sign on the dotted line

Recently I shared my purchase of the Design Aglow “Essential Birth Announcement Worksheet“. Even if you’re not a newborn photographer, if you sell press-printed cards, this post is for you!

Since that original post I have added to my purchase with birth announcement quotes and religious phrases I have collected, and the press-card print release form I have created, during my five-plus years of being a newborn photographer. (Read to the end to find out how to win!) This makes a stunning presentation to your clients, and also makes their ordering much easier, sparing you both countless time spent back-and-forth during the design process.

I have designed the following as a supplement to the Design Aglow “Essential Birth Announcement Worksheet” (although it can certainly be purchased / used stand-alone with much more limited function). The Design Aglow “Essential Birth Announcement Worksheet” includes one full page of birth announcement quotes and phrases for boys, girls, twins / multiples, sibling-welcomes, religious-themed cards, adoptions, and all-purpose introductions.

My new four-page supplement includes three pages of additional quotes and phrases – plus religious quotes / scriptures – for baby boys, baby girls, and seasonal / holiday-themed birth announcements (Valentine’s, St. Patrick’s, Fourth of July, fall / autumn, Thanksgiving, and Christmas). And a one-page release for your clients (see below) saving you from expensive reprint costs due to their errors, omissions, or typos on press-printed cards.

Included in this supplemental packet:

1. Press-printed card print release for clients (applicable to
    announcements, invitations, seniors, etc.)

2. Boy-themed birth announcement quotes and phrases
    (including religious and scriptures)

3. Girl-themed birth announcement quotes and phrases
    (including religious and scriptures)

4. Holiday and seasonal quotes, phrases, and scriptures for
    birth announcements

In addition to that, I have included my “Press Printed Card Release” (wording included). This is a form I make all of my clients read and sign off on before their cards and announcements go to print. It eliminates reprints at my expense for their misspellings, typos, and failure to include information. Once this form is signed off on, the customer is liable for the cards or announcements as they approved them (unless the error is a print lab defect or I failed to order the cards as they were approved, for instance if I accidentally submitted the lo-res version for print).

If you’ve ever been burned with the reprint of an expensive card order – this form is for you! And if you haven’t, you need this now before it happens!

This form wording will work for birth announcements and / or any kind of press-printed card you sell (Christmas / holiday card, birthday invitation, wedding announcement, graduation announcement, etc.)

I use the “Press Printed Card Release” text in an online web form that my customers sign off on digitally. You can print and use the text as presented if you do ordering in person, or convert it for online or e-mail use.

These forms are bare-bones to work within the template by Design Aglow (which I highly recommend purchasing). The one .psd file is divided into four folders of text. The only graphic included is a division line. There are no additional graphics or design-elements. Just the text, ma’am! If you choose to use them as a stand-alone product rather than a supplement, space has been left at the top to add your logo / letterhead to each of the pages. See below for excerpts from the different pages.

My holiday / seasonal wording quote sheet helped a customer create this design:

Purchase this now at a special rate before it’s available on Fit to Print:

Purchase this four-page kit:

Special Paperie Price $15.00

This is a layered .psd file design created in Adobe Photoshop CS2 and should work in Elements, but I cannot provide technical support for Elements purchases. The background color can be changed from white with just one click. Purchases will be e-mailed the download link during “normal waking hours” (U.S. Eastern Daylight Time). Please ask any questions before you buy! You are responsible for checking these files for spelling and formatting before presenting to your clients.




And just because we care, three lucky Paperie readers can have a chance to win the card / announcement four-page supplement. If you buy it and win it, we will refund your purchase!

1. Go to your Facebook and Twitter accounts and post the following on either or both (then tell us where you did):

Win birth announcement / holiday / religious card wording & press card release @PaperieBoutique / PaperieBoutique.com http://is.gd/KPTM5W

2. Friend / Like / Follow Paperie Boutique on Facebook and come back here and let us know (or tell us you’re already a fan)

Each entry requires its own separate comment here. (In simple terms: If you want THREE chances to win, you have to do the three things listed above, and then make three separate comments here telling us how you did them.)

Comment that you have posted to your Twitter and/or Facebook account(s), with a link to where you did it – or that you’ve liked us on Facebook – in separate comments here to have multiple chances to win!

ATTENTION: All links you post must direct to public-access accounts. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item. If we have to subscribe to your feed, a website, or forum – or request permission to see them – your entry will automatically be disqualified.

Comment(s) must be posted here by 11:59 p.m. EDT on Saturday, September 10th. You can enter up to three times total. Post that you have met each of the requirements in separate comments to have multiple chances to win!

You can enter / post up to three times total – one entry each for each of the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have three chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 48-72 hours of the winner-announcement to claim their prize.

Good luck!
-Robyn and Todd

’til Tuesday

Recently I posted a storyboard collage on Flickr that I made for one of my clients.

With Mother’s Day rapidly approaching, I thought you might like to do the same for your clients – so I’ve modified my design above into a 10×5 “mini-storyboard” you can add photos to, edit as much or as little as you’d like, and give to your clients.

I suggest having the image lustre-coated, fine-linen textured, and mounted to styrene or double-weight matboard. You could even add in a cute tabletop easel as an extra special touch.

You will need to add three vertical / portrait images that are 750×1050 pixels, 300 dpi. You will see three folders for each of the images (left, middle, and right) – and inside each of the folders you will see the image frame on top, and another layer on bottom that you will hide after adding your image on top of it.

The white background color can be changed with one click as shown in the Photoshop background color fill layer in the Layers Palette. The text for the word “mom” and the pronunciation cannot be changed. However, the text for the definition CAN be changed. The font used is Garamond.

→ download link ← (please note this file was designed in CS2 and you must have Photoshop or Elements and know how to edit a .psd layered file — I do not provide technical support for this download)

I recently ran across this marketing set on Flickr (in the “Promote This!” pool) and immediately asked Cindy Irene Photography to feature her work here on Paperie. Her presentation is just so unique. I had never seen anything like it!

“I have been in business for close to a year now, just recently branding my business thanks to all the wonderful ideas here at Paperie Boutique! But, when I first started I didn’t care for the non-personalized choices so I created my own.

I made these client packets for 8x10s out of card stock. The front pocket is another decorative card stock to hold the low resolution CD that my clients receive with their prints. I used a bone scorer around the edges for added effect. I cut another designer cardstock to create a ribbon on the front (real ribbon could also be used) and leave a spot for my sticker or business card to be placed.

I also have these on hand now as gift packaging that the clients can purchase when they give prints to family and friends. Different sizes are available for wallets all the way up to 8x10s and can be created for Christmas, weddings, birthdays, etc.”

Don’t miss Cindy’s marketing set on Flickr – there are a couple of additional photos for ideas and inspiration. Thank you so much for sharing, Cindy!

Recently Paperie Boutique was a featured sponsor at “Photographer’s Kick Start | Guides and Products for Professional Photographers“. If you’re a fan of “Hey Girl, Nice Shot” you’ll definitely want to check out Jessica’s latest venture! (And not just because Paperie will be a part of the ‘virtual swag bag’…) It’s a great training program to help photographers teach other moms how to use their DSLRs. The pre-release is available on April 30th.

Last but certainly not least, don’t forget you have until 11:59 p.m. EDT on Wednesday, April 28th, to win a $100.00 gift certificate to LCH Design here on Paperie Boutique. Check out yesterday’s post for more details!

ATTENTION VENDORS: We tuck business cards, coupon inserts, and promo pieces inside of our prize packages. If you are interested in having yours included, please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). Also contact me if you are interested in having your business packaging, marketing ideas, or photography-related products featured on Paperie Boutique.

ATTENTION PHOTOGRAPHERS: Show us your packaging! If the features here have helped you pull together your own look, please share with the class and pay it forward. Contact Robyn (e-mail link in the sidebar / robyn @ this domain) to be added to the posting schedule.

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain.

The 10×5″ storyboard template is ©Robyn Pollman, 2010. All rights reserved. It may not be copied, resold, made available for download or given away elsewhere, or redistributed without my written permission.

for example

I posted an entry here a few weeks ago that discussed the paper sample kits I send to my clients for birth announcements and holiday cards. I enclose paper sample kits with every client “welcome kit” I mail following a package booking. I’ve created a new template for Fit to Print based on that kit, but with a twist.

Birth announcements, invitations, and holiday greeting cards sell better if the client can see both the product — and the QUALITY of the product. This will help each of your clients feel the difference between the type of custom, press printed professional products you offer vs. cheaper, consumer-grade products from chain stores and public online printing services.

Having paper samples in-hand while ordering also minimizes client confusion and makes certain their cards arrive exactly how they envisioned.

These templates were designed to maximize your client purchases while reducing your costs. You select the paper types you want to offer your clients and then print your various cardstock samples accordingly. Save money and paper at the same time!

Most professional print labs will print 4×5.5″ flat-postcards in qty. 25. By dividing the template into three parts, with a simple paper cutter you can triple that amount and offer your paper samples in “bookmark” form with sample text and images on the fronts, and paper type and your logo / URL on the backs. (All you will need to do is cut each card into three parts, flip over, and write down the particular paper-type in the space provided, as shown above.) The paper sample packs can be held together with binder-rings, brads, snaps, or “belly bands” — or even presented looseleaf inside of a decorative envelope. Get creative!

These custom-made .psd templates are designed ready-to-print and have been tested at two different professional labs. You will only need to add your own images, logo, sample text and change any colors if desired. A .doc file will be inclued with instructions on how to use and order (including font names and the print labs used). You must be able to edit layered .psd files in either Photoshop or Elements.

I’m making “design eleven” available now at a special PRE-ORDER discount. The first batch of templates has already been mailed out. The pre-sale discount price has been extended through 11:59 p.m. EDT on Friday, October 16th.

If you have any questions please don’t hesitate to ask in the comments!