True story.

I was so excited to be contacted by Courtney Reece to feature her packaging in a guest post here at Paperie Boutique. (And not just because her site launches with a Barney Stinson quote.) Enjoy, and have a great weekend!

I have just put the finishing touches on my packaging with the help of past photographers that have been featured on your site!

I’m a wedding photographer primarily so when I thought about my packaging I wanted it clean and elegant and reminiscent of weddings. But at the same time I wanted there to be a small pop of color because that’s just a little piece of me. Blue is my favorite color and of course it’s a small piece of my logo so added that pop of color in the ribbons I tied around my presentation boxes.

A very important part of my packaging is my thank you cards. It’s probably one of my favorite parts of all my packaging! It never matters how many weddings I shoot, I never feel any less grateful to be a part of such an important and special day. This is just one small way I can show my appreciation by writing a note of gratitude to each client.

My discs came from Discmakers (a huge thanks to Gail Werner for her referral to them). I love them! They were incredibly easy to order and the quality is great! And they look amazing in the white tin disc holders that I got from Effectuality, Inc.

Finally a brief word on my pricing and information guide, you may be surprised to find they were printed at FedEx Office. They were printed on their gloss text paper and I was pleased enough with the turnout not to turn anywhere else for them as of yet. It’s one of the only places I’ve found right now at a comfortable price that doesn’t require a minimum print order which I prefer, since my pricing and information is subject to change. But as you can see, they don’t look too shabby!

The full list of my vendors are :

• 5×7 and 8×10 White Presentation Boxes: Rice Studio Supply
• Small Round Logo Stickers: Zazzle
• Round Cornered Business cards: GotPrint
• Custom Discs: Discmakers
• White Disc Holders: Effectuality, Inc.
• White Presentation Folders: Staples Office Supply Store
• Black Presentation Envelopes: Paper Presentation
• Blue Ribbon: Michael’s Craft Supply Store
• Custom Address Labels/Folder Labels: WHCC (designed by me)
• Copyright info cards/Reproduction recommendation cards: WHCC
  (designed by me)
• Thank you cards and Envelopes: WHCC (designed by me)
• Wedding Pricing and Information Guide: FedEx Office (designed
   by me)

Thanks again to Courtney Reece – stop by her blog and let her know how great you think everything looks!

P.S. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule!

on display

The Photographer’s Wall Display Templates were created by photographer Ariana Falerni also known as mommy / photography blogger “becoming-mom“. Ariana brings us today’s guest post.

The Photographer’s Wall Display Guide is a Photoshop template system that uses clipping masks and images of real room interiors to help you create amazing examples of wall displays for your clients:

I was inspired to create this guide when my friend Sara commissioned me to take images of her daughter for her retail store. She wanted to order several images for the store walls, but had no idea how many or what size so she asked me for help.

And you know what? I had no idea either until I sat down and cropped and arranged the photos and saw with my own eyes exactly what photos worked together in what grouping and at what size. Which got me to thinking…

If WE as photographer’s don’t know without seeing it, how can we possibly expect our clients to have the imagination to see the possibilities on THIER walls?

How can they know unless we SHOW them that an 8×10 over their fireplace mantle will be practically invisible:

But a 30×40 will look this fabulous?:

Or that this three piece grouping would look amazing over their couch?

Or in their hallway?

There are several other wall display guides on the market, but there are none (that I know of) that use real room interiors.

There are some guides that are incredibly pricey and others are just flattened jpgs so don’t offer the ease of use of these templates which use clipping masks to make placing and resizing your images a snap. And, even better I’ve made these incredibly affordable!

There are so many possible uses for these templates, here are just a few:

• Create a visually stunning framed or canvas grouping to add to the end of your client galleries to encourage large size print sales
• Create a page on your website about canvas displays using your own images as an example for your clients
• Create a page on your website or blog showing the difference in impact between an 8×10 and a 30×40 in a REAL ROOM!
• Use to prepare for or during in person client ordering sessions to nail down the perfect scale and arrangement of an image grouping or even a single image
• Show the difference in terms of ratio and cropping that an 8×10 vs an 11×14 has on the same image.

Read about more of the product features or watch a behind the scenes tour of the templates here!

If you don’t know how to use clipping masks, don’t worry because I have created a video tutorial to explain it all.

I have priced these at $50 each for the couch, the chair or the fireplace template, but for a limited time am offering an introductory price of $40 each or $85 for all three.

Even better, I’m giving one away right here! But if you just need to have these RIGHT NOW, I’m also creating an additional 25% discount for Paperie Boutique readers that ends at midnight EDT on Saturday, July 24th! Use the code “paper” (without the quotation marks) at checkout.

To enter for the free giveaway, you can do one (or all) of these three things:

1. “Like” the Photographer’s Wall Display Guides “Facebook fan page”

2. “Like” Ariana Falerni Photography’s “Facebook fan page”

3. Follow becoming-mom on Twitter

Then come back and comment here that you’ve done so – each entry requires its own separate comment.

Comment(s) must be posted here by 11:59 p.m. EDT on Friday, July 23rd. You can enter up to three times total. Post what you have “liked” or “followed” in separate comments to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24 hours of contest’s end to claim their prize. Good luck!

UPDATE: The winner has now been announced in the comments – congrats to her, thanks to everyone who entered, and huge thanks to the Photographer’s Wall Display Guide!

Huge thanks to Ariana and Photographer’s Wall Display Guide for this giveaway!

P.S. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule.

go 4 it!

Paperie Boutique recently did a packaging feature by Julie Rollins Photography. It was so popular, I added a follow-up post to let readers know where Julie purchased her marketing materials. And this could be your lucky day because one of those vendors (Go{4}Pro) is giving away an “everything / ultimate marketing kit” to one Paperie fan! I’m going to introduce Leah Stimmel now for this guest post and let her say the rest!

I created Go{4}Pro as a way to document my journey as I made my effort to do just that, go for pro. I quite literally started from scratch! I had seen an image by Mark Lee and fell instantly head over heels in love with contemporary photography and thought “that’s what I want to do“. So I figured I should probably start with getting myself a camera. When you decide you’re going to be a photographer and you’ve never owned more then a point and shoot, you have a pretty steep learning curve. But I didn’t care—with every part of me I just had to do this. I was smitten with this idea of capturing the genuine.

But of course the journey can be lonely when you feel that you know nothing and no one who does. You can feel quite lost! After several less then enthusiastic responses from my husband when I’d wake him up at 2 a.m. because I’d just stumbled on something amazing I decided to start blogging about these amazing finds instead. And so Go{4}Pro was created. A very happy side effect of Go{4}Pro was realizing the effect I was having on others. And although technically I still may not be the sharpest lens in the bag, my business background has given me a fabulous opportunity to teach and inspire which have always been deep passions of mine. As I grew so did my vision for Go{4}Pro. It’s become a place to learn, grow, find inspiration and of course great freebies!

With a DSLR came the need for Photoshop. The more I learned Photoshop the more I started to realize the potential past just editing images and that I enjoyed creating and designing. Thanks to my business background I love me some branding and marketing. No seriously, my idea of a fun book is in the business section! So combine my love for the business side of things and a soft spot for design and I started realizing that I wanted to create the ultimate marketing kit. I originally only intended to make it for myself and started writing down every single thing I could think of that I might want. Well I quickly realized I wouldn’t be the only one wanting such a kit, so I designed it to be easily customizable so that it could be properly branded to any photographer’s style.

I have created two kits. Both include the same content but with a different style. I wanted any photographer to be able to look past color palette and be able to see a style that would match with their current one. The Paysen Kit is retro and modern at the same time. Julia Rollins was recently featured on PB and she did a fabulous job taking the Paysen Kit and tailoring it to be the perfect fit for her!

The Adi Kit was my second project and very fun as I designed what I might have wanted had I not gone the mustard yellow route. (Which I’m obsessed with, by the way!) I created The Adi Kit with the idea of a classic and/or contemporary feel.

Both kits are packed with fully layered, customizable .psd files that anyone can use to enhance their business. And now both kits have contract and model release wording as well! I’ve seen a lot of marketing kits out there now—and don’t get me wrong, while the designs are often gorgeous they’ve never had even close to all of what I wanted. Add to that wanting to fully brand to MY business, and I realized that I had to create something different… Something that had EVERYTHING that I actually needed, and a few things that I only wanted. *wink*

I would love to give one kit, winner’s choice, to a Paperie Boutique reader.

I’d also like to let everyone know that right now the kits are $149. But when this giveaway ends, so does the price. Next Monday the kits will be going up to $199. (If the winner has already purchased the kit, I will gladly refund them!)

So how do you win? It’s simple!

Go to your blog, Facebook account, Flickr account, or Twitter account and post the following:

I want to Go{4}Pro with @go4ProPhotos / go4prophotos.com – visit Paperie Boutique / paperieboutique.com to see how you can win, too!

Please note: The link you post must direct to a public account. I cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item.

You can enter up to four times total – one entry each per public, non-private blog URL / Facebook / Flickr / Twitter account. Post the URL to your link(s) in the comments for THIS ENTRY. Comment(s) must be posted here by 11:59 p.m. EDT on Sunday, March 21st.

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24 hours of contest’s end to claim their prize. Good luck everyone!

What a great way to close the week – thank you so much Leah! Don’t forget to add Go{4}Pro to your daily reads!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).