green is the new black

I love the packaging feature guest posts! And today we’re particularly lucky because Michelle Black is stopping by to show off her new gorgeous ‘green’ rebranding. Without further adieu…

This year I decided to re-brand. I kept the same logo but changed the overall feel of my packaging and marketing materials, to better reflect myself as a person. With nature in my blood and having practically grown up in the woods (okay not really, but I was a major tomboy and spent a LOT of time outside, haha) I thought the change was only fitting, and I wish I’d started out with it from the beginning! With all eco-friendly, recyclable, and biodegradable materials, the new packaging just feels good, it gives off a good vibe. Less is more in my book, and keeping the packaging / materials simple, clean, and quietly sophisticated is something that now has a lot of importance to me. My first set of proofs went out the door wrapped in Earth last week and I wanted to share some photographs. I’ll be getting the remainder of the products this month (print folders, mailers, CD cases). I’m also looking for a new portfolio for my prints, does anyone have suggestions? I’ve searched far and wide and haven’t really settled on anything yet.

*Ink on the bags and boxes is acid-free and non-toxic.*

*Borders / frames on the proof image shown above are available for purchase at The Photo Professional [ here ] .*

Order deadline cards were printed at home on natural, recycled paper.

Recycled tissue paper from Nashville Wraps.

Cards with rounded edges from GotPrint who is a green company!

Beautiful soft twine from Hobby Lobby.

Logo on boxes and bags is a stamp I had custom ordered. (Stamp info now included in the comments.) I purchased both brown and black inks – they both look beautiful!

Tags are made at home, printed on recycled paper.

Tags are made at home, printed on recycled paper. *BAGS AND BOXES ARE RECYCLED KRAFT PRODUCTS.*

Thank you so much for sharing Michelle! Make sure you stop by her blog and website “The Photo Professional” to say thanks in person!

P.S. If you’re waiting on an e-mail from me, please be patient. I’m extremely behind right now and doing my best to catch up as fast as I can!

Look around the sidebars and say “hi” to several of our new advertisers. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule.

peek-a-boo, I see you

[ Psssst... Read to the end for multiple chances to win a 5x5 tri-fold template! ]

Another guest post today, this time by Lizette Barbour of Peekaboo Studio Photography. I just adore her Boo logo and color scheme. Everything is so bright and cheery. If you have the winter doldrums, this post should definitely lift your spirits! Take it away, Lizette…

When I first started my photography business, I was completely clueless about branding. I was trying to do everything cost effectively and ended up buying 500 brown kraft paper bags. Years later, I still have a ton of these and was desperately wanting to get rid of them to make room for my new packaging created around my new branding.

After giving it A LOT of thought I finally figured out a way to incorporate these into my new look, in fact, it became the main idea of my packaging.

My little owl (nicknamed Boo) represents a nature earthy feel, so I decided to add in more recycled kraft products to tie in with the bags, meshed it together with my vibrant red and voila, my new look was born. I describe it as Nature meets Modern.

My bags and tissue are from Mayers Packaging.

The bag tags shown are what I use when I’m in a pinch. The rectangular tag on the small bag are mini Moo cards. The reverse has all my info so it also acts as my biz cards too. The owl on the large bag is printed on a 4×6 photo. I just cut it out, hole punch it, and tie it on. I have a few on hand at all times. (It is a bit time consuming, but it’s only used as “Plan B”.)

I usually use the tag shown in the center above. It’s printed out on a 4×6 photo as well, and I customize the name and pic to correspond with my client. Sometimes I forget to print one with my client’s order, and that’s where the other tags come into play.

All my press printed products are from my local printers. I’m so lucky to have them literally 5 minutes away from me! Shown below are my client reminder cards that I mail out the week before, my “what to expect next” tri-fold and my gift certificates that I package in a kraft envelope bought from Crystal Clear Bags and placed in a 5×7 red box. The sticker on the envelope is from Moo.

My boxes are from HB Photo Packaging. I went with HB for their prices, but I am definitely staying for their CS – so fantastic! I have them in sizes 5×7, 8×10, 11×14 and 4×6 proof boxes for announcement cards. I wrap the boxes in recycled twine that I purchase from my local hardware store. The “stickers” on the bottom right hand corner are actually my mini Moo cards. I cut off the orange part and use a glue gun to adhere them to the boxes. (So many uses for them.) I would love to be able to do foil embossing, but because of my multiple colors it just isn’t affordable.

I had to search high and low for these CD cases, and finally found them at ReBinder. In the left pouch is a copyright card, and printing instructions. Both are double sided press printed cards (once again from my local printers). The CD was printed at CD Print Express and I have to say their quality is awesome!

I really could go crazy with more printed brochures like welcome/info/pricing packets. I just love the look and feel of beautiful paper. But I am trying hard to stick with my nature / environmentally friendly packaging and instead have created a password protected online “client lounge” that I call the Tree House. It’s a great place for my clients to get all the 411 on what Peekaboo studio has to offer.

Not shown are my referral cards. I hand out 5 cards to each client, personalized with their photo. Also not shown are my thank you cards. I also like to personalize these with the client’s picture and a nice handwritten message inside.

Well there you have it. My packaging that seemed to take forever to create. It’s unbelievable to have this weight lifted off my shoulders of finally having everything put together AND to love all the elements. (I’m so indecisive sometimes!)

My inspiration for all this has definitely been the Paperie Boutique, so it was only fair that I share my packaging in return.

Thank you so much for sharing Lizette—your hard work has definitely paid off! For more info on Peekaboo Studio Photography please check out the website and blog.

And because everyone likes a little something for free, I’m giving away five (plus one) Fit to Print “design seven” 5×5 tri-fold templates (shown below).

How do you win? It’s simple… Cut and paste the following to either your Twitter stream or on your Facebook wall (two separate entries maximum per person, one per Twitter / Facebook account):

I start my day at Paperie Boutique by @shutterblog — you should, too! Visit and win a free trifold template: paperieboutique.com

Come back and post the link to your Tweet / post in the comments for this entry. The first five people to post will automatically win (so please leave a valid e-mail address). Never fear though! If you miss out on the “top 5″, tomorrow at noon (12 p.m. EST on Friday 02.26.10) I will use Random.org to select one more winner! So you’ll still have a chance to win!

UPDATE: Final winner is announced here – thanks for participating!

By the way, I highly suggest setting up a pop-up reminder or iCal appointment to come back to Paperie Boutique tomorrow. I’ve been holding something BIG for the end of the week, and you won’t wanna miss this one! Trust me. See you then!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

vert classique

Last fall I put out the call for photographers who had “gone green” with their packaging, but unfortunately received no response. Since then I’ve had multiple viewer requests to feature a guest post by a “green” photographer. The problem was finding one, or them finding me. Until now.

Green or not, this packaging leaves me saying “WOW!” It’s simply perfection. So sit back and enjoy the eco-friendly packaging of Caroline Ghetes Photography.

Inside the photo proof box. The box is 100% biodegradable.

Another look at the outside of the photo proof box all wrapped up.

I hand-stamped my logo on this really neat handmade paper. Then I hand-stamped the word “photos” on these recycled chip-board hang tags. I’ve attached all tags & wrapped the boxes in 100% natural raffia ribbon.

Here’s a look at the CD my brides get. A photo is printed on a label and then adhered to the CD.

I use these natural hemp CD cases from Loktah. I LOVE their stuff!

The CD’s are placed on a bed of Natural Coarse Wood Excelsior, inside this 100% biodegradable black box.

Then the CD box is wrapped with Raffia ribbon and more hang tags are attached.

And there you go!

A little peek at the envelope which contains the reproduction release & lab recommendations.

An overall look of the finished product. The shopping bag is a 100% recycled Euro Tote.

Because of her extensive research into green boutique packaging, Caroline sells her vendor and product list rather than sharing it online. The cost for this collected information is $25.00 USD. You can read more of the details at her blog.

“100% of every transaction will be donated to support my missions trip to Romania in 2010, in support of my father’s evangelistic travels. It will involve church revivals, visiting & helping orphanages, remodeling for poor families, photography for the needy & of course some documentary photography as well…In addition to telling you the resources I used to make my own packaging, I will include some more names in there that I did not use, but may work for you.“

Thank you, Caroline, for proving it can be done—and that it can be done to perfection!

There’s much more in store for this week and we’re only half-way through. Don’t forget to check in daily!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).