Since starting my photography business in 2007, I have worked hard at honing my brand into one that is both timeless and versatile. It has always been important to me that my branding allow my images to speak for themselves, giving the photographs center attention and not the design. Similarly, it’s been important that the branding emphasize the story-telling approach I take when photographing weddings.
When designing my identity system (I am a professional designer as well as photographer), I took cues from the design and layout of old newspapers, magazines (namely Life) and advertisements. This meant that I kept my color palette to the simple combination of black, white and kraft. Over time, as I added more pieces – namely the 8×8 brochure booklet – I included additional colors pulled directly from my images—colors like navy, burnt orange, magenta and deep kelly green.
Perhaps the two most important pieces in my branding so far are the kraft folders and the 8×8 12-page informational brochure booklet. The kraft folders (folders from Paper Presentation and letterpress logo printed by Cranky Pressman) offer me a great way to provide prospective and current clients with packets of information as well as giving me an easy-to-ship way to package fine art prints. The informational brochure/booklet is meant to be a stand-out piece that I mail to any bride who inquires about my services.
Other items in my identity system pieces include a square 2×2 business card on kraft paper, an A2 flat card I use to write handwritten notes of all sorts (I intentionally decided to make a generic card so that I could use them for all occasions), custom post-it notes and, of course, logo stickers and shipping labels.
To view print vendors and other product information, please visit:
Thank you so much Sarah for sharing your packaging / branding / marketing with us! If you would like your packaging featured on Paperie, please write and he will help you get set up.
We’d love to have you on the site!
We recently held a giveaway for HB Photo Packaging – the prize was a set of TEN 4GB USB drives with engraving –and– coordinated boxes! And the winner is…Krista Mason Photography!
Krista, we’ll be in touch this week with information on how to collect your prize – congrats! And thanks once again to HB Photo Packaging for the fantastic prize, and to everyone who entered!
We are offering a special spring ’13 discount for new advertisers. We averaged nearly 11,500,000 initial page hits per month between December 2012 and February 2013 – and over 332,000 unique visitors during the same timeframe.
“I’ve received triple the amount of traffic from your site than any other site I’m advertising on! I’m so pleased with choosing to advertise with you!” -Kathy, boudoirbusinessboutique.com
“Anybody wanting to advertise really should. I love browsing your ads to find new vendors and resources.” -Kim, momtriedit.net
“Your giveaway was a great success and drove lots of traffic for us!” -Nathiya, emerabags.com
“I can’t tell you how many people we have advertised with that pretty much ignore our requests (or so we feel). We will be staying with you as long as we are still in business!” -Lori, prairiesweet.com
“Hasn’t even been up for 15 minutes and we already have 25 new fans on our Facebook! Wow that was quick.” -Ryan, h-bphoto.com
Contact Todd if you are interested in a custom advertising plan or a Paperie sponsorship. Or you can choose from one of our standard advertising plans and pay instantly:
Once payment has been made, write and include a copy of your receipt and attach an image for the ad-size purchased.
If you’ve missed our recent photo-collage posts with photographer welcome packets, USB / thumb drive packaging, muslin bag packaging, and more – we’ve archived it all in one place for you. Just visit this new page to get caught up!
Check in soon – another giveaway is on the way!
-Robyn & Todd
P.S. Did you know we have a NEW Facebook fan page? Make sure you join for frequent updates – we post there even on days we don’t update the blog! We’re almost to 1000 fans and we’ll have a special giveaway when we hit that mark!
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