You may remember that during our birthday celebration, Paperie readers get a special Moo discount. I have it straight from the cow’s mouth that not only are MiniCards, Postcards, Greeting Cards and Stickers on sale for 30% off during this 48-hour sale – but you can also use your Paperie birthday code for an ADDITIONAL 10% off these items through Thursday, July 15th at 11:59 p.m. EDT! (The Paperie code is good through Sunday, July 18th at midnight.)

And just because we love you, the first 15 people to comment (all gone! check back for more goodies soon!) will get the download link to these two Moo mini-card templates:

If you don’t make it in time to snag the above cards, never fear! You can dig around in the archives for free downloads – a special delivery “gift” mini card template, and two holiday mini card templates (1, 2).

What are you waiting for? Get the extra Paperie code and get Moooving before the sale expires!

(P.S. Don’t forget there’s a contest going on — there’s just over 12 hours left to win a slot in the “503 Photography Workshops for Kids & Teens“!)

Like everyone else here on this site, I’m a big believer in the power of a positive brand experience. But it wasn’t until I felt comfortable with the brand I’d developed for myself late last year that I began to want to invest in marketing materials that reflected it.

When I started researching online to find resources on where to go for those materials, ooh boy, was I confused! Then a photographer I follow, Heather Garland, blogged about being featured here on Paperie Boutique and I couldn’t believe how awesome both Heather’s marketing products were – but also what a resource there was to be found here on this site!

First I wanted to make sure that when my clients opened their package from me they had a second, more beautiful package waiting for them inside.

I ordered these boxes from The Container Store, with each ranging in cost from $4-$10, depending on size. They are heavy and glossy white.

The ribbon is from from Hobby Lobby. The stickers are from Zazzle.

[Note from Robyn: Paperie has a free template for Zazzle stickers available for download here.]

One of my latest inspirations for my business is sharing my clients’ stories in a new and unique way that reflects my past as a journalist, so with each order, I’m including a copy of their story with their digital files / prints, etc. Here is the story of Michele and Eric. (Theirs is the story you can see pictured here in a frame — also bought at Hobby Lobby.) These frames are $4 each, and perfect for this little personalized touch to their package (I wrap everything up in black tissue paper before it goes in one of my Container Store boxes).

My thank you cards feature a quote I found online about giving thanks. Simple and, in a way, a reflection of me, because I am a quote NUT. My copyright releases were printed up on 5×7 cards from WHCC. My letterpress business cards were made by a letterpress / design company called The Mandate Press. At Mandate, if you are making black and white letterpress cards only, it’s $95 for 250 cards. They are gorgeous! My DVD cases come from DNL Photo and my DVDs (which I love because they have such a great polished look to them that’s so professional) were printed by Discmakers. I cannot say enough wonderful things about Discmakers‘ customer service. Every time I emailed them with a question, I had a response within hours. SUPER company to work with!

My Post-It notes are from 123Print and I LOVE them. Who doesn’t want personalized Post-Its for their business, right?

[Note from Robyn: Paperie has a free template for Post-It notes from VistaPrint available for download here.]

I made my initial client packets using folders and envelopes from Paper Presentation. On the outside of the white folders, I adhered a custom-designed branded sticker, printed by WHCC. This was more cost-effective for me than getting something custom made but still a nice personalized touch! The black mailing envelopes have my branded mailing sticker on them as well. These stickers were also printed by WHCC and custom designed by me. Inside each of the presentation packets, I include my pricing information, sheets with tip information (varies for portrait or wedding client) and a copy of the contract / model release. I wanted to keep these packets as print-outs for now as I’m at a point in my business where my prices will continue to change in the months to come and I didn’t want to invest in printed pricing booklets for that reason.

I hope you all were able to take away a few ideas for your own marketing from this post. Once I finally decided on what I needed and what companies I’d order from, it was a pretty quick process (a few hours) to get all the items you see here ordered and taken care of. So if I can do this, I promise you anyone can!

Thank you so much for sharing your beautiful packaging and resources Gail! Everything looks amazing! You can also catch Gail at her blog, on Facebook, and on Twitter.

You have until 11:59 p.m. EDT tonight Friday, April 30th to win a spot in the 503 Photography Workshops for kids and teens! Check out Wednesday’s post for more details!

ATTENTION VENDORS: We tuck business cards, coupon inserts, and promo pieces inside of our prize packages. If you are interested in having yours included, please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). Also contact me if you are interested in having your business packaging, marketing ideas, or photography-related products featured on Paperie Boutique.

ATTENTION PHOTOGRAPHERS: Show us your packaging! If the features here have helped you pull together your own look, please share with the class and pay it forward. Contact Robyn (e-mail link in the sidebar / robyn @ this domain) to be added to the posting schedule.

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain.

But since I’m a firm believer in “dessert first, main course later…” here’s another great packaging feature. Today’s guest post is by Carrie Small of Carrie Small Photography in Fayetteville, NC. You might remember that Carrie was featured here last August. She recently updated her packaging and it’s visual proof that lightning can strike the same place twice!

Appointment Reminder – sent out to clients after they send in their deposit to hold a session. The template came from Pink Ink Studios and is printed at my print shop as a folded bookmark.

Avery Notebook – holds my signed model releases, frames examples, and receipts. Purchased from avery.com [Note from Robyn: for more information about, and photos of, the Avery organizers see this previous Paperie entry]

“Flair for your Fridge” – used to seal the ribbons on my presentation boxes for my clients, I purchased them from somethingbluestudios.com. They are really magnets.

Copyright and Print Release – printed front and back press printed 5×7 card from my print shop. I add one to each presentation box. I purchased the template/wording from thepolishedphotographer.com.

High Resolution CD/Case – CDs are printed from CPQ, enclosed in a trifold 5×5 card from my print shop. The template/wording was purchased from thepolishedphotographer.com and includes copyright info, a signed print release, and printing recommendations. The CD hub was purchased at shop4tech.com.

Low Resolution CD/Case – I print the label for these CDs myself, and they are included free of purchased files. They are added to the presentation box with the clients images. Included is a the copyright information and terms of use for the photos. The CD hub was purchased at shop4tech.com.

Client Info Packet – includes a 5×5 Trifold Contract, Model Release and Price List (printed as a sell sheet from MpixPro) and 2 business cards, enclosed in a presentation envelope purchased from Paper Source.

Referral Packet – added to each client order. Includes a 5×5 flat press printed card containing my referral information. I print wallets of each order with my website information and referall information on the back of the wallets, and include them tied in a ribbon to the referral packet. They are then enclosed in a petal envelope from paper-source.com and sealed with custom stickers from Moo.com (not pictured).

Presentation Boxes – I purchase my boxes from Rice Studio Supply and enclose all prints in clear bags from clearbags.com. The box is then wrapped with a ribbon matching my branding and sealed with a flair for your fridge magnet from somethingbluestudios.com.

Calendar – printed from CPQ, I use this as my calendar for scheduling.

Thank You Card – this is a 5×5 print that I print after editing a favorite photo from the session – I try to do this the day after the session. It includes a thank you to the client as well as information on viewing the gallery when it is ready. I mail this in a 5×5 envelope from paper-source.com.

Thank you so much for coming back to share a follow-up, Carrie! Your work, and your packaging, are nothing short of perfection. You can catch Carrie to say thanks at her blog here.

Still with me? Good! Because here’s the amazing give-away coming up for one lucky reader!

Recently I was contacted by a regular reader, Tosha Francis, of The Captured Life Photography. This site has been a tremendous help to Tosha and her business and she wanted to “pay it forward”. So she is donating the “Studio Look Book – Basic” from Design Aglow ($175.00 value). I already have the download information. All you have to do is win it!

“Professionally written and graphically designed, our fully customizable template is divided into categories to help sell all your fabulous studio offerings, from everything from albums to wall galleries, specialty items, high resolution negatives and more. Our 30 page, 8×12 catalog template makes selling every single product your studio offers an easy and beautiful experience…simply insert your own product photo into our layouts.”

So exactly how do you win? That might be helpful information, no? Go to your blog, Facebook account, Flickr account, or Twitter account and post the following:

Win the @designaglow / designaglow.com Studio Look Book – visit Paperie Boutique / paperieboutique.com by @shutterblog to find out how!

Please note: The link you post must direct to a public account. I cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item.

You can enter up to four times total – one entry each per public, non-private blog URL / Facebook / Flickr / Twitter account. Post the URL to your link(s) in the comments for THIS ENTRY. Comment(s) must be posted here by 11:59 p.m. EDT on Friday, March 26th.

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24 hours of contest’s end to claim their prize. Good luck everyone!

Don’t forget to tell Tosha “thank you” over at her blog, too! I ♥ my readers!

UPDATE: We have a winner! It’s Belinda Olsen Photography!

Congratulations Belinda and thanks to everyone who entered. More giveaways are in the works (including this current one by Photoflashdrive.com that runs through Sunday evening) – so check back!

And just a little FYI, you might want to make sure you check back in Friday. That’s all I’m sayin’ for now!

Last but not least… If you noticed things were a little wonky here earlier in the week, my amazing host (Hosting Matters) has been taking great care of us. They put Paperie over in its own space away from my other business and personal sites to make it even bigger / better / faster. I’ve been with Hosting Matters since 2001 and I can’t imagine being anywhere else. If you need a web host, check them out! You can get quite a deal if you say you’re from Paperie Boutique!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

I created Go{4}Pro as a way to document my journey as I made my effort to do just that, go for pro. I quite literally started from scratch! I had seen an image by Mark Lee and fell instantly head over heels in love with contemporary photography and thought “that’s what I want to do“. So I figured I should probably start with getting myself a camera. When you decide you’re going to be a photographer and you’ve never owned more then a point and shoot, you have a pretty steep learning curve. But I didn’t care—with every part of me I just had to do this. I was smitten with this idea of capturing the genuine.

But of course the journey can be lonely when you feel that you know nothing and no one who does. You can feel quite lost! After several less then enthusiastic responses from my husband when I’d wake him up at 2 a.m. because I’d just stumbled on something amazing I decided to start blogging about these amazing finds instead. And so Go{4}Pro was created. A very happy side effect of Go{4}Pro was realizing the effect I was having on others. And although technically I still may not be the sharpest lens in the bag, my business background has given me a fabulous opportunity to teach and inspire which have always been deep passions of mine. As I grew so did my vision for Go{4}Pro. It’s become a place to learn, grow, find inspiration and of course great freebies!

With a DSLR came the need for Photoshop. The more I learned Photoshop the more I started to realize the potential past just editing images and that I enjoyed creating and designing. Thanks to my business background I love me some branding and marketing. No seriously, my idea of a fun book is in the business section! So combine my love for the business side of things and a soft spot for design and I started realizing that I wanted to create the ultimate marketing kit. I originally only intended to make it for myself and started writing down every single thing I could think of that I might want. Well I quickly realized I wouldn’t be the only one wanting such a kit, so I designed it to be easily customizable so that it could be properly branded to any photographer’s style.

I have created two kits. Both include the same content but with a different style. I wanted any photographer to be able to look past color palette and be able to see a style that would match with their current one. The Paysen Kit is retro and modern at the same time. Julia Rollins was recently featured on PB and she did a fabulous job taking the Paysen Kit and tailoring it to be the perfect fit for her!

The Adi Kit was my second project and very fun as I designed what I might have wanted had I not gone the mustard yellow route. (Which I’m obsessed with, by the way!) I created The Adi Kit with the idea of a classic and/or contemporary feel.

Both kits are packed with fully layered, customizable .psd files that anyone can use to enhance their business. And now both kits have contract and model release wording as well! I’ve seen a lot of marketing kits out there now—and don’t get me wrong, while the designs are often gorgeous they’ve never had even close to all of what I wanted. Add to that wanting to fully brand to MY business, and I realized that I had to create something different… Something that had EVERYTHING that I actually needed, and a few things that I only wanted. *wink*

I would love to give one kit, winner’s choice, to a Paperie Boutique reader.

I’d also like to let everyone know that right now the kits are $149. But when this giveaway ends, so does the price. Next Monday the kits will be going up to $199. (If the winner has already purchased the kit, I will gladly refund them!)

So how do you win? It’s simple!

Go to your blog, Facebook account, Flickr account, or Twitter account and post the following:

I want to Go{4}Pro with @go4ProPhotos / go4prophotos.com – visit Paperie Boutique / paperieboutique.com to see how you can win, too!

Please note: The link you post must direct to a public account. I cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item.

You can enter up to four times total – one entry each per public, non-private blog URL / Facebook / Flickr / Twitter account. Post the URL to your link(s) in the comments for THIS ENTRY. Comment(s) must be posted here by 11:59 p.m. EDT on Sunday, March 21st.

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24 hours of contest’s end to claim their prize. Good luck everyone!

What a great way to close the week – thank you so much Leah! Don’t forget to add Go{4}Pro to your daily reads!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

“Wow, I feel like it’s Christmas and I just got handed the most beautiful present under the tree.” When a client told me this one day, I knew why I put so much work into my package. It wasn’t just because I loved packaging, it was because my clients loved it too and it made them feel special. Of course, I do love packaging too. It is so exciting to me and I am always working to improve my packaging. Most people think it is silly to put so much investment and work into handing clients who have already booked you their prints. I think that is quite wrong, our clients that have had sessions are photographers MOST important marketing tool. Every one of them has friends, family, and co-workers who get married, have babies, and want family portraits. Making my clients happy is my biggest goal, not just for referrals but because I genuinely consider them friends after our sessions. Because of this, when I hand them their prints, I want them to feel like I handed them something worth the hundreds of dollars they paid for it.

First off my amazing marketing products and logo are from Amy Grace at candyapplestudios.com. She is absolutely incredible. I already had my logo done before and just switched to her to give me a somewhat new look. She made me feel so professional and amazing. Every design she handed me I was in awe because they were so incredible.

Above is my packaging. I have 3 different sizes of bags (one for sizes up to 5×7, one for prints up to 8×10, and one for sizes up to 16×20), a few different sizes of boxes (wallets, 4×6, & 8×10), and multiple shipping boxes (4×6, 8×10, and DVD sized).

My bags, boxes, tissue paper, and shipping boxes are all from papermart.com.

My tags are from cpq.com, are tied with raffia from bagsandbows.com.

My 8×10 boxes (apparel boxes), which I place inside the bags, have ribbon from Hobby Lobby and are secured with a 2 inch sticker I made myself. (I am probably going to start an etsy store eventually, just because there aren’t a lot of places to get quality round stickers. I’ve tried tons of places like Zazzle and can’t stand the shift.) I also have a 2×3.5 inch sticker from whcc.com on the bottom of my boxes and in the middle of my bags.

Inside my boxes I put the prints, an envelope with a copy of the contract, a business card, a referral post card with referral cards, and usually a little post-it note with a note to the client.

Here is a close-up of the envelopes with the contract. They are from vistaprint.com.

I include referral cards that share my referral program, along with a baggie from clearbags.com with 5-10 referral cards. The large postcard is from whcc.com and the business cards are from gotprint.net.

These are the post-it notes from 123print.com.

My prints are secured with the appropriate bag from clearbags.com and have white backing board.

I also have little wallet boxes and 4×6 boxes (jewelry boxes) that are inside the bag (if applicable).

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They have small 1 inch stickers on them, which I use on a lot of my products. I also make these myself.

If clients order a gift card, I package them the same as prints but in a 4×6 box. Here is a close-up of my gift cards.

My shipping boxes are new for me, I figured if I was professional in my other packaging I should have the same look for my shipping too.

I get my shipping labels from 123print.net and use a 2 inch sticker to seal it.

I include a tag (unpunched), the pictures, and tissue paper. This a 4×6 sized box with 4×6 prints and wallets.

For my wedding clients, I have my contracts printed and put in a folder from Office Depot. My folders are the only thing I am changing soon. I am looking into brown folders from paperpresentation.com. I put a 1 inch sticker in the corner and a business card in the slot inside.

When they book I send them a copy of the contract, a thank you card, and a candle. The thank you is from whcc.com and the candle is from Bath & Body Works.

I also include a link to a personalized site. This site has dates their payments are due, a copy of the contract & model releases, a get-to-know-you email form, and special tips for the wedding. If you want to see an example you can check it out here: http://heathergarland.com/bridesite/

Here is a close up of the thank you cards, referral cards, and business cards again.

The only thing not shown is my DVD cases, they are from jewelboxing.com and designed by my amazing designer. They are personalized with pictures from the shoot, along with a print release, and a panel explaining cropping of the photos and recommending Mpix.com.

My marketing materials change all the time, but I feel like now finally my packaging is established and I will only be adding on new and more exciting pages in the future. I am so excited to be able to share my packaging and hope it can inspire someone. This blog has definitely inspired me in my packaging and I love Robyn’s packaging and every person featured on the blog. So I hope I can pay back in a way, what has inspired and helped me so much. Thanks!

Love, Heather

Did I tell you that you would be wow’ed or what? Please stop by Heather’s blog and / or leave a comment to tell her “thanks!” What a way to kick off the new week!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

It’s no secret that I’m all about the paper. (If this URL didn’t give you a small clue…) All of my client forms, contracts, releases – all of it – are on paper and not digital. I just can’t make the switch. It works for others and works well, but for my own business I want a client’s John Hancock signed on a non-digital line. It’s not easy being green.

So every year in January I start “the great binder switch” and get everything in order for the upcoming year before I start shooting again. One of those binders goes with me to every session, without fail. It has alphabet-tab dividers and the contact / session forms (and printed directions) for every client I photograph. I also take the signed contracts with me for the particular session I’m photographing. That way there’s no awkward “how much do I owe you?” pause. I can just flip right to their section of the binder and say, “Well it looks like…” with their signed contract right there in front of them. It’s also handy for when clients can’t remember the products they selected for their package as I’m showing album, canvas, and announcement / card samples. Their contract has an itemized list right there in black and white.

In the past, my system has been rather simple. A new polka-dot binder goes with me to sessions. A solid binder stays behind at home with the remaining contracts and releases for that year.

However, this year I was intrigued by the Avery Signature Binder.

UPDATE: New photos of my 2nd binder if you want a peek! Check the comments.

You start by choosing from 3 different sizes of binders – 1″, 1.5″, or 2″. (Photographs shown are of the 1.5″ version.) You can use a pre-designed template or make your own, including full-bleed.

There are no minimums, so you can make / order just one. They have a FAQ if you have additional questions. The binders come with four inside pockets as shown. Those will come in very handy for extra model releases (just in case) and pose-sheets if needed.

This is branding that will make you instantly-recognizable to a client if you are shooting on-location. It gives them a chance to see your work and your logo as you approach.

I think these would also be fantastic for bridal / wedding packages. If you presented a client with a binder with your photographs and logo / URL and all of the paperwork necessary for their portrait package with you — but also included tabbed dividers for other vendors (such as bakeries, florists, bridal shops, DJs, transportation companies, travel agencies, etc.) — there’s a very good chance you will have just handed them an “official wedding organizer” featuring your images and branding. And as anyone who has planned a wedding knows, that organizer goes everywhere the bride does for quite some time. It allows your name to be seen not only by countless wedding professionals, but also by the couple’s friends and family who may just be planning weddings of their own one day. With price points that start at $18.95 it’s not the cheapest of options, but if wrapped into the cost of your session / package fees, the potential free-marketing is limitless.

Avery has also teamed with Zazzle to offer this same product. Zazzle has several templates available that make my basic custom design shown here pale in comparison. (My binder was created to look exactly like the contracts and information packets my clients receive.) Zazzle even has a wedding planner design available from Hallmark!

Psssst… Before you order, make sure to look up available coupon codes for Avery Signature Binders and Zazzle!

Check back soon because new guest post features are currently in the works! If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

When my boudoir clients book, they receive (either in the mail or in person) a large presentation envelope from Paper Source that has their contracts, info form, and price sheets (all printed from my home on white cardstock). I always include a couple business cards (printed square at ProDPI on pearl paper), and an appointment card (printed as a folded business card on pear paper at WHCC) with their session date on it.

Generally I include a sample invitation or card (depending on the client’s plan for the final images). I have brides use their images to create bachelorette party invitations, lingerie shower invitations, or bridal shower invitations. Here is one I created recently.

I am a member of PT4P, and I used the wall design catalog to create my accordion wall design guide (inspired by Jen of Mesmerizing Moments Photography!).

Some girls aren’t too keen on purchasing large prints for themselves, but I always explain that prints are great for bathrooms (because that is where a woman generally feels the most vulnerable!) and for “man” rooms. My husband has a “man room” that has his guitars, drums, cigars and pipes stuff, books, etc., and that would be a great place for boudoir photos of me (if I ever found the time to do them!).

I also own Goldapple Photography, my portrait business, so I always throw some business cards for it into my booking envelope and offer $50 off their portrait session fee if they book a separate portrait session at the same time as their boudoir session.

My packaging for final prints is from Paper Source. I love their boxes, and they are the only place I can find solid pink boxes! But I also use DNL for black boxes for anything bigger than 8×10. I get shredded pink paper for filler in the boxes from Target, and ribbon from wherever I can find it! Mostly Hobby Lobby and Michael’s, but sometimes I’ll find something online. I don’t use one particular ribbon, but I always use pink and black.

I use clear bags from clearbags.com to protect prints, and my small round stickers of my logo are printed at zazzle.com. I also have stickers printed from Moo, but I don’t have pictures of them yet!

With my delivery of their order, I include a petal envelope in black from Paper Source with a 5×5 referral card (printed at WHCC on standard paper) and their 8 die-cut wallets (printed wherever I print their pictures at – usually ProDPI or Miller’s) tied with a ribbon. When I took these photos, I didn’t have any wallets printed so I just used a mini envelope from Paper Source. But I do have a photo of my Goldapple Photography referral card!

I got this idea from Robyn’s referral cards, and I love it!

So that is my Denton Boudoir Photography packaging! Thank you Robyn, for allowing me to share with your readers!

Lotsa Love,
Stacey

Stacey’s Client Booking Envelope:
★ Envelope – Paper Source
★ Wall Design Guide – Miller’s accordion 10 panel & linen finish
★ Sample Folded Card (specific to type of session) – ProDPI, Moo, WHCC
★ Business Cards – square & pearl finish/ProDPI, regular & linen finish/WHCC
★ Gift card promotion for friends – 5×7 flat card & linen finish/WHCC, pearl finish business cards/WHCC
★ Full Price List – printed at home on cardstock
★ Album Price List – 5×5 trifold & linen finish/Miller’s
★ Client info form – printed at home
★ Client model release – printed at home
★ Client contract & receipt form – printed at home
★ Round sticker to seal – Zazzle

Stacey’s Client Packaging Contents:
★ 4×6 & 5×7 boxes – Paper Source
★ 8×10 and larger boxes – DNL Photo Packaging
★ Photo bags – Clearbags
★ Canvas packaging – Paper Source
★ Round Stickers – Zazzle
★ Rounded Square Stickers – Moo
★ Ribbon – Hobby Lobby
★ Champagne & Chocolate bags – Clearbags
★ Petal Envelopes – Paper Source
★ Referral Insert Cards – 5×5 flat cards WHCC
★ Wallet Referral Cards – Depends on where I am placing the client’s print order, I order them through that printer
★ Small business card envelopes – Paper Source

Drop by and see Stacey’s work at Denton Boudoir Photography and Goldapple Photography—and thank her for sharing her amazing marketing and presentation “guest post” with the class!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).