We’re excited to present one of our favorite features on the site – photography packaging photos & descriptions by Erica Clark Photography!

Ever since I was a little girl, I’ve had a love affair with all things stationary. Even as a teenager, I was always looking for the most unique and personalized gift packaging. I would wrap CDs in sheet music and unravel and scrunch up the inside of cassette tapes for the bow. Now, I totally allow my photography business to feed my love for boutique packaging.

I specialize in family photography and weddings. So, I decided to include my packaging for family clients as well as my wedding welcome packets which I send to brides who book with me. (Vendor information provided after photos.)

All teal colored boxes were purchased at H-B Photo. I ALWAYS buy my boxes from there. The quality is great, the prices are good, and the shipping is lightning fast.

The brown paper bags shown in the first image were purchased at my local dollar store where they are 2 for a $1. The little white bags are bought at a variety of places. Basically, wherever I see a good sale.

I bought the tiny brown paper sacks from a vendor on Etsy, I tuck a business card inside and clip it with a miniature clothespin I found for $2.00 a box on clearance at Walmart. I think about 20 came in a box. Needless to say, I bout about 10 boxes.

The twine, I bought it from our local farm store when they were marked down and out in a clearance bin.

All ribbon/lace was purchased at our local Hobby Lobby. They frequently have 50% ribbon/bows sales. When they do, I stock up…big time.

The burlap, which is cut into strips, was also purchased at Hobby Lobby. I’m an economical girl because the way I see it, if I save money, so do my clients. So when I bought the burlap, I bought TONS of it because I printed off a 40% off coupon from Hobby Lobby’s website.

The red and white baker’s twine was purchased at JoAnn’s Fabric. The tissue paper was purchased at Target. The little back chalkboard ‘thank you’ tag is actually just black card stock with a hole punched in it. I bought a chalkboard pen online (eBay, I think) and I hand write ‘thank you’ on the card stock. I trim the edges so it looks like a little ticket. The white button is just from my stock pile of random buttons. The clear plastic bags are from Rice Studio.

My business cards and mini cards are from Moo…of course. One of my favorite things about Moo, besides the ultra high quality, is their infinity print. If I buy 100 cards, I can have 100 different images on the backs. That’s pretty awesome in my book. As a photographer, it’s like having a mini-portfolio in my wallet. I always hand out cards with images on the back that might correspond to the type of photography a potential client may want. Some of my stickers come from Moo as well. The business cards and mini cards serve as hang tags as well.

The stickers I use to seal the tissue paper are from WHCC. The 5×5 press printed square is also from WHCC and I use the other side to hand write a thank you note.

The petal enclosure is what I use for discs of digital files and the 5×5 card fits right on top of it. I buy those from The Paper Source. I seal the enclosure with one of the Moo stickers.

The 3×3 accordions are from WHCC and are sometimes one of the little gifts I give my clients.

The following is what goes into my bridal packets, along with a few business cards from local hair/make-up, DJ, & cake vendors.

All of the press printed products are purchased from WHCC. ALL of the images used were taken by me, but the templates were purchased from Design Aglow. I LOVE Design Aglow! LOVE!

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Included in my bridal packets are:

A little accordion pocket planner. That way, as they complete each step of the planning process, brides can check it off in their planner. It’s the perfect size for their purse.

The 5×5 trifold includes info regarding save-the-dates, first looks, formals, and even a little note just for grooms.

Also included is a 4×5 accordion card all about make-up and ways for brides to look their best.

Finally, a 5×7 press printed card that talks about engagement sessions. On the reverse side is ‘what-to-wear’ advice.

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The last thing I include is an Erica Clark Photography tote bag wrapped with the baker’s twine. The 3×3 hang tag is from WHCC and the totes are from The Wedding Chicks.

When my clients receive their prints or when my brides receive their welcome packets, I want them to feel like they are receiving a special little gift that was meant just for them.

I always say that hiring a custom photographer should be a luxurious experience and I want my packaging to represent just that.

A side note on budgeting, I always wait for sales. Always. Hobby Lobby always has sales/printable coupons on their website, Design Aglow offers a discount when the item is just released, WHCC has press printed cards sales every spring and winter, Target and JoAnn’s have clearance items, Moo offers free shipping sometimes, and so on.

When I decided on my branding colors, I thought about holidays. Yes, holidays. There are 2 major holidays that use red as the main color: Christmas and Valentine’s Day. The week following those two holidays are when I clean up!

My point is, luxury doesn’t have to have a hefty price tag. Just be smart about what, where, and when you buy.

A very special thanks to Robyn for allowing me to share my packaging addiction. I’m grateful to have Paperie Boutique as a source for inspiration.

And a huge thanks to Erica Clark Photography for taking the time to share her packaging photos / resources / hints & tips! If you just can’t get enough of Erica’s packaging and presentation, make sure to visit this blog post and tell her thanks for sharing with the class!




Excited to announce the winner of the 3-month subscription to Chic Critique Forum is Tara Nichols!

And the winner of our Poppy Tree Frames giveaway is…Olivia Price Photography!

Thanks to everyone who entered both contests, and to Poppy Tree Frames for the fun prize! I’ll be in touch with the winners by Monday!




If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact Robyn (e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

Check in all week – great things are scheduled!
-Robyn & Todd

P.S. The Savvy Photographer is running a photo contest through May 15th, 2012. Categories include Baby, Child, Family, Seniors , Wedding, and Pets. The prizes are amazing, so visit the site to check them out – and enter!

We’re baaaaack! Did you miss us? We recently shared that it’s been a pretty dark spring around our house and April has been equally unkind with illness and ER trips. Thanks to everyone for your patience and for continually checking in!

We’re happy to report that not only are we posting again, but we also have a great vendor / guest post and giveaway by Poppy Tree Frames. And read ’til the end for a cool (FREE!) Pinterest app for Facebook!




Poppy Tree Frames sells custom, handmade picture frames. They offer 18 frame styles in 42 colors and 49 prints. And now the good people at Poppy Tree Frames are partnering with Paperie Boutique to offer our readers a $30 Poppy Tree Frames gift card!

To enter and win the $30 gift card all you have to do is go to the comments here and tell us your favorite frame style.

You can get an extra BONUS entry by following Poppy Tree Frames on Facebook – and then commenting here to tell us you’ve done so.

You can have one more BONUS entry by sharing this post on Paperie’s Facebook page with your Facebook readers. (This must be on a public Facebook page so we can verify it’s there – if we have to register to see your Facebook page, it is not public, and the entry will be voided.) Don’t forget to come back here and post the link to your shared post. That’s all there is to it!

Comment(s) must be posted here by 11:59 p.m. EDT on Tuesday, May 1st. You can enter up to THREE times total. Post that you have met the individual requirements in three separate comments here to have multiple chances to win!

You can enter / post up to three times total – one entry each for each option listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have THREE chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win! See official rules for more details.

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 48-72 hours of the winner-announcement to claim their prize.

Be sure to check out the Poppy Tree Frames website here and their Facebook page here! And thanks to Poppy Tree Frames for giving our readers such an amazing giveaway!




In case you haven’t heard, Woobox has an awesome FREE Pinterest app for your Facebook pages. It will show your Pinterest boards and pins as a tab on your Facebook page.

1. You can require users to like your Facebook page before
     viewing your Pinterest tab.
2. Show all of your boards and pins styled just like they are on
     Pinterest.
3. Users can view your boards and pins directly on your
     Facebook page or click to visit Pinterest to repin, like,
     comment, and follow your pins.
4. Show all your boards or just the pins from a specific board.
5. You get complete stats for page views, visits, and likes,
     segmented by fans and non-fans who view your tab.

You can see this in action on Sephora’s Pinterest tab. Visit Woobox to download the “Pinterest Tab for Facebook Pages” for free!




Don’t forget the Chic Critique Forum contest runs through April 30th — more details here. You can win a 3-month membership from Paperie!

Tune in next week — more goodies are on the way!
Have a great weekend -
Robyn & Todd

My recent aqua / aqua photo boxes from HB Packaging have caused quite the Internet stir. The company is actually considering offering that combo as an option now. Raise your hand if you’re interested in the comments!

HB Photo Packaging would also like to know, “Is there a color or packaging item you want for your business but can’t find?” If so, please post about it here in the comments – they are listening! If your branding is centered around colors like grey or orange that are impossible to find photo boxes to match, this is your chance to speak now or forever hold your peace.

HB does offer “print your own” packaging that you can design from scratch using blank templates—but these color suggestions on Paperie Boutique would be for their Standard, and Boutique, and Prestige packaging lines.

So dream it and post it! They’re waiting to hear from you…




And now the follow-up to yesterday’s guest post / photo teaser by Photoumbra Studios. Everyone loves the packaging posts here and this one will not disappoint!

Inspired by so many posts on the Paperie blog, I set out a few months ago to give my packaging, marketing, and price menus a good dose of consistency, simplicity, and of course some pretty! I didn’t venture far from what I had already been giving my clients, but I felt like I could vamp up my look and information a little better. I didn’t change my color scheme nor my logo, which I do think is important because as we all know, it is so crucial to be consistent and it was very important to me to incorporate my website and blog branding into my print and packaging.

Besides staying true to our current branding, it was also very important to me to be able to design tools that could help my clients make smarter and hopefully larger purchases by providing them with an easy to navigate price menu, a wall display design guide, and the ability to choose a portrait collection or build their own. As with any project, there are things I would do differently next time, but also things that I learned work great and I will continue to implement.

First lets start with the packaging. I’ve been using Kraft products to package with for some time, but what was new was some new little cards that I made up that I now include in every order. The cards include a blank “Thank You” card where I can hand write a message, a “Portrait Care Tips” card that is included with any enlargements, a “Spread the Love” card that talks about our referral program, and a “Copyright Info” card.

(If you are interested in purchasing the templates or a copy of our “Portrait Design Guide”) see the bottom of this post.

Our packaging includes:
• Boxes from Rice Studio Supply
• Stickers from WHCC (but I will soon be trying out
  Black River Imaging‘s die cut stickers)
• Bags, Tissue and Ribbons from Nashville Wraps
• Little stickers from MOO
• Thank You, Copyright Info, Referral Info, and Portrait
  Care Tip Cards printed by Overnight Prints

Next up is our “Portrait Boutique Catalog”. The version that I give to each of my clients is 5.5×11 folded press printed card with a 5x5x8.5 insert. The Catalog outlines each of our print and product lines with brief descriptions of each and standard size pricing. The insert features our “Portrait Collection” on one side (5 to choose from) and a “Build Your Own Collection” option on the other side. The BYOC has been very popular and I have found that most of my clients are enjoying the freedom of it.

Our Catalog and insert cards were printed by Overnight Prints.

Finally, is our “Portrait Design Guide”. This guide is given to select clients who are interested in investing in wall portraits. It includes a cover, an introduction to the guide, 14 inspiring designs for wall displays, a card for them to record measurements throughout their home where they would like to create a wall display, and a card where they can jot down any notes, or draw ideas. The cards corners are rounded an they are bound by a single hinged silver ring. Also included along with the guide is a 60″ measuring tape that we had custom branded for our studio with the tag line “Design Away – Photoumbra Studios“, they also receive a pen branded with our studio name and website. Each of these items fit into a nice 5×7 box decorated with our studio logo and a ribbon.

The “Portrait Design Guide” vendors are:
• Cards printed by Overnight Prints
• Wall Display Design purchased from Gradybug Designs
  but altered to reflect our studio colors and I also included
  some other design elements and text into these
• Tape Measures from American Bridal
• Pens from Ink Spot

If you are interested in receiving a digital or hard copy of our “Portrait Design Guide” we are offering them for sale for Paperie Boutique readers.

** Please note that I will not include the actual wall display templates in the sale of the digital copy because I purchased those from another vendor. However, I will include the cover pages I designed myself along with a digital copy of our Thank You, Copyright Info, Referral Info, and Portrait Care Tip Cards. You can order yours HERE. If you say you are a Paperie reader you will get $20 off the digital download price ’til July 4th – making it just $29 instead of $49.**

Huge thanks to Monica Burby and Photoumbra Studios. I learned of new vendors myself with this post, and have a lot of fun ideas swirling around in my head now! Don’t forget to stop by Monica’s website and blog to say “thank you”, too.

P.S. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule.

One of the most difficult things about launching a business or rebranding is deciding “what” looks like you. And defining your brand / logo also involves selecting the colors that will in turn make you stand out above all the rest. Be it classic, funky, timeless, modern, elegant, or shabby-chic — the colors you choose will be the exclamation point to finish the statement.

So what’s a photorapher to do?

A great site to check out is colorcombos.com. The site will allow you to view various color-combos together, or create your own. You can enter a color hex value and find related color-libraries. (For instance, this is the combo library for lemon yellow.) The site even has a color combo tester.

Another big help is the “color index: Over 1100 Color Combinations, CMYK and RGB Formulas, for Print and Web Media“. And the follow-up “color index 2: Over 1500 New Color Combinations for Print and Web Media – CMYK and RGB Formulas“. (Or you can buy both of these books combined in the “complete color index: Over 2600 Color Combinations“.)

From Amazon.com: “Each color palette includes a swatch, an example of the colors used in a design, and accurate CMYK and RGB formulas, making it easy for you to find appropriate colors and implement them immediately. The palettes in “color index” are divided into categories based on the moods they evoke, while the palettes in “color index 2” are based on color families. No matter your preferred method for searching, you’ll be able to easily reference hundreds of hues at a glance.”

I have The Designers “complete index” set myself (which includes the “color index“, the “idea index“, and the “layout index“). They’ve been invaluable to me during my years as a web designer, then photographer.

UPDATE: Don’t miss another great link / site review posted in the comments!

So what are you waiting for? You have all the links. Now go play!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).