It’s yet another giveaway within a contest here at Paperie! Design Aglow is back with a gift card for one lucky Paperie reader, and their vendor / guest post features the new Style Guides by Design Aglow. Read ’til the end for more!




But first-up we have more entries in the 2011 Wrap Battle from Paperie Boutique and HB Photo Packaging—sponsored by Artsy Couture, Bad Sass Backdrops, CPQ Professional Imaging & Hardwood Frames! (Official rules are here, and a list of this year’s prizes is located here.)




Entry #8 is a happy color-mix by Flourishing Photography:

click each Wrap Battle entry photo for a larger pop-up version


“These are my main colors that I mix and match.“

Entry #9 by Blue Sugar Photography is sure to put you in the holiday spirit!

click each Wrap Battle entry photo for a larger pop-up version

“This is my 2011 Holiday Session packaging, it’s a spinoff of my everyday packaging with a splash of red and green thrown in! With each session, the client received a CD of all their images, an 8×10 canvas and 50 custom Christmas cards.”

Vendors used:
• White Kraft paper, ribbons, candy canes, bells & pine cones
  from Michael’s
• Custom printed CDs from Miller’s
• Logo sticker from WHCC
• Bag, Tissue papers and Snowflake from Target
• Bag tag from Moo

click each Wrap Battle entry photo for a larger pop-up version


“I don’t currently offer holiday wrapping, so here’s my “regular” stuff!“

click each Wrap Battle entry photo for a larger pop-up version

“I wanted my packaging to reflect how much I love my clients, and I wanted them to feel special when they get their order. So I wrap everything with a cute bow in coordinating colors and then I put it in a stamped canvas tote.

I like the idea that there is little waste and the tote can be reused. I also love little unexpected tokens of appreciation, so for the holidays I tie a small photo ornament with 1.5″x1.5″ print to the tote.”

Vendors used:
• Canvas tote bags – Hobby Lobby
• Photo boxes – HB Photo Packaging
• Custom rubber stamps (stamped logo on bag & boxes) -
  Simon’s Stamps
• Ribbon – Hobby Lobby
• Small photo ornament – Hobby Lobby

There are still more entries to post in my inbox – and more are sure to follow as holiday orders are packed up – so stay tuned!

For information on how to enter your own packaging photos, this entry will walk you through it!

Style Guides
by Design Aglow

What to Wear: for Families, Seniors, and Engagements

Straight from the hottest names in photography, Design Aglow‘s new style guide for shooting clients is the perfect way to keep fashion flubs at bay for your clients’ most important sessions and show off your photography in the most beautiful way possible…with style.

Present this gorgeous style guide to clients and expect picture-perfect wardrobes with less worry and time spent. Use as simple flat cards, a spiral bound mini guide, or online as a paperless pdf or email.

This savvy service shows clients you’re in-the-know with fashion, lending every client to a unique, full service boutique session. Bonus items include: a printable tip sheet for photographers from the top names in photography and a client dress for success guide.

Expand your studio catalog seamlessly with the Family, Engagement and Seniors Collections.

With tips from the hottest professional photographers including:
Jinky Art Studio
Jessica Claire Photography
Untamed Heart Photography
Holli True Photography
Amanda Holloway Photography
Crave Photography
Jessica Feely Photography
Spanki Mills Photography
Pastel Photography
Jean Smith Photography
Photography by Meg
Whitebox Photography

Introductory pricing is on today….SAVE $15 per Guide!

You can read more details at the Design Aglow Blog.




And now one lucky Paperie reader can win a $75 gift card Design Aglow!

View Paperie Boutique official rules for contests and giveaways here. Please note that Paperie Boutique events are open to U.S. residents age 18 and over only.

All you have to do is post in the comments here and let us know what your favorite Design Aglow product is! That’s all there is to it! The shop is all new…and amazing…you have to see it!

You can have an additional – optional – “bonus” entry if you “like” their Facebook fan page – just comment that you’ve done so, or that you’re already a fan.

Each entry requires its own separate comment here. (In simple terms: If you want TWO chances to win, you have to do the TWO separate things listed above, and then make two separate comments here telling us how you did them.)

Comment with where you’re from – or that you’ve liked Design Aglow on Facebook – in separate comments here to have multiple chances to win!

Comment(s) must be posted here by 11:59 p.m. EST on Thursday, December 22nd. You can enter up to TWO times total. Post that you have met the individual requirements in separate comments to have multiple chances to win!

You can enter / post up to two times total – one entry each for all of the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have TWO chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 48-72 hours of the winner-announcement to claim their prize.

Good luck to everyone who enters and thanks so much to Design Aglow for hosting so many great giveaways here at Paperie!




Don’t forget we’re also giving away a “Senior Portraits 101 Guide” ($250 value) right now as well – you can enter to win it here!

(HO)³ —
-Robyn & Todd

A few days ago we featured the new “Modular Holiday Card Sales Kit: Merry Modern Collection” by Design Aglow.

Now they’re back for another guest / vendor post to promote their new “Modular Holiday Card Sales Kit: Nostalgic Splendor Collection“.

Design Aglow presents a revolutionary way for your photography studio to sell holiday cards. We’ve designed the mix & match studio sales system to enable you to work smarter, not harder, save time, increase sales, and streamline your holiday workflow. This product is more than just vintage holiday card templates, it’s like having a stationery shop in your studio and comes complete with everything you will need to launch your holiday card line within minutes of download.

INCLUDES:
• A 10-page holiday card sales catalog. This catalog is a turnkey, professionally designed way to present your holiday card offerings to clients. The catalog easily walks clients through every step involved in designing the holiday card of their dreams. It includes a built-in order form on the last page on which your clients will note their design choices, keeping their information impeccably organized, and saving you lots of valuable time.

But, by far, the most unique feature of the catalog is that it includes professionally, studio-shot stock photos of finished holiday cards. This means you won’t have to worry about taking the time to photograph your holiday cards for the catalog – this step is already done for you. All that is required is that you add your studio logo, update the policies to reflect your own, and add your pricing on the last page.

• Three beautifully designed card modules (a cover, an inside design that includes 12 different greetings, and a back), consisting of six different designs each. These are in fully layered Photoshop PSD format and will allow you to design your clients’ cards with just the click of a mouse, all in under 15 minutes per card. Simply mix and match the front, inside and back (which are completely interchangeable) for virtually limitless combinations.

• A comprehensive 10 page tutorial that will easily explain everything you need to know about launching your holiday card line. It also includes ideas for presentation, selling, and publishing your catalog online.

Don’t forget we have a giveaway going on now for a Shoot Baby!™ beanbag!

Have a great weekend everyone!
-Robyn & Todd

Did you know there’s only 132 days left ’til Christmas? Design Aglow is to the rescue with a special offer in this new vendor / guest post!

Design Aglow presents a revolutionary way for your photography studio to sell holiday cards. With a mix & match studio sales system to enable you to work smarter, not harder, save time, increase sales, and streamline your holiday workflow, this product is more than just holiday card templates. It’s like having a stationery shop in your studio and comes complete with everything you will need to launch your holiday card line within minutes of download.

INCLUDES:
• A 10-page holiday card sales catalog. This catalog is a turnkey, professionally designed way to present your holiday card offerings to clients. The catalog easily walks clients through every step involved in designing the holiday card of their dreams. It includes a built-in order form on the last page on which your clients will note their design choices, keeping their information impeccably organized, and saving you lots of valuable time.

But, by far, the most unique feature of the catalog is that it includes professionally, studio-shot stock photos of finished holiday cards. This means you won’t have to worry about taking the time to photograph your holiday cards for the catalog – this step is already done for you. All that is required is that you add your studio logo, update the policies to reflect your own, and add your pricing on the last page.

• Three beautifully designed card modules (a cover, an inside design that includes 12 different greetings, and a back), consisting of six different designs each. These are in unflattened Photoshop PSD format and will allow you to design your clients’ cards with just the click of a mouse, all in under 15 minutes per card. Simply mix and match the front, inside and back (which are completely interchangeable) for virtually limitless combinations.

• A comprehensive 10 page tutorial that will easily explain everything you need to know about launching your holiday card line. It also includes ideas for presentation, selling, and publishing your catalog online.

I am completely in love with this – talk about impressive to clients and a time-saver all in one! If you sell birth announcements, you must check this out!




We have two winners to announce in our See Jane Work giveaway…and they are…Jamie Delight Photography and Jessica Hester Photography.

Congratulations to both winners and thanks again to all of our vendors and readers that made our birthday celebration such an amazing success!

-Robyn and Todd

The goodies just keep on coming — a gift pack from Collages.net, BrandSushi, and Handmade Paper Album Boxes by Leah Gibbons Photography.

Included in this prize pack is a $35 coffee table book credit from Collages.net, “The Portrait Workbook” by BrandSushi (worth $95), and a “Sample Pack” of album boxes by Handmade Paper Album Boxes. (Sample pack worth $70 includes four boxes: {1} size-8×8 in Natural, {1} size-10×10 in Natural, {1} size-8×8 in Charcoal, and {1} size-10×10 in Charcoal.)

So how do you win? It’s simple!

1. Go to your Facebook and Twitter accounts and post the following on either or both (then tell us where you did):
Win a @Collagesnet & @brandsushi & Handmade Paper Album Boxes gift pack @PaperieBoutique / PaperieBoutique.com – http://PaperieBirthday.com

2. Like Collages.net on Facebook.

3. Like BrandSushi on Facebook.

4. Comment here with your favorite Handmade Paper Album Boxes color.

Each entry requires its own separate comment here. (In simple terms: If you want FIVE chances to win, you have to do the five things listed above, and then make five separate comments here telling us how you did them.)

Comment that you have posted to your Twitter and/or Facebook account(s), with a link to where you did it – or that you’ve liked one or both vendors on Facebook – in separate comments here to have multiple chances to win!

ATTENTION: All links you post must direct to public-access accounts. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item. If we have to subscribe to your feed, a website, or forum – or request permission to see them – your entry will automatically be disqualified.

Comment(s) must be posted here by 11:59 p.m. EDT on Monday, July 25th. You can enter up to five times total. Post that you have met both requirements in separate comments to have multiple chances to win!

You can enter / post up to five times total – one entry each for both the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have five chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 48-72 hours of the winner-announcement to claim their prize.

Good luck!

Huge thanks to Collages.net, BrandSushi, and Handmade Paper Album Boxes for this awesome giveaway. Don’t forget that Collages.net, BrandSushi, and Handmade Paper Album Boxes all offered coupon codes for our Paperie birthday celebration. You can find those codes, and several others from our vendors, continually updated this week here!



It’s the weekend and I still have several more giveaways left!
We’ll keep going ’til all of them have winners – see ya’ soon!
-Robyn

P.S. Vendors, if you are interested in being a part of the birthday celebration, e-mail me at “robyn AT paperieboutique DOT com” ASAP!

BrandSushi is back today for another guest / vendor post and giveaway – up for grabs is a copy of their eBook “Total Package Pricing“.

How did you arrive at your current price list?

What’s your hourly rate (and how did you calculate it)?

Is your photography business turning a profit, or leading you down a path to the Poor House?

What message do you want your photography brand to convey, and what steps are you currently taking to maintain and build upon that message?

Are you 100% confident in your current pricing and package options?

If you’re having trouble answering these questions, it might be time to take a step back.

When I first started my photography business, I spent many long nights working out pricing, packages, brand and marketing strategies and budgeting for all sorts of things I hadn’t anticipated. I’m lucky enough to have a background in brand strategy, advertising and marketing, but many photographers (both new and established) don’t have that luxury, and find themselves overwhelmed with their pricing, collections, and marketing endeavors. We’re about to fix that!

Enter TOTAL PACKAGE PRICING, the pricing and collection building guide for wedding and portrait photographers who don’t want to go broke.

This three-part eBook series takes you through every facet of pricing your photography for profit, discovering — and utilizing — your CORRECT hourly rate, building a strong group of collections and packages that you’ll feel confident selling, and turning your business into a full-fledged brand. Here’s a run-down of what’s included:

BOOK 1 – Intro to Business and Brand Strategy : What’s in a brand? Learn how to position yourself and your products for top results. We’ll cover business structure (and why you can’t be everything to everybody); pricing and sales (learn not only WHAT to place in your collections for maximum profit, but HOW and WHY clients choose the way they do); perceived value and the inherent risks involved with discounting your way into the Poor House; and how to identify and utilize your brand’s “face and voice” to build a solid foundation on which to launch (or re-launch) a winning photography business and brand. Wherever possible, real-world examples are given and geared toward both Portrait and Wedding photographers, so everyone should be able to take something tangible out of the workbooks, regardless of their clientele!

BOOK 2 – Hourly Rates and Product Pricing : This volume will guide you toward the answer to that ever-elusive question: What are you worth? Learn the real way to calculate your hourly rate (I’ll give you a hint: it’s probably a LOT higher than you think it is!) and implement a price list that will set you up for success, and won’t leave you digging into your couch cushions when Tax season rolls around. You’ll also receive a set of Excel Spreadsheets that are already set up to do ALL THE HARD WORK (i.e. calculations) for you! But, if you don’t have Excel, never fear! All calculations are thoroughly explained in the workbook, and blank PDF templates are included so you can also do all the work by hand to get the same results! This workbook also comes with two sample price lists (one for wedding photography and one for portrait photography), as well as my personal product catalog and price list for comparison!

BOOK 3 – Building Profitable Collections : From deciding what to offer in your packages and collections to tallying their final prices and values, this workbook will leave you with a solid understanding of what goes into collections for maximum profit and confidence. You’ll also receive an Excel Collection Builder that calculates everything for you (as well as instructions on how to calculate everything by hand if you’d rather do it the old fashioned way!). We’ll cover scenarios for both wedding photographers (whose packages include service hours) and portrait photographers (whose collections are product-based).

And here is a basic list of the items included in this set:

(3) Excel Templates — each with multiple tabs (.xlsx format). These WILL also work in Apple’s Numbers, although some formatting might appear slightly different than in the screenshots. The Excel Templates were created in Excel 2010 and will work with recent versions of Excel on both Mac and PC. Compatibility with older versions of Excel or Numbers, or other spreadsheet programs is not verified.
(1) Instruction booklet to help you get started using the Excel Templates.
(3) PDF workbooks totaling over 50 pages of insider branding, business and pricing tips in clear, concise, and easy-to-understand terminology with real-world examples to get you thinking and keep you learning.
(1) Blank PDF line sheet with a quick pricing formula “cheat sheet” in case you’d rather do the calculations by hand.
(1) Sample Price Catalog from my own studio for reference.

Important Note: This workbook’s purpose is to give you a solid foundation and understanding of pricing and budgeting structures; it’s always a good idea to consult an accountant or tax professional to make sure you’re keeping everything in order! These workbooks do not provide financial advice — their purpose is to teach you tested pricing methods, and the psychology behind presenting those prices and packages in a way that will maximize profitability with your client sessions and orders.

And during this giveaway, all Paperie readers will receive 20% off at BrandSushi with the code PAPERIE20!

How do you win the eBook “Total Package Pricing“?

1. Tweet the following on Twitter (and tell us where you did it):
Win the “Total Package Pricing” eBook from BrandSushi.com / @brandsushi over at @paperieboutique / PaperieBoutique.com – http://is.gd/YsVq50

2. Post the following to Facebook (and tell us where you did it):
Win the “Total Package Pricing” eBook from BrandSushi.com over at PaperieBoutique.com – http://is.gd/YsVq50

3. Like brandsushi on Facebook: facebook.com/brandsushi

4. Follow @brandsushi on Twitter: twitter.com/brandsushi

Each entry requires its own separate comment. (In simple terms: If you want FOUR chances to win, you have to do all four things listed above, and then make four separate comments here telling us how you did them.)

Comment(s) must be posted here by 11:59 p.m. EDT on Sunday, June 12th. You can enter up to four times total. Post that you have met all four requirements in separate comments to have multiple chances to win!

You can enter / post up to four times total – one entry each for the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have four chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24-72 hours of contest’s end to claim their prize.

Good luck!

Thanks to BrandSushi for another awesome giveaway!

The digital edition of the January 2011 Professional Photographer Magazine is now online for digital subscribers.

For this month’s article, I reviewed business catalog products by Design Aglow, FrancyPants Designs, TAoPaN, Sassy Designs, Inc., and The Designer Concept.

Click the magazine page above for a larger version. You can find the article on page 98 and page 100 of the print-version when it hits mailboxes. And you can also download the digital edition now if you’re a PPA member or digital subscriber.

My recent aqua / aqua photo boxes from HB Packaging have caused quite the Internet stir. The company is actually considering offering that combo as an option now. Raise your hand if you’re interested in the comments!

HB Photo Packaging would also like to know, “Is there a color or packaging item you want for your business but can’t find?” If so, please post about it here in the comments – they are listening! If your branding is centered around colors like grey or orange that are impossible to find photo boxes to match, this is your chance to speak now or forever hold your peace.

HB does offer “print your own” packaging that you can design from scratch using blank templates—but these color suggestions on Paperie Boutique would be for their Standard, and Boutique, and Prestige packaging lines.

So dream it and post it! They’re waiting to hear from you…




And now the follow-up to yesterday’s guest post / photo teaser by Photoumbra Studios. Everyone loves the packaging posts here and this one will not disappoint!

Inspired by so many posts on the Paperie blog, I set out a few months ago to give my packaging, marketing, and price menus a good dose of consistency, simplicity, and of course some pretty! I didn’t venture far from what I had already been giving my clients, but I felt like I could vamp up my look and information a little better. I didn’t change my color scheme nor my logo, which I do think is important because as we all know, it is so crucial to be consistent and it was very important to me to incorporate my website and blog branding into my print and packaging.

Besides staying true to our current branding, it was also very important to me to be able to design tools that could help my clients make smarter and hopefully larger purchases by providing them with an easy to navigate price menu, a wall display design guide, and the ability to choose a portrait collection or build their own. As with any project, there are things I would do differently next time, but also things that I learned work great and I will continue to implement.

First lets start with the packaging. I’ve been using Kraft products to package with for some time, but what was new was some new little cards that I made up that I now include in every order. The cards include a blank “Thank You” card where I can hand write a message, a “Portrait Care Tips” card that is included with any enlargements, a “Spread the Love” card that talks about our referral program, and a “Copyright Info” card.

(If you are interested in purchasing the templates or a copy of our “Portrait Design Guide”) see the bottom of this post.

Our packaging includes:
• Boxes from Rice Studio Supply
• Stickers from WHCC (but I will soon be trying out
  Black River Imaging‘s die cut stickers)
• Bags, Tissue and Ribbons from Nashville Wraps
• Little stickers from MOO
• Thank You, Copyright Info, Referral Info, and Portrait
  Care Tip Cards printed by Overnight Prints

Next up is our “Portrait Boutique Catalog”. The version that I give to each of my clients is 5.5×11 folded press printed card with a 5x5x8.5 insert. The Catalog outlines each of our print and product lines with brief descriptions of each and standard size pricing. The insert features our “Portrait Collection” on one side (5 to choose from) and a “Build Your Own Collection” option on the other side. The BYOC has been very popular and I have found that most of my clients are enjoying the freedom of it.

Our Catalog and insert cards were printed by Overnight Prints.

Finally, is our “Portrait Design Guide”. This guide is given to select clients who are interested in investing in wall portraits. It includes a cover, an introduction to the guide, 14 inspiring designs for wall displays, a card for them to record measurements throughout their home where they would like to create a wall display, and a card where they can jot down any notes, or draw ideas. The cards corners are rounded an they are bound by a single hinged silver ring. Also included along with the guide is a 60″ measuring tape that we had custom branded for our studio with the tag line “Design Away – Photoumbra Studios“, they also receive a pen branded with our studio name and website. Each of these items fit into a nice 5×7 box decorated with our studio logo and a ribbon.

The “Portrait Design Guide” vendors are:
• Cards printed by Overnight Prints
• Wall Display Design purchased from Gradybug Designs
  but altered to reflect our studio colors and I also included
  some other design elements and text into these
• Tape Measures from American Bridal
• Pens from Ink Spot

If you are interested in receiving a digital or hard copy of our “Portrait Design Guide” we are offering them for sale for Paperie Boutique readers.

** Please note that I will not include the actual wall display templates in the sale of the digital copy because I purchased those from another vendor. However, I will include the cover pages I designed myself along with a digital copy of our Thank You, Copyright Info, Referral Info, and Portrait Care Tip Cards. You can order yours HERE. If you say you are a Paperie reader you will get $20 off the digital download price ’til July 4th – making it just $29 instead of $49.**

Huge thanks to Monica Burby and Photoumbra Studios. I learned of new vendors myself with this post, and have a lot of fun ideas swirling around in my head now! Don’t forget to stop by Monica’s website and blog to say “thank you”, too.

P.S. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule.

It’s been a great week at Paperie and I’m very excited to wrap things up on a high note with one of my favorite things — the packaging features. Not only is Gail Werner Photography‘s work and presentation absolutely stunning, there’s a double-bonus because I learned about a couple of new vendors myself! So grab a Coke and a smile, kick your feet up because it’s almost the weekend, and enjoy today’s guest post!

(P.S. Don’t forget there’s a contest going on — there’s just over 12 hours left to win a slot in the “503 Photography Workshops for Kids & Teens“!)

Like everyone else here on this site, I’m a big believer in the power of a positive brand experience. But it wasn’t until I felt comfortable with the brand I’d developed for myself late last year that I began to want to invest in marketing materials that reflected it.

When I started researching online to find resources on where to go for those materials, ooh boy, was I confused! Then a photographer I follow, Heather Garland, blogged about being featured here on Paperie Boutique and I couldn’t believe how awesome both Heather’s marketing products were – but also what a resource there was to be found here on this site!

First I wanted to make sure that when my clients opened their package from me they had a second, more beautiful package waiting for them inside.

I ordered these boxes from The Container Store, with each ranging in cost from $4-$10, depending on size. They are heavy and glossy white.

The ribbon is from from Hobby Lobby. The stickers are from Zazzle.

[Note from Robyn: Paperie has a free template for Zazzle stickers available for download here.]

One of my latest inspirations for my business is sharing my clients’ stories in a new and unique way that reflects my past as a journalist, so with each order, I’m including a copy of their story with their digital files / prints, etc. Here is the story of Michele and Eric. (Theirs is the story you can see pictured here in a frame — also bought at Hobby Lobby.) These frames are $4 each, and perfect for this little personalized touch to their package (I wrap everything up in black tissue paper before it goes in one of my Container Store boxes).

My thank you cards feature a quote I found online about giving thanks. Simple and, in a way, a reflection of me, because I am a quote NUT. My copyright releases were printed up on 5×7 cards from WHCC. My letterpress business cards were made by a letterpress / design company called The Mandate Press. At Mandate, if you are making black and white letterpress cards only, it’s $95 for 250 cards. They are gorgeous! My DVD cases come from DNL Photo and my DVDs (which I love because they have such a great polished look to them that’s so professional) were printed by Discmakers. I cannot say enough wonderful things about Discmakers‘ customer service. Every time I emailed them with a question, I had a response within hours. SUPER company to work with!

My Post-It notes are from 123Print and I LOVE them. Who doesn’t want personalized Post-Its for their business, right?

[Note from Robyn: Paperie has a free template for Post-It notes from VistaPrint available for download here.]

I made my initial client packets using folders and envelopes from Paper Presentation. On the outside of the white folders, I adhered a custom-designed branded sticker, printed by WHCC. This was more cost-effective for me than getting something custom made but still a nice personalized touch! The black mailing envelopes have my branded mailing sticker on them as well. These stickers were also printed by WHCC and custom designed by me. Inside each of the presentation packets, I include my pricing information, sheets with tip information (varies for portrait or wedding client) and a copy of the contract / model release. I wanted to keep these packets as print-outs for now as I’m at a point in my business where my prices will continue to change in the months to come and I didn’t want to invest in printed pricing booklets for that reason.

I hope you all were able to take away a few ideas for your own marketing from this post. Once I finally decided on what I needed and what companies I’d order from, it was a pretty quick process (a few hours) to get all the items you see here ordered and taken care of. So if I can do this, I promise you anyone can!

Thank you so much for sharing your beautiful packaging and resources Gail! Everything looks amazing! You can also catch Gail at her blog, on Facebook, and on Twitter.

You have until 11:59 p.m. EDT tonight Friday, April 30th to win a spot in the 503 Photography Workshops for kids and teens! Check out Wednesday’s post for more details!

ATTENTION VENDORS: We tuck business cards, coupon inserts, and promo pieces inside of our prize packages. If you are interested in having yours included, please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). Also contact me if you are interested in having your business packaging, marketing ideas, or photography-related products featured on Paperie Boutique.

ATTENTION PHOTOGRAPHERS: Show us your packaging! If the features here have helped you pull together your own look, please share with the class and pay it forward. Contact Robyn (e-mail link in the sidebar / robyn @ this domain) to be added to the posting schedule.

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain.

Normally I don’t post on the weekends because I’m shooting, but this past week has been anything but normal. And since I finally have a weekend off and a mountain of stuff to catch up on post-flu, today is a Paperie Mashup of photos, guest posts, and fabulous prizes. (Make sure you read ’til the end for the chance to win a little summin’-summin’!)

After 2½ months of non-stop, back-to-back shooting (including 6 babies born 4-6 weeks ahead of schedule), I finally have a few weekends free thanks to the early births to try and catch up on life (and work, and more work, and even more work) again. I’m surprised some of my clients haven’t started chasing me through town with pitchforks and torches. But before I could unclutter my to-do list, I had to get some sense of order back in my office. And I finally got the 33-year old portrait of me and my mom restored and up on the wall, so for the first time, the room looks as complete as I always envisioned it in my mind.

You can see more of my office / wrapping station over at Flickr in the post and in the comments.

This portrait of me and my mom (including the frame) hung above the wrapping station in my grandmother’s (maternity / infant / toddler / child) clothing store from the 70s to the late 80s. Now it has been restored and hangs above mine.

My red and Tiffany suitcases are no longer sold, but try Land of Nod for ones very similar.

A quick peek at my closet storage system. I also have 1-car of our 3-car garage. Will work for props!

And if you didn’t get quite enough office pics from me, here’s one more from Heather of Stylized Portraiture in Athens, GA.

“In our studio we have a sliding door with about 2-inches of wall clearance. It hides the door when we’re gone or during appointments and slides open when we’re open to the public. We needed a wall to show various print sizes and decided to put it behind that door. With only 2 inches of clearance, we couldn’t use frames. Originally, we were going to use vinyl stickers that looked like frames, but the least expensive place that we found ended up costing almost $300 for all of them – an amount we just weren’t prepared to spend. So, we bought designer thumbtacks at Hobby Lobby and used those instead! They’re paper over wood, but designer pushpins come in all kinds of materials, even glass! Just check on Etsy or your local stores.”

Recently Paperie had a Design Aglow “Studio Look Book” giveaway sponsored by one of our readers Tosha Francis of The Captured Life Photography in Washington D.C.

Tosha just finished her own “Wedding Look Book” (featured last week on the Design Aglow blog) and welcome packet (using vendors and resources seen here). It all turned out PERFECT – check it out!

Congrats Tosha and thanks for sharing – your clients are going to be blown away!

I didn’t forget my promise of “fabulous prizes” – here’s the latest giveaway – the “Breakfast at Tiffany’s” packaging collection courtesy of Paperie Boutique & HB Photo Packaging.

The “Breakfast at Tiffany’s” packaging collection includes:

• two 5×7½”-deep Wedding White / Paragon Brown photo boxes from
  HB Photo Packaging (a photo box look styled by Paperie – Wedding
  White box tops which are a gorgeous pearl-white and pale silver
  stripe pattern, and Paragon Brown box bases) — each box has a
  brown Tissue Fold and brown Stretch Ribbon Loop included
• two 8×10½”-deep Wedding White / Paragon Brown photo boxes
  from HB Photo Packaging — each box has a brown Tissue Fold
  and brown Stretch Ribbon Loop included
• two 6×4×2½”-deep Wedding White / Paragon Brown 250 Proof
  boxes from HB Photo Packaging
• four 3×4″ Clean Edge Card “Style H” Tags in Aqua from
  Envelopperinc.com
• two mini-frame + brad photo-charm packaging embellishments
  (as seen on my own packaging here)
• two rolls of “Aqua Essentials” (88146 & 88148) Elements 3/8″
  ribbon by American Crafts
• four aqua, white and brown thank you cards with white envelopes
• four 1.5″ round sticker seals in Pool from Paper Source
• one HB Photo Packaging “Professional Photography Presentation
  Packaging” guide (shown here)

Want it? Go to your blog, Facebook account, Flickr account, or Twitter account and post the following:

I want Breakfast at Tiffany’s packaging set by HB Photo Packaging / h-bphoto.com & @shutterblog ‘s Paperie Boutique / paperieboutique.com

Post the URL(s) to your link(s) in the comments for THIS ENTRY. Comment(s) must be posted here by 11:59 p.m. EDT on Tuesday, April 20th.

Please note: The link you post must direct to a public account. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item.

You can enter up to four times total – one entry each per public, non-private blog URL / Facebook / Flickr / Twitter account.

You have four chances to win but only one chance PER LINK – please do not post the same link multiple times – duplicate links will be removed. And post your 1-4 separate links in separate comments to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24 hours of contest’s end to claim their prize. Good luck everyone!

And check back often this week – more great posts are already on the schedule!

UPDATE: The winner Rachel Allison has been announced! Thank you to everyone who participated!

ATTENTION VENDORS: We tuck business cards, coupon inserts, and promo pieces inside of our prize packages. If you are interested in having yours included, please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). Also contact me if you are interested in having your business packaging, marketing ideas, or photography-related products featured on Paperie Boutique.

ATTENTION PHOTOGRAPHERS: Show us your packaging! If the features here have helped you pull together your own look, please share with the class and pay it forward. Contact Robyn (e-mail link in the sidebar / robyn @ this domain) to be added to the posting schedule.

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain.

Our household is currently being slammed to the mat with a nasty tummy-bug, so this will be short and sweet.

Short – did you see the {France Photography} “Couture Kit Collections” featured yesterday?

Today, because Kelli is so awesome, you can win a {Power of Presentation} Couture Kit – sweet!

{The Power of Presentation} Couture Kit templates include:

1} Couture Catalogue (6 ~ 8.5×11 pages + printing & binding instructions)
2} Thank You card (folded 4×5.5)
3} Couture Conversation Cards for a client gift (30 ~ 4×5 jpegs)

Start with our chic “Couture Catalogue”! (Printing & binding vendors and instructions included.) Next, add a personal touch by giving custom “Thank You” cards. Finish it off with a surprise gift for your clients with our “Couture Conversation Cards”.

All files (except the Conversation Cards) are fully-layered PSDs and customizable for your boutique business.

How do you win? Go to your blog, Facebook account, Flickr account, or Twitter account and post the following:

Win a {Power of Presentation} Couture Kit by {France Photography} / @kellifrance at Paperie Boutique / paperieboutique.com by @shutterblog

Post the URL(s) to your link(s) in the comments for THIS ENTRY. Comment(s) must be posted here by 11:59 p.m. EDT on Thursday, April 15th.

Please note: The link you post must direct to a public account. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item.

You can enter up to four times total – one entry each per public, non-private blog URL / Facebook / Flickr / Twitter account.

You have four chances to win but only one chance PER LINK – please do not post the same link multiple times – duplicate links will be removed. And post your 1-4 separate links in separate comments to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24 hours of contest’s end to claim their prize. Good luck everyone!

And don’t forget that Paperie Boutique readers all get a $10 off coupon for the {France Photography} “Couture Kit Collections”. The code francypants will expire at midnight on Thursday April 15th.

UPDATE the winner Heather Byrd of Infinity Images has been announced.

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. Check the sidebars – several advertisers joined us recently!

Paperie recently featured a guest post by {France Photography} with a teaser for more to come… And now, here it is!

Introducing the “Couture Kit Collections – templates for the boutique business”.

A Couture Kit is a collection of templates created for boutique business photographers. They were created for my own boutique photography business and now other boutique photographers can benefit from them as well. Browse the chic line of Couture Kits to add an element of sophistication and professionalism to your own boutique business.

{The Power of Presentation} Couture Kit templates include:

1} Couture Catalogue (6 ~ 8.5×11 pages + printing & binding instructions)
2} Thank You card (folded 4×5.5)
3} Couture Conversation Cards for a client gift (30 ~ 4×5 jpegs)

Presentation is EVERYTHING! Wow your clients from the beginning to the end with our Power of Presentation Couture Kit! Start with our chic “Couture Catalogue” that is so professional & pretty that your clients will never know that you printed it from home! (Printing & binding vendors and instructions included.) Next, add a personal touch by giving custom “Thank You” cards. Finish it off with a surprise gift for your clients with our “Couture Conversation Cards”. All files (except the Conversation Cards) are fully-layered PSDs and customizable for your boutique business.

I have spent years trying to find the perfect “Welcome Packet” to send to my clients. I wanted something that looked upscale, but I didn’t want to have to print it in bulk knowing that any product or pricing changes would be difficult and expensive. Thus, the “Couture Catalogue” was born! The “Couture Catalogue” is the perfect solution for photographers since it can be printed at home, yet still appears very fancy. Not only can you print and bind it to create a beautiful pricing and product menu but you can also make it into a PDF as another format to communicate with your clients. Catalogue contains 6 pages of gorgeous graphic elements with enough space for portrait collections, wall galleries, product images and text. (Wording is not included.)

The best part about the Couture Catalogue is that you can print it from home but it still looks very high end. You can also create a PDF for clients from it, too – and it includes a place for text, portrait collections, wall galleries, etc.

Check out the “Couture Conversation Cards” that are included in the {Power of Presentation} Couture Kit!

The {Boutique Business Bundle} includes:

1. {Power of Presentation} Couture Kit ~ style of your choice
2. {VIP Client} Couture Kit
3. {Ordering Session} Couture Kit

Wow your clients with all of our Couture Kit templates. Leave a lasting impression with our “Power of Presentation” Couture Kit. Retain and reward returning clients with our “VIP Client” Couture Kit. And rock at sales with the “Ordering Session” Couture Kit.

I’ll be offering all Paperie Boutique readers a $10 off coupon. The code francypants will expire at midnight on Thursday April 15th.

Merci beaucoup!
~Kelli France, francypantsacademy.com & francephotography.com

Thank you so much Kelli! These are amazing (and the “Couture Conversation Cards” are too cute for words)!

And in case you missed Friday’s entry by theartofpregnancyandnewborn.com – scroll down the page! There’s a great (FREE!) download for maternity and newborn photographers.

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. Check the sidebars – several advertisers joined us recently!

Make sure you read ’til the end because there is another AMAZING (yes, AMAZING) give-away!

But since I’m a firm believer in “dessert first, main course later…” here’s another great packaging feature. Today’s guest post is by Carrie Small of Carrie Small Photography in Fayetteville, NC. You might remember that Carrie was featured here last August. She recently updated her packaging and it’s visual proof that lightning can strike the same place twice!

Appointment Reminder – sent out to clients after they send in their deposit to hold a session. The template came from Pink Ink Studios and is printed at my print shop as a folded bookmark.

Avery Notebook – holds my signed model releases, frames examples, and receipts. Purchased from avery.com [Note from Robyn: for more information about, and photos of, the Avery organizers see this previous Paperie entry]

“Flair for your Fridge” – used to seal the ribbons on my presentation boxes for my clients, I purchased them from somethingbluestudios.com. They are really magnets.

Copyright and Print Release – printed front and back press printed 5×7 card from my print shop. I add one to each presentation box. I purchased the template/wording from thepolishedphotographer.com.

High Resolution CD/Case – CDs are printed from CPQ, enclosed in a trifold 5×5 card from my print shop. The template/wording was purchased from thepolishedphotographer.com and includes copyright info, a signed print release, and printing recommendations. The CD hub was purchased at shop4tech.com.

Low Resolution CD/Case – I print the label for these CDs myself, and they are included free of purchased files. They are added to the presentation box with the clients images. Included is a the copyright information and terms of use for the photos. The CD hub was purchased at shop4tech.com.

Client Info Packet – includes a 5×5 Trifold Contract, Model Release and Price List (printed as a sell sheet from MpixPro) and 2 business cards, enclosed in a presentation envelope purchased from Paper Source.

Referral Packet – added to each client order. Includes a 5×5 flat press printed card containing my referral information. I print wallets of each order with my website information and referall information on the back of the wallets, and include them tied in a ribbon to the referral packet. They are then enclosed in a petal envelope from paper-source.com and sealed with custom stickers from Moo.com (not pictured).

Presentation Boxes – I purchase my boxes from Rice Studio Supply and enclose all prints in clear bags from clearbags.com. The box is then wrapped with a ribbon matching my branding and sealed with a flair for your fridge magnet from somethingbluestudios.com.

Calendar – printed from CPQ, I use this as my calendar for scheduling.

Thank You Card – this is a 5×5 print that I print after editing a favorite photo from the session – I try to do this the day after the session. It includes a thank you to the client as well as information on viewing the gallery when it is ready. I mail this in a 5×5 envelope from paper-source.com.

Thank you so much for coming back to share a follow-up, Carrie! Your work, and your packaging, are nothing short of perfection. You can catch Carrie to say thanks at her blog here.

Still with me? Good! Because here’s the amazing give-away coming up for one lucky reader!

Recently I was contacted by a regular reader, Tosha Francis, of The Captured Life Photography. This site has been a tremendous help to Tosha and her business and she wanted to “pay it forward”. So she is donating the “Studio Look Book – Basic” from Design Aglow ($175.00 value). I already have the download information. All you have to do is win it!

“Professionally written and graphically designed, our fully customizable template is divided into categories to help sell all your fabulous studio offerings, from everything from albums to wall galleries, specialty items, high resolution negatives and more. Our 30 page, 8×12 catalog template makes selling every single product your studio offers an easy and beautiful experience…simply insert your own product photo into our layouts.”

So exactly how do you win? That might be helpful information, no? Go to your blog, Facebook account, Flickr account, or Twitter account and post the following:

Win the @designaglow / designaglow.com Studio Look Book – visit Paperie Boutique / paperieboutique.com by @shutterblog to find out how!

Please note: The link you post must direct to a public account. I cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item.

You can enter up to four times total – one entry each per public, non-private blog URL / Facebook / Flickr / Twitter account. Post the URL to your link(s) in the comments for THIS ENTRY. Comment(s) must be posted here by 11:59 p.m. EDT on Friday, March 26th.

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24 hours of contest’s end to claim their prize. Good luck everyone!

Don’t forget to tell Tosha “thank you” over at her blog, too! I ♥ my readers!

UPDATE: We have a winner! It’s Belinda Olsen Photography!

Congratulations Belinda and thanks to everyone who entered. More giveaways are in the works (including this current one by Photoflashdrive.com that runs through Sunday evening) – so check back!

And just a little FYI, you might want to make sure you check back in Friday. That’s all I’m sayin’ for now!

Last but not least… If you noticed things were a little wonky here earlier in the week, my amazing host (Hosting Matters) has been taking great care of us. They put Paperie over in its own space away from my other business and personal sites to make it even bigger / better / faster. I’ve been with Hosting Matters since 2001 and I can’t imagine being anywhere else. If you need a web host, check them out! You can get quite a deal if you say you’re from Paperie Boutique!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

I promised y’all something big today – and here it is! Today’s guest post is by Color Inc. Digital Pro Lab.

Make sure you read all the way to the end because there’s a very special prize and an amazing offer exclusive to Paperie Boutique viewers!

Color Inc. is a full service digital lab that is founded on helping other photographers experience the same success as we have through education, networking, and marketing. Our commitment to you is to provide you with the best digital product at the best possible price.

We are excited to offer one Paperie reader a free 16×20 gallery wrap canvas!

Photographer Lori Reedy had this to say about Color Inc. gallery wraps: “…Gallery wrapped canvas art is the top selling product in my studio, so it just made sense to show more of what my clients love. After all, you sell what you show and canvas is perfect for that tactile high end presentation.”

Our Gallery Wrapped Canvases are a high-quality, finished product that will come ready to hang the moment it is unwrapped. Preserve your memories in style with the Gallery Wrap!

Each Canvas is hand wrapped around a 1½” frame with the finest attention to detail. Each piece is properly finished with a wire hanger, bumpers, and you can choose to leave the back open or cover it with Tyvek® backing. In addition, your canvas will be coated with Hahnemuhle protective spray which protects your work from harmful UV rays and other atmospheric contaminants.

Our wrapped canvases are available in the “Gallery Wrapped Canvas” catalog in our ROES software. To order first read these instructions, then go into ROES and click the “Sizes” button, then the “Gallery Wrapped Canvas” option as seen at left. Canvases are arranged by size within that catalog.

So now you’re ready to win that 16×20 gallery wrap canvas, right?

Go to your blog, Facebook account, Flickr account, or Twitter account and post the following:

Wrap it up! Win a gallery wrap canvas from Paperie Boutique & @colorinc / colorincprolab.com – visit paperieboutique.com for details!

Please note: The link you post must direct to a public account. I cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this promotion.

You can enter up to four times total – one entry per public, non-private blog URL / Facebook / Flickr / Twitter account. Post the URL to your link(s) in the comments for THIS ENTRY. Because so many people are traveling to WPPI this weekend, I am extending the contest through Monday morning this time. Comment(s) must be posted here by 11:59 a.m. EST on Monday, March 8th.

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be put in touch with Color Inc. within 24 hours of contest’s end to claim their prize.

As if that wasn’t awesome enough, Color Inc. is also offering all Paperie readers 25 FREE 4×6 prints! Use the code PB25.

Thank you so much Color Inc.! You’re definitely kicking everyone’s weekend off on a great note!

And just in case you missed yesterday’s entry, keep scrolling because you have to check out the The Boutique Product Catalog!

Here’s just one more example of how they can be customized:

It’s a product I can’t wait to use, and I think you’ll feel the same! So go peek…

Have a great weekend everyone!
-Robyn

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

I was lucky enough to get a demo version of The Boutique Product Catalog recently. To say I was “blown away” would be an understatement. In fact, I tore into the box like a little kid at Christmas. And then I made my poor husband sit there and “oooh” and “ahhh” right along with me until he showed enough enthusiasm for me to let him off the hook and return to my regularly scheduled swooning in private.

I have been looking for a solution like this – not only in look, but in price – forever. This delivers and then some! The concept is fantastic. The design is beautiful. The quality is exceptional. And because they’re customizable and the wording is available, well that’s really just the icing, now isn’t it?

It is with much excitement that I introduce Andrea Halsey of “The Designer Concept” for today’s guest post…

If you have ever looked into creating a unique catalog to hand to your clients at (or before) your session, you may have had some of the same troubles I did when seeking out this perfect marketing piece. After a lot of research, both local and around the digital marketplace of the world wide web, I finally found a solution that was perfect for the Boutique Experience, and light on the pocket!

I wanted a piece that served the following purposes:
- Boutique Look and Feel
- Something unique you can’t just get anywhere
- Something small enough for clients to keep in their pocketbooks (and show off to friends and family)
- Something concise and image-oriented
- A piece that matched my branding and set me apart from other local photographers

Is it so much for a girl to ask?!

Well, I did find some solutions that I loved, but just couldn’t swallow the price tags. I started to find myself looking into custom pieces that had minimum quantities in the thousands just to reduce the price to $3 or $4 a piece. Or, if I wanted to spend $10 a piece, I could get just 250 (insert googley eyes). When I looked into smaller booklet-style pieces, I just wasn’t happy with the look and feel. I wanted my pieces to have that wow-factor that represented the caliber of my boutique work, and the products I offer.

After some prototype mockups, I found a solution that would only cost me around $1/catalog and met all of my expectations. I kid you not! And the minimum quantity was right where I needed it to be, at just one hundred pieces. Having used the pieces myself, I know how valuable they are and can confirm that you will love handing them to clients, leaving them with other businesses, and handing them out to prospective clients… and they will love them too!

The deal only gets sweater. One of the issues I share with many other photographers, is the need to update or change pieces in my product catalog over time. Imagine spending $2,500 on your product catalogs just to realize a vendor has increased their prices or discontinued production. What if you have a new product line you want to add? Even though your original investment for your catalogs may have been around $100, the way our pieces are put together, you can update an entire section for just around $15 or $20. And when I say update, I mean update ALL of your booklets.

The team at my studio has put together a template for The Designer Concept that will give you a Master Cover template to custom match to your branding, as well as layout guides and instructions for creating your own booklet for just $1/piece. You can also purchase our Premium Template and have my personal catalog shipped to your door! This will give you a first-hand look at how I have created my own catalog, the products I offer my clients, and the images and wording that I use.

Paperie Exclusive Alert!

I have developed an exclusive Paperie Master Cover Template ONLY available for Paperie Boutique readers. After purchasing your template, simply email me your PayPal transaction ID and mention Paperie Boutique, and you will get in on this exclusive cover template. (If you have already purchased the Boutique Product Catalog, you can still email me for the exclusive cover!)

Last but not least, I can’t help but give a little something more in the form of a limited time discount!

For *one week only* you can get a $25 or $35 discount only for Paperie Boutique readers and friends.

For the Premium Template, get $35 off instantly by using this code:
PaperieExclusivePremium

For the standard template, get $25 off instantly by using this code:
PaperieExclusiveStandard

OFFER ENDS THURSDAY, MARCH 11TH

Thanks to all for reading, much love!
~Andrea

Thank you so much for the product, and the special Paperie exclusive plus discount, Andrea! I cannot wait to get mine together and share the photos here!

In just minutes the My Funky Camera contest will come to a close. But stay tuned! There’s another HUGE give-away coming on Friday. Yes, I said HUGE. So don’t forget to check back in!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).