joyeux juillet

One of the most popular features on the site is the combined guest post / packaging displays. With many retailers offering “Christmas in July” specials this week, the timing of this post could not be better! Jeanine McLeod of Cloud 9 Studios in Tampa Bay, Florida, is here to spread a little (pre) holiday cheer!

I look forward to our Christmas in July Open House every year. It gives us a chance to celebrate my favorite holiday twice! Each year in July we build miniature versions of our three Christmas sets and invite our clients to come choose which one(s) they would like to reserve in November. It is great for our clients because they can actually see what their different options are, and it is great for us because it solidifies our November calendar in July when clients pre-book and pay for their sessions. This is a great way to get some momentum in the middle of the Summer and to market to our clients for Christmas before anyone else does!

Since this is our 4th year doing the open house, I wanted to add a little something extra to the celebration. I wanted to create Swag Bags to give the first 25 people to book their Christmas Session. Our premiere limited set this year is “A Peppermint Forest”, so we went with a red/white theme for our bags. Many of the components of the Swag Bag came from different posts here at Paperie Boutique.

I used the free Holiday MOO Tag design … but changed it a bit to fit as a tag for our swag bag. (Purchase mini cards at Moo.com.)

The snowflakes came from Paper Source.

The bookmarks were printed at WHCC and have the 2nd half of the year calendar on them from the free calendar template post last week.

The wine glasses are full of cinnamon candy and we made red/white wine charms for the bottom. The wine glasses I ordered from threadartfl.com and the wine charms we made out of jewelry making materials purchased at Michaels.

The lip balm was custom ordered in a peppermint flavor to fit our theme from threadartfl.com. We ordered enough so that during Christmas we can keep them out on the front desk in a pretty bowl.

Extra items included were a Christmas ornament, tea light candles and a set of 3 blank note cards that preview a greeting card line we will be releasing this Fall.

I hope this helps to inspire you guys to put some “Paperie Boutique” ideas for good use in unique packaging for your next special event.

Thank you so much, Jeanine, for not only sharing your adorable packaging – but also how easy it is to put Paperie’s free product downloads to good use! Stop by the Cloud 9 Studios blog and tell her how much you appreciate it!

Have a great weekend!
-Robyn

P.S. Don’t forget the Photographer’s Wall Display Guide giveaway ends late tonight! Hurry up and enter to win!

gratitude. journal.

When word got out from a recent post, I can’t even begin to describe the response. My brain, and heart, are overflowing with joy and amazement. How do you truly say thank you for something like this? Or the forum posts full of concern? Or the vendor notes of support (like the one when Moo‘s Vice President alerted several colleagues on staff to make sure I was taken care of just because he could). Or surprise gifts in the mail. Or Tweet DMs to check in – one from Pixel2Canvas on vacation in the middle of the Grand Canyon. Or the dozens of e-mails we’ve received. Or a note from a photographer who had just lost her husband and the father of her 5 children, worried about MY FAMILY. (We are so ok by comparison.) Or the little surprises in our PayPal account just because. I mean, it’s more than the human mind can really wrap around.

You go through life trying to do good and just make it day to day. You stumble. Sometimes you stumble hard. Sometimes you even hurt people. You dust yourself off eventually, regroup, reprioritize, remember you’re not really all that (well maybe all that, but often minus the potato chips), and promise yourself that if you don’t learn from those past mistakes what’s the point of the future…so buckle down and get to it… That’s been my 2010. I’ve buckled down and got to it. I had another such gut-check / perspective experience on a CT-scan table just over a week ago to make me even more focused on what’s really important.

In my recent Rangefinder piece, I wrote about the photographer community and my close relationship with my vendors. While being interviewed about this website, the article opened and closed with the following:

I let ‘Fit to Print’ evolve into Paperie Boutique, a standalone blog, through which I’m paying it forward to those who helped me along the way…..What has this experience taught Robyn? “I’ve learned to never underestimate the generosity of people and their willingness to teach and share,” [Robyn] says. “Just when you think you couldn’t possibly be more proud of your professional community, something as simple as a ‘thank you’ or ‘I can help with that’ never ceases to amaze.”

I’m used to being on the organization and donation collection end of things. It’s been humbling to be on the receiving end to say the very least.

Then yesterday the latest ‘random act of kindness’ showed up on my door step.

It’s no secret that I love HB Photo Packaging, but this was just beyond unreal. This was a surprise just for me, just because. You can read more of the details over here at Flickr – please make sure to add to the comments and thank them on behalf of our professional community!

And shop their weekend sale—HB Packaging is having a 10% off summer sale!

And speaking of vendors, we have a winner in the recent Design Aglow contest! It’s Silvine Designs / Silvine Photography:

Congrats to Michelle and another huge round of THANKS to Design Aglow for being such big supporters of this site, and for donating such fantastic prizes! Thanks to everyone who participated as well, and have a great weekend!

EXTRA! EXTRA!

We’re back in limited capacity! Thanks so much to everyone for their well-wishes and support! To our new advertisers, welcome! We’ll do our best to get you added in the days ahead.

I’m happy to announce we have an awesome Design Aglow giveaway this week – their new Studio Newsletter Collection magazine-style marketing tool. Read on and see more!

Want to get in front of your target market and stay in touch with your best clients in the most beautiful way? Our quarterly newsletter collection is a must for the studio who wants to stay at the top of their market!

Pre-designed, pre-written, yet 100% adaptable, we offer up a bounty of fresh ideas for topics that easily market all aspects of your studio. Show off new products, your most current images, and inspire with fab session ideas while you keep in touch with clients and prospective clients.

Four quarterly issues used for marketing with a luxury feel, printed as quadfold and mailed to best clients or used in high-tech yet cost efficient way, online. We have included instructions to make sideways scrolling online newsletter to blow your clients away via the web.

This beautiful product includes:
• four sets (winter, spring, summer, fall) of professionally written and designed pages complete with patterned backgrounds, design elements, and space to insert your own images
• A full tutorial

PRODUCT DETAILS:
• Fully customizable, consisting of unflattened .PSD files to customize all colors, text, fonts, and images
• Each brochure contains 8 – 4 x 5.5 inch pages – easily print as an accordion at your favorite lab
• Includes product images, but not portraits
• Contains directions to make an amazing online pdf with Photoshop, Acrobat and Bridge, and a slideshow with Lightroom
• Compatible with Photoshop CS or newer, Windows and Mac

How do you win? It’s simple! Leave a comment here with a positive testimonial why you love Design Aglow.

Then go to Twitter or Facebook and post:

I love Design Aglow / @designaglow – visit Paperie Boutique / paperieboutique.com by @shutterblog to win a new Studio Newsletter Collection

One lucky reader will be picked at Random by random.org from the numbered comments. Contest ends at 11:45 p.m. EDT on Friday, June 25, 2010. Good luck!

UPDATE: The winner has now been announced here – check it out!

it’s a nice day for a white wedding

It’s been a great week at Paperie and I’m very excited to wrap things up on a high note with one of my favorite things — the packaging features. Not only is Gail Werner Photography‘s work and presentation absolutely stunning, there’s a double-bonus because I learned about a couple of new vendors myself! So grab a Coke and a smile, kick your feet up because it’s almost the weekend, and enjoy today’s guest post!

(P.S. Don’t forget there’s a contest going on — there’s just over 12 hours left to win a slot in the “503 Photography Workshops for Kids & Teens“!)

Like everyone else here on this site, I’m a big believer in the power of a positive brand experience. But it wasn’t until I felt comfortable with the brand I’d developed for myself late last year that I began to want to invest in marketing materials that reflected it.

When I started researching online to find resources on where to go for those materials, ooh boy, was I confused! Then a photographer I follow, Heather Garland, blogged about being featured here on Paperie Boutique and I couldn’t believe how awesome both Heather’s marketing products were – but also what a resource there was to be found here on this site!

First I wanted to make sure that when my clients opened their package from me they had a second, more beautiful package waiting for them inside.

I ordered these boxes from The Container Store, with each ranging in cost from $4-$10, depending on size. They are heavy and glossy white.

The ribbon is from from Hobby Lobby. The stickers are from Zazzle.

[Note from Robyn: Paperie has a free template for Zazzle stickers available for download here.]

One of my latest inspirations for my business is sharing my clients’ stories in a new and unique way that reflects my past as a journalist, so with each order, I’m including a copy of their story with their digital files / prints, etc. Here is the story of Michele and Eric. (Theirs is the story you can see pictured here in a frame — also bought at Hobby Lobby.) These frames are $4 each, and perfect for this little personalized touch to their package (I wrap everything up in black tissue paper before it goes in one of my Container Store boxes).

My thank you cards feature a quote I found online about giving thanks. Simple and, in a way, a reflection of me, because I am a quote NUT. My copyright releases were printed up on 5×7 cards from WHCC. My letterpress business cards were made by a letterpress / design company called The Mandate Press. At Mandate, if you are making black and white letterpress cards only, it’s $95 for 250 cards. They are gorgeous! My DVD cases come from DNL Photo and my DVDs (which I love because they have such a great polished look to them that’s so professional) were printed by Discmakers. I cannot say enough wonderful things about Discmakers‘ customer service. Every time I emailed them with a question, I had a response within hours. SUPER company to work with!

My Post-It notes are from 123Print and I LOVE them. Who doesn’t want personalized Post-Its for their business, right?

[Note from Robyn: Paperie has a free template for Post-It notes from VistaPrint available for download here.]

I made my initial client packets using folders and envelopes from Paper Presentation. On the outside of the white folders, I adhered a custom-designed branded sticker, printed by WHCC. This was more cost-effective for me than getting something custom made but still a nice personalized touch! The black mailing envelopes have my branded mailing sticker on them as well. These stickers were also printed by WHCC and custom designed by me. Inside each of the presentation packets, I include my pricing information, sheets with tip information (varies for portrait or wedding client) and a copy of the contract / model release. I wanted to keep these packets as print-outs for now as I’m at a point in my business where my prices will continue to change in the months to come and I didn’t want to invest in printed pricing booklets for that reason.

I hope you all were able to take away a few ideas for your own marketing from this post. Once I finally decided on what I needed and what companies I’d order from, it was a pretty quick process (a few hours) to get all the items you see here ordered and taken care of. So if I can do this, I promise you anyone can!

Thank you so much for sharing your beautiful packaging and resources Gail! Everything looks amazing! You can also catch Gail at her blog, on Facebook, and on Twitter.

You have until 11:59 p.m. EDT tonight Friday, April 30th to win a spot in the 503 Photography Workshops for kids and teens! Check out Wednesday’s post for more details!

ATTENTION VENDORS: We tuck business cards, coupon inserts, and promo pieces inside of our prize packages. If you are interested in having yours included, please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). Also contact me if you are interested in having your business packaging, marketing ideas, or photography-related products featured on Paperie Boutique.

ATTENTION PHOTOGRAPHERS: Show us your packaging! If the features here have helped you pull together your own look, please share with the class and pay it forward. Contact Robyn (e-mail link in the sidebar / robyn @ this domain) to be added to the posting schedule.

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain.