Tag Archives: catalog

Nov201220

59

button I wanna publish ‘zines

We’re excited to have GO{4}PRO Photos back for another fantastic GIVEAWAY and guest / vendor post! They’re here to debut their new Product Guide Look Book – Paperie readers get a $50 discount, and one lucky Paperie viewer will walk away with a Product Guide Look Book of their very own!

Product Guide Look Book

The Pricing Product Guide
THE PRICING PRODUCT GUIDE is designed to solve two problems that photographers face. The first being that we want to inspire our clients to do something amazing with what we’ve created for them. What we don’t want to see, is them framing an 8×10 and calling it “huge”.

The second struggle that I know many photographer’s face is getting consistent good sales. You have bills to pay and your time is valuable. When one sale rings up at $100.00 and the next rings up at $1,000.00, It’s pretty hard to plan a monthly budget.

Your personal Pricing Product Guide can be shared with clients as an online magazine or a PDF. So you can share a digital version with clients through your email correspondence.

In addition to sharing it as e-magazine, it can also be shared as a book! So when you get into that ordering appointment, you actually hand over this beautiful BOOK for your clients to peruse, and it happens to be identical to what they saw in your online version!

Product Guide Look Book
go4pro product book example
go4pro product book example
go4pro product book example
go4pro product book example
go4pro product book example
go4pro product book example

INCLUDED:
   ○ All product photography
   ○ Wall art examples (showcasing canvases, frames & large prints)
   ○ Thirty pages, each can be customized for your brand / pricing
   ○ Fully layered PSD files with simple clipping masks
   ○ Instructions for creating your PDF
   ○ Instructions for preparing Pricing Product Guide as e-magazine
   ○ FAQ for ordering in book, magazine & digital magazine
   ○ Instructions for all fonts used
   ○ Information for all of the vendors showcased
   ○ Grey masks indicate clipping masks to drop your images

PRODUCT COMPATIBILITY:
This product has been designed and developed for professional photographers. A basic understanding of Photoshop clipping masks is expected. Compatible with all version of Photoshop CS.


Product Guide Look Book

Through Tuesday, November 27th all Paperie readers can get $50 off the Product Guide Look Book with the code PAPERIE50.

And scroll below for details on how one lucky Paperie reader can win it all!


div line

Do you remember our cute FREE client-gift onesies and baby tees template from Christmas 2011? We’ve updated the graphic for use again in 2012!

Buttons and Bows Photography t shirt baby newborn infant Orlando Florida

You can go to last year’s entry for the updated 2012 files. You have the option of downloading the .psd file and adding in your logo first to print on your own, or printing the onesie or tee design without your logo directly from Zazzle.com.

Paperie Boutique custom design Zazzle Christmas shirt

Just visit this entry for more details on how to download, edit, and order!


div line

Paperie Boutique Packaging Giftwrap Battle 2012

Last night the vendor e-mail blasts were sent out regarding the 2012 Wrap Battle. The newsletter describes how to become a Wrap Battle sponsor and / or donate a prize or discount code for our readers. If you would like to receive a copy of this e-mail, please let us know!

We are also offering deep discounts for new advertisers just before the Wrap Battle kicks off! This year’s contest is going to be epic – as will the opportunity to reach your target market. We averaged roughly 8 million initial page hits per month between November 2011 and January 2012, and over 737,000 unique visitors during the same timeframe. Last year our grand prize winner walked away with over $2000 in prizes, and over $4500 in total prizes were awarded!

The 2012 Wrap Battle comes hot on the heels of our third birthday celebration where over $16,000 in prizes was awarded in just one week!

Contact Todd if you are interested in a custom advertising plan, a Paperie sponsorship, a Wrap Battle sponsorship, or a prize donation. Or you can choose from one of our standard advertising plans and pay instantly:


PayPal Expired
click here to order now


Once payment has been made, write todd @ this domain and include a copy of your receipt and attach an image for the ad-size purchased.


div line

Win an ONA Brixton Camera Messenger Bag (color smoke) valued at $269!
ona brixton camera messenger bag giveaway

div line

Black River Imaging is offering a special giveaway for Paperie readers. The Grand Prize Winner will receive a $250.00 Black River Imaging gift code! The two runner-ups will each receive a $100.00 Black River Imaging gift code!

Black River Imaging giveaway
div line

You can also win a $100.00 gift card to Prairie Sweet Boutique – just click here!

Prairie Sweet Boutique 100 gift card

div line
Paperie Boutique free Moo downloads Christmas

Visit this post for FREE MOO postcard, minicard, sticker, gift & address labels!


div line

Product Guide Look Book
Want to win the Product Guide Look Book from GO{4}PRO Photos? Here’s how!

All you have to do is post in the comments here and tell us what your favorite GO{4}PRO Photos product is! That’s it!

You can have an additional – optional – “bonus” entry if you “like” the Go4Pro Photos Facebook fan page – just comment here that you’ve done so, or that you’re already a fan.

And another additional – optional – “bonus” entry if you follow @go4prophotos on Twitter – just comment here that you’ve followed or already follow them.

Each entry requires its own separate comment here. (In simple terms: If you want THREE chances to win, you have to do the THREE separate things listed above, and then make three separate comments here telling us how you did them.)

Comment with your favorite GO{4}PRO Photos product here – or that you’ve liked Go4Pro Photos on Facebook – or that you’ve followed @go4prophotos on Twitter – in separate comments here to have multiple chances to win!

Comment(s) must be posted here by 11:59 p.m. EDT on Monday, November 26th. You can enter up to THREE times total. Post that you have met the individual requirements in three separate comments here to have multiple chances to win!

You can enter / post up to three times total – one entry each for all of the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have THREE chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win! See official rules for more details. Please note that Paperie Boutique hosted events are open to U.S. residents age 18 and over only.

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 48-72 hours of the winner-announcement to claim their prize.

Good luck to everyone who enters, and thanks to GO{4}PRO Photos for this amazing giveaway!


div line

And here’s one more holiday gift wrapping photo from Pinterest to inspire you! Pinterest user “Our Bower” has a great “wrapping ideaspinboard!

Christmas wrapping gift

The original photo is by Charrisa Pomrehn for the Los Angeles Times.

Don’t forget when you’re wrapping up client orders and holiday packages to take photos for the 2012 Wrap Battle!

Gobble, gobble!
-Robyn & Todd



tag you're it:

Aug201227

25

button you have to play to win

We’re back again with a great vendor / guest post and giveaway! Read on for a chance to win a enter to win a $125 shopping spree to Photographer Cafe.

photographer cafe

Photographer Cafe is pleased to announce many fresh, practical, beautiful templates that have landed in their shop this summer. Find marketing tools that will help your studio grow, holiday cards and products that will present your images beautifully, and templates that will streamline your workflow and assist you in creating a professional, top notch experience for your clients.

Photographer Cafe giveaway

Now through September 29, 2012, followers of Paperie Boutique will receive a special $20 off a purchase of $50 or more using the code paperie20

Plus, enter to win a $125 shopping spree to the Photographer Cafe shop by sharing your favorite Photographer Cafe template in the comments here. (See Official Rules for more details.) Contest ends at 11:59 p.m. EDT on Thursday, August 30th, 2012. Winner will be chosen using Random.org.

Visit the Photographer Cafe shop today to stock up on templates that will polish your studio’s image and save you incredible time and stress!


div line

Last but not least, don’t forget MOO.com and Paperie Boutique are giving out 100 FREE MOO.com MiniCards!

To take advantage of this offer, click here. FREE MiniCard offer is open to new MOO.com customers only. Offer expires August 31, 2012. One pack per person. Excludes S&H.


div line

More cool stuff on tap for this week – same Bat time, same Bat channel!
-Robyn & Todd



tag you're it:

Aug201227

0

button only 119 shopping days ’til…..

We’re back again with a great vendor / guest post featuring the FREE Holiday Card Collection Catalog from Design Aglow!

design aglow logo

Your FREE studio holiday card catalog is here! Introducing Design Aglow‘s (Completely FREE) Holiday Card Collection Catalog. They have created this truly dynamic instructional sales tool to help you sell holiday cards to every single client, with ease and great style. This easy-to-use catalog displays ALL of Design Aglow’s stunning holiday card collections.

Best of all, it’s absolutely 100% FREE for you to download and use immediately!

free holiday card catalog Design Aglow
free holiday card catalog Design Aglow
free holiday card catalog Design Aglow

With fully layered Photoshop and InDesign files, you can choose to edit the product listing to include your own designs, or use our handy direct link to an unbranded online version for clients to peruse the catalog as is.

Use it to discover your client’s favorite designs before purchasing them so you’re guaranteed success both in satisfying your client’s needs and in profiting from your offerings.

Click here to see it in the shop and download your copy to get you started on a successful holiday season!

And in case you missed it on our Facebook page last week, look who was featured on the Design Aglow Blog last week! (Hint: It was Buttons & Bows!)

Design Aglow hand drawn frames blog feature Buttons and Bows Photography Atlanta Georgia

div line

And don’t forget MOO.com and Paperie Boutique are giving out 100 FREE MOO.com MiniCards!

To take advantage of this offer, click here. FREE MiniCard offer is open to new MOO.com customers only. Offer expires August 31, 2012. One pack per person. Excludes S&H.


div line

Stay turned for more fun giveaways and promotions this week!
-Robyn & Todd



tag you're it:

Dec201119

47

button in style

design aglow logo
It’s yet another giveaway within a contest here at Paperie! Design Aglow is back with a gift card for one lucky Paperie reader, and their vendor / guest post features the new Style Guides by Design Aglow. Read ’til the end for more!


div line

But first-up we have more entries in the 2011 Wrap Battle from Paperie Boutique and HB Photo Packaging—sponsored by Artsy Couture, Bad Sass Backdrops, CPQ Professional Imaging & Hardwood Frames! (Official rules are here, and a list of this year’s prizes is located here.)


div line

Entry #8 is a happy color-mix by Flourishing Photography:

flourishing photography
click each Wrap Battle entry photo for a larger pop-up version


These are my main colors that I mix and match.

flourishing photography

flourishing photography
div line

Entry #9 by Blue Sugar Photography is sure to put you in the holiday spirit!

Blue Sugar Photography
click each Wrap Battle entry photo for a larger pop-up version

This is my 2011 Holiday Session packaging, it’s a spinoff of my everyday packaging with a splash of red and green thrown in! With each session, the client received a CD of all their images, an 8×10 canvas and 50 custom Christmas cards.

Vendors used:
• White Kraft paper, ribbons, candy canes, bells & pine cones
  from Michael’s
• Custom printed CDs from Miller’s
• Logo sticker from WHCC
• Bag, Tissue papers and Snowflake from Target
• Bag tag from Moo


Blue Sugar Photography

div line

Entry #10 is lime sherbet dessert from Just Molly Photography:
Just Molly Photography
click each Wrap Battle entry photo for a larger pop-up version


I don’t currently offer holiday wrapping, so here’s my “regular” stuff!

Just Molly Photography
Just Molly Photography
div line
Entry #11 is from PhotoBella Photography – I love seeing all the different packaging with aqua boxes this year!
PhotoBella Photography
click each Wrap Battle entry photo for a larger pop-up version

I wanted my packaging to reflect how much I love my clients, and I wanted them to feel special when they get their order. So I wrap everything with a cute bow in coordinating colors and then I put it in a stamped canvas tote.

I like the idea that there is little waste and the tote can be reused. I also love little unexpected tokens of appreciation, so for the holidays I tie a small photo ornament with 1.5″x1.5″ print to the tote.

Vendors used:
• Canvas tote bags – Hobby Lobby
• Photo boxes – HB Photo Packaging
• Custom rubber stamps (stamped logo on bag & boxes) -
  Simon’s Stamps
• Ribbon – Hobby Lobby
• Small photo ornament – Hobby Lobby


PhotoBella Photography

Photo Bella Photography
div line

Thanks so much to this latest round of 2011 Wrap Battle entries – they are all amazing!

There are still more entries to post in my inbox – and more are sure to follow as holiday orders are packed up – so stay tuned!

For information on how to enter your own packaging photos, this entry will walk you through it!


div line
DA Style Guide

Style Guides
by Design Aglow

What to Wear: for Families, Seniors, and Engagements

Straight from the hottest names in photography, Design Aglow‘s new style guide for shooting clients is the perfect way to keep fashion flubs at bay for your clients’ most important sessions and show off your photography in the most beautiful way possible…with style.

DA Style Guide

DA Style Guide

Present this gorgeous style guide to clients and expect picture-perfect wardrobes with less worry and time spent. Use as simple flat cards, a spiral bound mini guide, or online as a paperless pdf or email.

This savvy service shows clients you’re in-the-know with fashion, lending every client to a unique, full service boutique session. Bonus items include: a printable tip sheet for photographers from the top names in photography and a client dress for success guide.

DA Style Guide

DA Style Guide

Expand your studio catalog seamlessly with the Family, Engagement and Seniors Collections.

With tips from the hottest professional photographers including:
Jinky Art Studio
Jessica Claire Photography
Untamed Heart Photography
Holli True Photography
Amanda Holloway Photography
Crave Photography
Jessica Feely Photography
Spanki Mills Photography
Pastel Photography
Jean Smith Photography
Photography by Meg
Whitebox Photography

Introductory pricing is on today….SAVE $15 per Guide!

You can read more details at the Design Aglow Blog.


div line

And now one lucky Paperie reader can win a $75 gift card Design Aglow!

View Paperie Boutique official rules for contests and giveaways here. Please note that Paperie Boutique events are open to U.S. residents age 18 and over only.

All you have to do is post in the comments here and let us know what your favorite Design Aglow product is! That’s all there is to it! The shop is all new…and amazing…you have to see it!

You can have an additional – optional – “bonus” entry if you “like” their Facebook fan page – just comment that you’ve done so, or that you’re already a fan.

Each entry requires its own separate comment here. (In simple terms: If you want TWO chances to win, you have to do the TWO separate things listed above, and then make two separate comments here telling us how you did them.)

Comment with where you’re from – or that you’ve liked Design Aglow on Facebook – in separate comments here to have multiple chances to win!

Comment(s) must be posted here by 11:59 p.m. EST on Thursday, December 22nd. You can enter up to TWO times total. Post that you have met the individual requirements in separate comments to have multiple chances to win!

You can enter / post up to two times total – one entry each for all of the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have TWO chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 48-72 hours of the winner-announcement to claim their prize.

Good luck to everyone who enters and thanks so much to Design Aglow for hosting so many great giveaways here at Paperie!


div line

Don’t forget we’re also giving away a “Senior Portraits 101 Guide” ($250 value) right now as well – you can enter to win it here!

(HO)³
-Robyn & Todd



tag you're it:

Aug201126

0

button guess who’s back – back again

A few days ago we featured the new “Modular Holiday Card Sales Kit: Merry Modern Collection” by Design Aglow.

Now they’re back for another guest / vendor post to promote their new “Modular Holiday Card Sales Kit: Nostalgic Splendor Collection“.

design aglow logo

Design Aglow presents a revolutionary way for your photography studio to sell holiday cards. We’ve designed the mix & match studio sales system to enable you to work smarter, not harder, save time, increase sales, and streamline your holiday workflow. This product is more than just vintage holiday card templates, it’s like having a stationery shop in your studio and comes complete with everything you will need to launch your holiday card line within minutes of download.

photoshop holiday cards nostalgic splendor design aglow
photoshop holiday cards nostalgic splendor design aglow
photoshop holiday cards nostalgic splendor design aglow
photoshop holiday cards nostalgic splendor design aglow
photoshop holiday cards nostalgic splendor design aglow

INCLUDES:
• A 10-page holiday card sales catalog. This catalog is a turnkey, professionally designed way to present your holiday card offerings to clients. The catalog easily walks clients through every step involved in designing the holiday card of their dreams. It includes a built-in order form on the last page on which your clients will note their design choices, keeping their information impeccably organized, and saving you lots of valuable time.

But, by far, the most unique feature of the catalog is that it includes professionally, studio-shot stock photos of finished holiday cards. This means you won’t have to worry about taking the time to photograph your holiday cards for the catalog – this step is already done for you. All that is required is that you add your studio logo, update the policies to reflect your own, and add your pricing on the last page.

• Three beautifully designed card modules (a cover, an inside design that includes 12 different greetings, and a back), consisting of six different designs each. These are in fully layered Photoshop PSD format and will allow you to design your clients’ cards with just the click of a mouse, all in under 15 minutes per card. Simply mix and match the front, inside and back (which are completely interchangeable) for virtually limitless combinations.

• A comprehensive 10 page tutorial that will easily explain everything you need to know about launching your holiday card line. It also includes ideas for presentation, selling, and publishing your catalog online.


Click here to check them out in the shop with introductory pricing! (Save $20!)


div line

And here’s a teaser of what’s coming up next week – you won’t want to miss it!

Ashley McCormick Brand
div line

Don’t forget we have a giveaway going on now for a Shoot Baby!™ beanbag!

Shoot Baby giveaway

Have a great weekend everyone!
-Robyn & Todd



tag you're it:

Aug201115

1

button you’ve been carded

Did you know there’s only 132 days left ’til Christmas? Design Aglow is to the rescue with a special offer in this new vendor / guest post!

design aglow logo

Design Aglow presents a revolutionary way for your photography studio to sell holiday cards. With a mix & match studio sales system to enable you to work smarter, not harder, save time, increase sales, and streamline your holiday workflow, this product is more than just holiday card templates. It’s like having a stationery shop in your studio and comes complete with everything you will need to launch your holiday card line within minutes of download.

Design Aglow Holiday
Design Aglow Holiday
Design Aglow Holiday
Design Aglow Holiday
Design Aglow Holiday

INCLUDES:
• A 10-page holiday card sales catalog. This catalog is a turnkey, professionally designed way to present your holiday card offerings to clients. The catalog easily walks clients through every step involved in designing the holiday card of their dreams. It includes a built-in order form on the last page on which your clients will note their design choices, keeping their information impeccably organized, and saving you lots of valuable time.

But, by far, the most unique feature of the catalog is that it includes professionally, studio-shot stock photos of finished holiday cards. This means you won’t have to worry about taking the time to photograph your holiday cards for the catalog – this step is already done for you. All that is required is that you add your studio logo, update the policies to reflect your own, and add your pricing on the last page.

• Three beautifully designed card modules (a cover, an inside design that includes 12 different greetings, and a back), consisting of six different designs each. These are in unflattened Photoshop PSD format and will allow you to design your clients’ cards with just the click of a mouse, all in under 15 minutes per card. Simply mix and match the front, inside and back (which are completely interchangeable) for virtually limitless combinations.

• A comprehensive 10 page tutorial that will easily explain everything you need to know about launching your holiday card line. It also includes ideas for presentation, selling, and publishing your catalog online.


Click here to check it out in the Design Aglow shop with introductory pricing!


div line

And a heads-up from Robyn… I recently started using Design Aglow’s “Essential Birth Announcement Worksheet“:

Essential Birth Announcement Worksheet

I am completely in love with this – talk about impressive to clients and a time-saver all in one! If you sell birth announcements, you must check this out!


div line

We have two winners to announce in our See Jane Work giveaway…and they are…Jamie Delight Photography and Jessica Hester Photography.

See Jane Work gift card winners

Congratulations to both winners and thanks again to all of our vendors and readers that made our birthday celebration such an amazing success!

-Robyn and Todd



tag you're it:

Jul201123

98

button deux années – giveaway 23

Happy 2nd birthday to Paperie Boutique!
Visit PaperieBirthday.com for all events!

paperie 2nd birthday

The goodies just keep on coming — a gift pack from Collages.net, BrandSushi, and Handmade Paper Album Boxes by Leah Gibbons Photography.

Collages dot Net gift card Paperie Boutique

Collages dot Net coffee table book giveaway Paperie Boutique

Collages dot Net coffee table book giveaway Paperie Boutique

portrait workbook brandsushi giveaway Paperie Boutique

Handmade boxes giveaway Paperie Boutique

Included in this prize pack is a $35 coffee table book credit from Collages.net, “The Portrait Workbook” by BrandSushi (worth $95), and a “Sample Pack” of album boxes by Handmade Paper Album Boxes. (Sample pack worth $70 includes four boxes: {1} size-8×8 in Natural, {1} size-10×10 in Natural, {1} size-8×8 in Charcoal, and {1} size-10×10 in Charcoal.)

So how do you win? It’s simple!

1. Go to your Facebook and Twitter accounts and post the following on either or both (then tell us where you did):
Win a @Collagesnet & @brandsushi & Handmade Paper Album Boxes gift pack @PaperieBoutique / PaperieBoutique.com – http://PaperieBirthday.com

2. Like Collages.net on Facebook.

3. Like BrandSushi on Facebook.

4. Comment here with your favorite Handmade Paper Album Boxes color.

Each entry requires its own separate comment here. (In simple terms: If you want FIVE chances to win, you have to do the five things listed above, and then make five separate comments here telling us how you did them.)

Comment that you have posted to your Twitter and/or Facebook account(s), with a link to where you did it – or that you’ve liked one or both vendors on Facebook – in separate comments here to have multiple chances to win!

ATTENTION: All links you post must direct to public-access accounts. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item. If we have to subscribe to your feed, a website, or forum – or request permission to see them – your entry will automatically be disqualified.

Comment(s) must be posted here by 11:59 p.m. EDT on Monday, July 25th. You can enter up to five times total. Post that you have met both requirements in separate comments to have multiple chances to win!

You can enter / post up to five times total – one entry each for both the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have five chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 48-72 hours of the winner-announcement to claim their prize.

Good luck!

Huge thanks to Collages.net, BrandSushi, and Handmade Paper Album Boxes for this awesome giveaway. Don’t forget that Collages.net, BrandSushi, and Handmade Paper Album Boxes all offered coupon codes for our Paperie birthday celebration. You can find those codes, and several others from our vendors, continually updated this week here!

div line

It’s the weekend and I still have several more giveaways left!
We’ll keep going ’til all of them have winners – see ya’ soon!
-Robyn

P.S. Vendors, if you are interested in being a part of the birthday celebration, e-mail me at “robyn AT paperieboutique DOT com” ASAP!



tag you're it:

Jun201108

78

button the total package

BrandSushi is back today for another guest / vendor post and giveaway – up for grabs is a copy of their eBook “Total Package Pricing“.

brand sushi

How did you arrive at your current price list?

What’s your hourly rate (and how did you calculate it)?

Is your photography business turning a profit, or leading you down a path to the Poor House?

What message do you want your photography brand to convey, and what steps are you currently taking to maintain and build upon that message?

Are you 100% confident in your current pricing and package options?

If you’re having trouble answering these questions, it might be time to take a step back.

brand sushi

When I first started my photography business, I spent many long nights working out pricing, packages, brand and marketing strategies and budgeting for all sorts of things I hadn’t anticipated. I’m lucky enough to have a background in brand strategy, advertising and marketing, but many photographers (both new and established) don’t have that luxury, and find themselves overwhelmed with their pricing, collections, and marketing endeavors. We’re about to fix that!

Enter TOTAL PACKAGE PRICING, the pricing and collection building guide for wedding and portrait photographers who don’t want to go broke.

This three-part eBook series takes you through every facet of pricing your photography for profit, discovering — and utilizing — your CORRECT hourly rate, building a strong group of collections and packages that you’ll feel confident selling, and turning your business into a full-fledged brand. Here’s a run-down of what’s included:

brand sushi

BOOK 1 – Intro to Business and Brand Strategy : What’s in a brand? Learn how to position yourself and your products for top results. We’ll cover business structure (and why you can’t be everything to everybody); pricing and sales (learn not only WHAT to place in your collections for maximum profit, but HOW and WHY clients choose the way they do); perceived value and the inherent risks involved with discounting your way into the Poor House; and how to identify and utilize your brand’s “face and voice” to build a solid foundation on which to launch (or re-launch) a winning photography business and brand. Wherever possible, real-world examples are given and geared toward both Portrait and Wedding photographers, so everyone should be able to take something tangible out of the workbooks, regardless of their clientele!

BOOK 2 – Hourly Rates and Product Pricing : This volume will guide you toward the answer to that ever-elusive question: What are you worth? Learn the real way to calculate your hourly rate (I’ll give you a hint: it’s probably a LOT higher than you think it is!) and implement a price list that will set you up for success, and won’t leave you digging into your couch cushions when Tax season rolls around. You’ll also receive a set of Excel Spreadsheets that are already set up to do ALL THE HARD WORK (i.e. calculations) for you! But, if you don’t have Excel, never fear! All calculations are thoroughly explained in the workbook, and blank PDF templates are included so you can also do all the work by hand to get the same results! This workbook also comes with two sample price lists (one for wedding photography and one for portrait photography), as well as my personal product catalog and price list for comparison!

BOOK 3 – Building Profitable Collections : From deciding what to offer in your packages and collections to tallying their final prices and values, this workbook will leave you with a solid understanding of what goes into collections for maximum profit and confidence. You’ll also receive an Excel Collection Builder that calculates everything for you (as well as instructions on how to calculate everything by hand if you’d rather do it the old fashioned way!). We’ll cover scenarios for both wedding photographers (whose packages include service hours) and portrait photographers (whose collections are product-based).

brand sushi

And here is a basic list of the items included in this set:

(3) Excel Templates — each with multiple tabs (.xlsx format). These WILL also work in Apple’s Numbers, although some formatting might appear slightly different than in the screenshots. The Excel Templates were created in Excel 2010 and will work with recent versions of Excel on both Mac and PC. Compatibility with older versions of Excel or Numbers, or other spreadsheet programs is not verified.
(1) Instruction booklet to help you get started using the Excel Templates.
(3) PDF workbooks totaling over 50 pages of insider branding, business and pricing tips in clear, concise, and easy-to-understand terminology with real-world examples to get you thinking and keep you learning.
(1) Blank PDF line sheet with a quick pricing formula “cheat sheet” in case you’d rather do the calculations by hand.
(1) Sample Price Catalog from my own studio for reference.

Important Note: This workbook’s purpose is to give you a solid foundation and understanding of pricing and budgeting structures; it’s always a good idea to consult an accountant or tax professional to make sure you’re keeping everything in order! These workbooks do not provide financial advice — their purpose is to teach you tested pricing methods, and the psychology behind presenting those prices and packages in a way that will maximize profitability with your client sessions and orders.

And during this giveaway, all Paperie readers will receive 20% off at BrandSushi with the code PAPERIE20!

How do you win the eBook “Total Package Pricing“?

1. Tweet the following on Twitter (and tell us where you did it):
Win the “Total Package Pricing” eBook from BrandSushi.com / @brandsushi over at @paperieboutique / PaperieBoutique.com – http://is.gd/YsVq50

2. Post the following to Facebook (and tell us where you did it):
Win the “Total Package Pricing” eBook from BrandSushi.com over at PaperieBoutique.com – http://is.gd/YsVq50

3. Like brandsushi on Facebook: facebook.com/brandsushi

4. Follow @brandsushi on Twitter: twitter.com/brandsushi

Each entry requires its own separate comment. (In simple terms: If you want FOUR chances to win, you have to do all four things listed above, and then make four separate comments here telling us how you did them.)

Comment(s) must be posted here by 11:59 p.m. EDT on Sunday, June 12th. You can enter up to four times total. Post that you have met all four requirements in separate comments to have multiple chances to win!

You can enter / post up to four times total – one entry each for the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have four chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24-72 hours of contest’s end to claim their prize.

Good luck!

Thanks to BrandSushi for another awesome giveaway!



tag you're it:

Jan201102

1

button booking it.

The digital edition of the January 2011 Professional Photographer Magazine is now online for digital subscribers.

Professional Photographer Magazine January 2011 cover

For this month’s article, I reviewed business catalog products by Design Aglow, FrancyPants Designs, TAoPaN, Sassy Designs, Inc., and The Designer Concept.

Professional Photographer Magazine January 2011 issue

Click the magazine page above for a larger version. You can find the article on page 98 and page 100 of the print-version when it hits mailboxes. And you can also download the digital edition now if you’re a PPA member or digital subscriber.



tag you're it:

Jun201029

55

button pick a color – any color!

My recent aqua / aqua photo boxes from HB Packaging have caused quite the Internet stir. The company is actually considering offering that combo as an option now. Raise your hand if you’re interested in the comments!

HB Photo Packaging

HB Photo Packaging would also like to know, “Is there a color or packaging item you want for your business but can’t find?” If so, please post about it here in the comments – they are listening! If your branding is centered around colors like grey or orange that are impossible to find photo boxes to match, this is your chance to speak now or forever hold your peace.

HB does offer “print your own” packaging that you can design from scratch using blank templates—but these color suggestions on Paperie Boutique would be for their Standard, and Boutique, and Prestige packaging lines.

So dream it and post it! They’re waiting to hear from you…


div line

And now the follow-up to yesterday’s guest post / photo teaser by Photoumbra Studios. Everyone loves the packaging posts here and this one will not disappoint!

Photoumbra Studios

Inspired by so many posts on the Paperie blog, I set out a few months ago to give my packaging, marketing, and price menus a good dose of consistency, simplicity, and of course some pretty! I didn’t venture far from what I had already been giving my clients, but I felt like I could vamp up my look and information a little better. I didn’t change my color scheme nor my logo, which I do think is important because as we all know, it is so crucial to be consistent and it was very important to me to incorporate my website and blog branding into my print and packaging.

Besides staying true to our current branding, it was also very important to me to be able to design tools that could help my clients make smarter and hopefully larger purchases by providing them with an easy to navigate price menu, a wall display design guide, and the ability to choose a portrait collection or build their own. As with any project, there are things I would do differently next time, but also things that I learned work great and I will continue to implement.

Photoumbra Studios

First lets start with the packaging. I’ve been using Kraft products to package with for some time, but what was new was some new little cards that I made up that I now include in every order. The cards include a blank “Thank You” card where I can hand write a message, a “Portrait Care Tips” card that is included with any enlargements, a “Spread the Love” card that talks about our referral program, and a “Copyright Info” card.

(If you are interested in purchasing the templates or a copy of our “Portrait Design Guide”) see the bottom of this post.

Photoumbra Studios

Our packaging includes:
• Boxes from Rice Studio Supply
• Stickers from WHCC (but I will soon be trying out
  Black River Imaging‘s die cut stickers)
• Bags, Tissue and Ribbons from Nashville Wraps
• Little stickers from MOO
• Thank You, Copyright Info, Referral Info, and Portrait
  Care Tip Cards printed by Overnight Prints

Photoumbra Studios

Next up is our “Portrait Boutique Catalog”. The version that I give to each of my clients is 5.5×11 folded press printed card with a 5x5x8.5 insert. The Catalog outlines each of our print and product lines with brief descriptions of each and standard size pricing. The insert features our “Portrait Collection” on one side (5 to choose from) and a “Build Your Own Collection” option on the other side. The BYOC has been very popular and I have found that most of my clients are enjoying the freedom of it.

Photoumbra Studios

Our Catalog and insert cards were printed by Overnight Prints.

Finally, is our “Portrait Design Guide”. This guide is given to select clients who are interested in investing in wall portraits. It includes a cover, an introduction to the guide, 14 inspiring designs for wall displays, a card for them to record measurements throughout their home where they would like to create a wall display, and a card where they can jot down any notes, or draw ideas. The cards corners are rounded an they are bound by a single hinged silver ring. Also included along with the guide is a 60″ measuring tape that we had custom branded for our studio with the tag line “Design Away – Photoumbra Studios“, they also receive a pen branded with our studio name and website. Each of these items fit into a nice 5×7 box decorated with our studio logo and a ribbon.

Photoumbra Studios

The “Portrait Design Guide” vendors are:
• Cards printed by Overnight Prints
• Wall Display Design purchased from Gradybug Designs
  but altered to reflect our studio colors and I also included
  some other design elements and text into these
• Tape Measures from American Bridal
• Pens from Ink Spot

If you are interested in receiving a digital or hard copy of our “Portrait Design Guide” we are offering them for sale for Paperie Boutique readers.

** Please note that I will not include the actual wall display templates in the sale of the digital copy because I purchased those from another vendor. However, I will include the cover pages I designed myself along with a digital copy of our Thank You, Copyright Info, Referral Info, and Portrait Care Tip Cards. You can order yours HERE. If you say you are a Paperie reader you will get $20 off the digital download price ’til July 4th – making it just $29 instead of $49.**

Huge thanks to Monica Burby and Photoumbra Studios. I learned of new vendors myself with this post, and have a lot of fun ideas swirling around in my head now! Don’t forget to stop by Monica’s website and blog to say “thank you”, too.

P.S. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule.



tag you're it: