clean green slate

The digital edition of the January 2012 Professional Photographer Magazine is now online for digital subscribers.

For this column I got to review eco-friendly / “green” products by Miller’s Professional Imaging, Moo.com, Botanical Paperworks, Loktah, HB Photo Packaging, Globe Guard Products, Kraft and Jute, Nashville Wraps, Rice Studio Supply, ReBinder, and ProDPI.

There is also a supplemental mini feature by Nathan Welton of Dreamtime Images that discusses carbon-offsetting for your business with carbonfund.org.

Click the magazine pages above to read a larger .pdf version of the article. You can also find the article on page 78, page 80, page 82, and page 84 of the print-version when it hits mailboxes – and you can see the online supplement here. Plus you can download the digital edition now if you’re a PPA member or digital subscriber.




If you went to Imaging USA 2012 in New Orleans, you might have seen Paperie Boutique and Buttons & Bows Photography sprinkled about. Here are a couple of peeks if you missed it:

You can see more over at our Facebook page! Thanks to Ryan at HB Photo Packaging for these photos!

If you have photos from Imaging USA 2012 that you’d like to see published here, contact Robyn at: robyn AT paperieboutique DOT com




It’s the New Year and it’s time to restock your arsenal. A few of our favorite merchants are running sales!

1. HB Photo Packaging – 15% off through January 22nd with code
    WinterBlues

2. Moo.com – 10% off all printed products through January 25th
    with code MOOPRINTJAN

3. ReBinder – 20% off all ReSleeve and RePlay products through
    January 31st here

Hope everyone is having a wonderful 2012!
-Robyn & Todd

build your portfolio

This is the second of two back-to-back LOKTAH product giveaways / guest / vendor posts here at Paperie…

Description Of Product:

Featuring a thick and sturdy feel this portfolio folder comes in a 9×12 size, it also features sleek rounded edge corners on the cover flap and has the ability to hold a 8.5 x 11 size sheet on both sides and can hold multiple sheets.

We at LOKTAH are excited to give one lucky winner 3 of any of our portfolio folders! How do you win? It’s simple – you have three chances!

1. Follow Loktah either on Facebook or Twitter.

2. Post this to Facebook or Twitter (and tell us where you did)::
    I want to win three LOKTAH portfolio folders from
    Loktah.com / @loktah and @paperieboutique /
    PaperieBoutique.com – http://is.gd/7mYvfT

3. Go check out the LOKTAH website – then come back here and
    comment what your favorite portfolio folder is and why!

Each entry requires its own separate comment. (In simple terms: If you want THREE chances to win, you have to do all three things listed above, and then make three separate comments here telling us how you did them.)

Comment(s) must be posted here by 11:59 p.m. EST on Monday, February 28th. You can enter up to three times total. Post that you have “liked” the Facebook fan page or Twitter stream, posted to Twitter or Facebook (with a link to where you did it), and / or listed your favorite product from website – in separate comments to have multiple chances to win!

ATTENTION: All links you post must direct to public-access accounts. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item. If we have to subscribe to your feed, a website, or forum – or request permission to see them – your entry will automatically be disqualified.

You can enter / post up to three total times – one entry each for the three options listed above.

You have three chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24-72 hours of contest’s end to claim their prize.

Good luck and don’t forget there’s another LOKTAH contest right now as well – thanks to LOKTAH for everything!

in a real bind

BUMPING BACK TO THE TOP: Zazzle has just issued a new $9 off coupon for custom binders. Read on…

I recently made a post about Zazzle custom binder templates. The Zazzle code BINDERS4SALE for $9 off binders expires on January 31, 2011 at 11:59 PM PST. As luck would have it, my binders using these templates just showed up – so I’m sharing here! (Click images for larger version.)

Happy New Year!
-Robyn

get organized

Earlier in the year I made a post about the custom binders I use to organize contracts and client information. As hard as it is to believe, I’m about to order a new set for 2011!

These custom binders would also work well as organizers with baby plan clients and engagement / wedding couples. When your bride-to-be is out wedding planning, why not make sure your logo goes everywhere she does?

I’ve been repeatedly asked when I will be making a template for sale since I made my original post here (and the follow-up on Flickr). So if you’ve been waiting, today’s your lucky day because I’m launching them on Paperie Boutique first until January 1, 2011 – and the price is HALF OFF!

A quick rewind of my binder images first…

My 1.5″ binder template pack allows you to customize the color of each “solid” area of the binder, and edit the text. This set also gives you the choice to have stripes + logo on the back, or dots + logo / image. You get six total graphic choices (3 stripes / 3 dots) – and with color-customization in the solid areas, you can make endless color-combinations.

Dimensions are provided to insert your logo inside of the bordered-circle graphics, or you can hide those layers altogether. The spines also feature an optional cute camera icon. These 1.5″ custom binder templates are designed to be printed at Zazzle.com and include a hidden layer with Zazzle’s bleed/crop guidelines. There are no order minimums – you can make one, or as many as you’d like.

(UPDATE – the sale listed here has ended. Check the end of this post!) The special launch price for my 1.5″ custom binder templates is $10.00.

You can use the code BINDERS4SALE at Zazzle through January 31, 2011 at 11:59 PM PST for $9.00 off.

For $5.00 more you can REALLY get organized and purchase my “client paper sample kit” template (featured on Paperie here and here) half-off when purchased with the new binder template. Or if you spend $40.00 through January 1st, you can get the ENTIRE “Fit to Print” store – including the new binder pack template – for just $40.00!

Thanks and stay tuned for more packaging updates soon!

Earthen-wares

In honor of the upcoming Fourth holiday weekend in the U.S., we’re celebrating our independence from boring packaging. Today’s guest post and giveaway is by Loktah. They have products so beautiful you really must see / hold them in-hand to believe!

Loktah is inspired by the natural beauty of the earth, featuring products that recall the planet’s majestic form. Loktah’s essential element is the organic paper, a renewable source in the foothills of the Himalayas.

This green product rises from the earth to showcase your work to your client. Each product is dipped in bee’s wax to preserve the quality of the paper yet allow the product to age with natural beauty. Soft twine encircles the product with an organic bead completing the look. Created by hand, each case is slightly unique.

Portfolio folders feature sleek rounded edge corners on the cover flap and have the ability to hold a 8.5 x 11 size sheet on both sides, and can hold multiple sheets.

The mystery and beauty of the Himalayan region offers inspiration like no other place on earth.

Loktah cases will give your CDs and DVDs a gorgeous presentation that you and your clients will enjoy, and cases have the ability to order a logo add-on.

So now that you’re sold on Loktah, now you have the chance to win some of their products, too! Up for grabs are:

1. Two lucky winners will each win 5 Loktah DVD/CD Cases (any case)
2. One lucky winner will get 2 Loktah Portfolio Folders (any color)

First follow Loktah either on Facebook or Twitter.

Then post the following to either your public Facebook wall or public Twitter stream:

Celebrate your Independence from boring packaging – win from Loktah.com / @loktah at Paperie Boutique / paperieboutique.com by @shutterblog

Post the URL(s) to your link(s) in the comments for THIS ENTRY. Comment(s) must be posted here by 11:59 p.m. EDT on Monday, July 5th.

Please note: The link you post must direct to a public account. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item. If we have to subscribe to your feed or page or request permission to see it, you will automatically be disqualified.

You can enter / post your links up to two times total – one entry each per public, non-private Facebook and / or Twitter account.

You have two chances to win but only one chance PER LINK – please do not post the same link multiple times – duplicate links will be removed. And post your separate links in separate comments to have multiple chances to win!

Comments are moderated and may be slow to be added today but they will be added by late afternoon or early evening.

Comments on this entry will be numbered in order of posting. The winning numbers will be chosen by Random.org, and the winners will be contacted within 24 hours of contest’s end to claim their prizes. Good luck!

UPDATE: The winners have now been posted here.

Big thanks to Loktah for such amazing prizes. Stop by their blog to tell them thanks in person!

Don’t forget you have until 11:59 p.m. EDT Friday to win a “Get it Together Kit“. Have a wonderful Fourth of July weekend!

it’s a nice day for a white wedding

It’s been a great week at Paperie and I’m very excited to wrap things up on a high note with one of my favorite things — the packaging features. Not only is Gail Werner Photography‘s work and presentation absolutely stunning, there’s a double-bonus because I learned about a couple of new vendors myself! So grab a Coke and a smile, kick your feet up because it’s almost the weekend, and enjoy today’s guest post!

(P.S. Don’t forget there’s a contest going on — there’s just over 12 hours left to win a slot in the “503 Photography Workshops for Kids & Teens“!)

Like everyone else here on this site, I’m a big believer in the power of a positive brand experience. But it wasn’t until I felt comfortable with the brand I’d developed for myself late last year that I began to want to invest in marketing materials that reflected it.

When I started researching online to find resources on where to go for those materials, ooh boy, was I confused! Then a photographer I follow, Heather Garland, blogged about being featured here on Paperie Boutique and I couldn’t believe how awesome both Heather’s marketing products were – but also what a resource there was to be found here on this site!

First I wanted to make sure that when my clients opened their package from me they had a second, more beautiful package waiting for them inside.

I ordered these boxes from The Container Store, with each ranging in cost from $4-$10, depending on size. They are heavy and glossy white.

The ribbon is from from Hobby Lobby. The stickers are from Zazzle.

[Note from Robyn: Paperie has a free template for Zazzle stickers available for download here.]

One of my latest inspirations for my business is sharing my clients’ stories in a new and unique way that reflects my past as a journalist, so with each order, I’m including a copy of their story with their digital files / prints, etc. Here is the story of Michele and Eric. (Theirs is the story you can see pictured here in a frame — also bought at Hobby Lobby.) These frames are $4 each, and perfect for this little personalized touch to their package (I wrap everything up in black tissue paper before it goes in one of my Container Store boxes).

My thank you cards feature a quote I found online about giving thanks. Simple and, in a way, a reflection of me, because I am a quote NUT. My copyright releases were printed up on 5×7 cards from WHCC. My letterpress business cards were made by a letterpress / design company called The Mandate Press. At Mandate, if you are making black and white letterpress cards only, it’s $95 for 250 cards. They are gorgeous! My DVD cases come from DNL Photo and my DVDs (which I love because they have such a great polished look to them that’s so professional) were printed by Discmakers. I cannot say enough wonderful things about Discmakers‘ customer service. Every time I emailed them with a question, I had a response within hours. SUPER company to work with!

My Post-It notes are from 123Print and I LOVE them. Who doesn’t want personalized Post-Its for their business, right?

[Note from Robyn: Paperie has a free template for Post-It notes from VistaPrint available for download here.]

I made my initial client packets using folders and envelopes from Paper Presentation. On the outside of the white folders, I adhered a custom-designed branded sticker, printed by WHCC. This was more cost-effective for me than getting something custom made but still a nice personalized touch! The black mailing envelopes have my branded mailing sticker on them as well. These stickers were also printed by WHCC and custom designed by me. Inside each of the presentation packets, I include my pricing information, sheets with tip information (varies for portrait or wedding client) and a copy of the contract / model release. I wanted to keep these packets as print-outs for now as I’m at a point in my business where my prices will continue to change in the months to come and I didn’t want to invest in printed pricing booklets for that reason.

I hope you all were able to take away a few ideas for your own marketing from this post. Once I finally decided on what I needed and what companies I’d order from, it was a pretty quick process (a few hours) to get all the items you see here ordered and taken care of. So if I can do this, I promise you anyone can!

Thank you so much for sharing your beautiful packaging and resources Gail! Everything looks amazing! You can also catch Gail at her blog, on Facebook, and on Twitter.

You have until 11:59 p.m. EDT tonight Friday, April 30th to win a spot in the 503 Photography Workshops for kids and teens! Check out Wednesday’s post for more details!

ATTENTION VENDORS: We tuck business cards, coupon inserts, and promo pieces inside of our prize packages. If you are interested in having yours included, please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). Also contact me if you are interested in having your business packaging, marketing ideas, or photography-related products featured on Paperie Boutique.

ATTENTION PHOTOGRAPHERS: Show us your packaging! If the features here have helped you pull together your own look, please share with the class and pay it forward. Contact Robyn (e-mail link in the sidebar / robyn @ this domain) to be added to the posting schedule.

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain.

Miss Organization

It’s no secret that I’m all about the paper. (If this URL didn’t give you a small clue…) All of my client forms, contracts, releases – all of it – are on paper and not digital. I just can’t make the switch. It works for others and works well, but for my own business I want a client’s John Hancock signed on a non-digital line. It’s not easy being green.

So every year in January I start “the great binder switch” and get everything in order for the upcoming year before I start shooting again. One of those binders goes with me to every session, without fail. It has alphabet-tab dividers and the contact / session forms (and printed directions) for every client I photograph. I also take the signed contracts with me for the particular session I’m photographing. That way there’s no awkward “how much do I owe you?” pause. I can just flip right to their section of the binder and say, “Well it looks like…” with their signed contract right there in front of them. It’s also handy for when clients can’t remember the products they selected for their package as I’m showing album, canvas, and announcement / card samples. Their contract has an itemized list right there in black and white.

In the past, my system has been rather simple. A new polka-dot binder goes with me to sessions. A solid binder stays behind at home with the remaining contracts and releases for that year.

However, this year I was intrigued by the Avery Signature Binder.

UPDATE: New photos of my 2nd binder if you want a peek! Check the comments.

You start by choosing from 3 different sizes of binders – 1″, 1.5″, or 2″. (Photographs shown are of the 1.5″ version.) You can use a pre-designed template or make your own, including full-bleed.

There are no minimums, so you can make / order just one. They have a FAQ if you have additional questions. The binders come with four inside pockets as shown. Those will come in very handy for extra model releases (just in case) and pose-sheets if needed.

This is branding that will make you instantly-recognizable to a client if you are shooting on-location. It gives them a chance to see your work and your logo as you approach.

I think these would also be fantastic for bridal / wedding packages. If you presented a client with a binder with your photographs and logo / URL and all of the paperwork necessary for their portrait package with you — but also included tabbed dividers for other vendors (such as bakeries, florists, bridal shops, DJs, transportation companies, travel agencies, etc.) — there’s a very good chance you will have just handed them an “official wedding organizer” featuring your images and branding. And as anyone who has planned a wedding knows, that organizer goes everywhere the bride does for quite some time. It allows your name to be seen not only by countless wedding professionals, but also by the couple’s friends and family who may just be planning weddings of their own one day. With price points that start at $18.95 it’s not the cheapest of options, but if wrapped into the cost of your session / package fees, the potential free-marketing is limitless.

Avery has also teamed with Zazzle to offer this same product. Zazzle has several templates available that make my basic custom design shown here pale in comparison. (My binder was created to look exactly like the contracts and information packets my clients receive.) Zazzle even has a wedding planner design available from Hallmark!

Psssst… Before you order, make sure to look up available coupon codes for Avery Signature Binders and Zazzle!

Check back soon because new guest post features are currently in the works! If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).