakers • tickets • vendor post • Wedding & Portrait Photographers International • Wedding Photography Association • win • WPPI

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