Heather, be thy name

I am so excited about this guest post—it has really inspired me to change things up a bit and add a few new items to my packaging arsenal. Sit back, take five, grab and drink, and prepare to be wow’ed by Heather of Heather Garland Photography!

“Wow, I feel like it’s Christmas and I just got handed the most beautiful present under the tree.” When a client told me this one day, I knew why I put so much work into my package. It wasn’t just because I loved packaging, it was because my clients loved it too and it made them feel special. Of course, I do love packaging too. It is so exciting to me and I am always working to improve my packaging. Most people think it is silly to put so much investment and work into handing clients who have already booked you their prints. I think that is quite wrong, our clients that have had sessions are photographers MOST important marketing tool. Every one of them has friends, family, and co-workers who get married, have babies, and want family portraits. Making my clients happy is my biggest goal, not just for referrals but because I genuinely consider them friends after our sessions. Because of this, when I hand them their prints, I want them to feel like I handed them something worth the hundreds of dollars they paid for it.

First off my amazing marketing products and logo are from Amy Grace at candyapplestudios.com. She is absolutely incredible. I already had my logo done before and just switched to her to give me a somewhat new look. She made me feel so professional and amazing. Every design she handed me I was in awe because they were so incredible.

Above is my packaging. I have 3 different sizes of bags (one for sizes up to 5×7, one for prints up to 8×10, and one for sizes up to 16×20), a few different sizes of boxes (wallets, 4×6, & 8×10), and multiple shipping boxes (4×6, 8×10, and DVD sized).

My bags, boxes, tissue paper, and shipping boxes are all from papermart.com.

My tags are from cpq.com, are tied with raffia from bagsandbows.com.

My 8×10 boxes (apparel boxes), which I place inside the bags, have ribbon from Hobby Lobby and are secured with a 2 inch sticker I made myself. (I am probably going to start an etsy store eventually, just because there aren’t a lot of places to get quality round stickers. I’ve tried tons of places like Zazzle and can’t stand the shift.) I also have a 2×3.5 inch sticker from whcc.com on the bottom of my boxes and in the middle of my bags.

Inside my boxes I put the prints, an envelope with a copy of the contract, a business card, a referral post card with referral cards, and usually a little post-it note with a note to the client.

Here is a close-up of the envelopes with the contract. They are from vistaprint.com.

I include referral cards that share my referral program, along with a baggie from clearbags.com with 5-10 referral cards. The large postcard is from whcc.com and the business cards are from gotprint.net.

These are the post-it notes from 123print.com.

My prints are secured with the appropriate bag from clearbags.com and have white backing board.

I also have little wallet boxes and 4×6 boxes (jewelry boxes) that are inside the bag (if applicable).

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They have small 1 inch stickers on them, which I use on a lot of my products. I also make these myself.

If clients order a gift card, I package them the same as prints but in a 4×6 box. Here is a close-up of my gift cards.

My shipping boxes are new for me, I figured if I was professional in my other packaging I should have the same look for my shipping too.

I get my shipping labels from 123print.net and use a 2 inch sticker to seal it.

I include a tag (unpunched), the pictures, and tissue paper. This a 4×6 sized box with 4×6 prints and wallets.

For my wedding clients, I have my contracts printed and put in a folder from Office Depot. My folders are the only thing I am changing soon. I am looking into brown folders from paperpresentation.com. I put a 1 inch sticker in the corner and a business card in the slot inside.

When they book I send them a copy of the contract, a thank you card, and a candle. The thank you is from whcc.com and the candle is from Bath & Body Works.

I also include a link to a personalized site. This site has dates their payments are due, a copy of the contract & model releases, a get-to-know-you email form, and special tips for the wedding. If you want to see an example you can check it out here: http://heathergarland.com/bridesite/

Here is a close up of the thank you cards, referral cards, and business cards again.

The only thing not shown is my DVD cases, they are from jewelboxing.com and designed by my amazing designer. They are personalized with pictures from the shoot, along with a print release, and a panel explaining cropping of the photos and recommending Mpix.com.

My marketing materials change all the time, but I feel like now finally my packaging is established and I will only be adding on new and more exciting pages in the future. I am so excited to be able to share my packaging and hope it can inspire someone. This blog has definitely inspired me in my packaging and I love Robyn’s packaging and every person featured on the blog. So I hope I can pay back in a way, what has inspired and helped me so much. Thanks!

Love, Heather

Did I tell you that you would be wow’ed or what? Please stop by Heather’s blog and / or leave a comment to tell her “thanks!” What a way to kick off the new week!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

think pink

It’s no big secret what keeps y’all coming back for more… The guest posts with the pretty, pretty packaging! And as luck would have it, that’s just what I’m about to serve up… Prepare to be blown away by the gorgeous stylings of courtney jade photography!

What would cake be without the icing? Well, it would still be quite delicious, however it wouldn’t be quite as beautiful. The details are so important to me, and beautiful photos deserve beautiful packaging. From the luscious chocolate brown boxes, to the pop of the pink ribbon, nothing goes un-prettied! I’ve recently updated and upgraded my packaging, and so far everyone has loved it!

First of all, I’ve switched from putting my digital images on CDs and DVDs, and now clients will get their images on a USB Flash drive. I’ve decided to do this for a few reasons. 1) Most importantly, the images will be safer for a longer period of time. As time goes by, DVDs and CDs can lose data due to deterioration. 2) USB Drives can be re-used, recycled. If a client prefers, they can back up their USB Drive, and use it for other things. 3) They look nicer. It may be my personal preference, but USB Drives are compact, sleek, and sexy! Here’s a peek at what you’ll get when you purchase digital images from me.

Print orders will come in luscious chocolate boxes adorn with pretty pink bows!

Inside, your precious prints are wrapped in matching pink tissue! All prints are packaged in clear plastic bags inside for protection and easy handling.

Another new thing I am doing for clients is creating “referral cards”. This is a complimentary gift with any print order. Most of my clients are referrals, so what better way to get my name out there, than to give my clients miniature photos from their session with my contact information on it?! Everyone loves a wallet-sized photo to hand out to friends and family, so far my clients love this!!

I’ve also been working on updating all of my client materials. I’m not quite finished yet, but I have a feeling that in this field, there will always be more that I want to create! Here is a taste of materials that I’ve had printed to hand out to my clients and possible clients.

There are still more fabulous materials on the way, but for now I feel like my brand is established, and will only grow from here.

I am so excited to be able to be a guest on Paperie Boutique! I love this blog, and I look to it for inspiration and ideas on a very regular basis. Robyn has been an inspiration to me for years now, and I am so excited to see this blog blossom and grow! Thank you Robyn, and thanks to everyone who reads and participates in this community!

<3 Courtney Jade

Thank you so much for taking the time to share your products with us Courtney! They’re absolutely beautiful and I adore the pink – everything here is tied together so well! You have very lucky clients.

Make sure to visit her blog and tell her thank you for this guest post!

More new guest post features are currently in the works! If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).