The digital edition of the October 2011 Professional Photographer Magazine is now online for digital subscribers.

For this month’s article I reviewed wedding and engagement photography-related items by Design Aglow, Moo, H&H Color Lab, Simply Color Lab, Rentglass, White House Custom Color, ACI, Sassy Designs / Miller’s Professional Imaging, and Smilebooth.

Click the magazine pages above for a larger .pdf version. You can find the article on page 50, page 52, and page 54 of the print-version when it hits mailboxes. And you can also download the digital edition now if you’re a PPA member or digital subscriber.




It’s no big secret that we both bleed Crimson and Cream, so we created a bit of fun with the Red River Rivalry as the theme…

Shown above are the Jill-e Classic Collection Medium Bone & Red Leather Camera Bag and the Kelly Moore Libby Bag in Orange.

By the way, in the battle on the field, OU was victorious 55-17. Just in case you missed it..




We are currently running a fall special with ad rates up to half-off (or more) — and we’d love to have YOU join us!

Check the right sidebars and you’ll see a new set of ads from one of our favorite advertisers Loktah! Loktah believes eco-friendly packaging doesn’t have to be ugly – it can actually be a stunning work of art!

Don’t miss this chance to connect with our readers! The Paperie new advertisers sale ends October 15th.




This weekend there’s a special Paperie giveaway on the Chic Critique Forum!

“The Chic Critique Forum is focused on providing candid critique for photographers. Whether you are an amateur or a seasoned photographer, Chic Critique Forum is the place to be when you are ready to step it up.” Go here to start your FREE 30-day membership trial!




Don’t forget we have a giveaway going right now for two Swanky Stitch prize packs – contest ends at 11:59 p.m. EDT Sunday night.

“The eyes of Texas have been blackened“. -OU/tx 2000 Broadcast
Boomer Sooner!
Robyn & Todd

Today we have a guest / vendor post by Leslie Vega Design (with a very special discount for Paperie readers), and I share my latest column in Professional Photographer Magazine.

Leslie Vega Design is a brand design studio offering inspiring brand designs for photographers, wedding professionals, and other creative businesses. From your logo to your web image, we keep you and your business personality in mind every step of the way. Whether you’re classic, chic, modern or go ga ga over all things vintage, we help you put together the perfect brand that reflects your business.

We offer logo design, stationery, web graphics, packaging and any other creative piece to complete your look.

We would love to have you visit our Facebook page, check out our website and jump on over to our Twitter page to keep up with the daily fun at the Leslie Vega studio.

Through September 15th, Paperie readers will receive a $100 discount on the design project of your choice! Whether you need your logo designed, or any other part of your brand!

All you need to do is join us on Twitter and follow us, and visit our Facebook Page! Like our page and comment to let us know Paperie brought you to us and your $100 discount is yours!




The digital edition of the September 2011 Professional Photographer Magazine is now online for digital subscribers.

For this month’s article I reviewed albums and books by Loktah, DigiLabs, AsukaBook, KISS Books, Dream Album, Collages.net, Miller’s Professional Imaging, WHCC, Cypress Albums, GraphiStudio, Bay Photo Lab, H&H Color Lab, Finao, and Pinhole Pro.

Click the magazine pages above for a larger .pdf version. You can find the article on page 54, page 56, page 58, page 60, and page 62 of the print-version when it hits mailboxes. And you can also download the digital edition now if you’re a PPA member or digital subscriber.

BrandSushi is back today for another guest / vendor post and giveaway – up for grabs is a copy of their eBook “Total Package Pricing“.

How did you arrive at your current price list?

What’s your hourly rate (and how did you calculate it)?

Is your photography business turning a profit, or leading you down a path to the Poor House?

What message do you want your photography brand to convey, and what steps are you currently taking to maintain and build upon that message?

Are you 100% confident in your current pricing and package options?

If you’re having trouble answering these questions, it might be time to take a step back.

When I first started my photography business, I spent many long nights working out pricing, packages, brand and marketing strategies and budgeting for all sorts of things I hadn’t anticipated. I’m lucky enough to have a background in brand strategy, advertising and marketing, but many photographers (both new and established) don’t have that luxury, and find themselves overwhelmed with their pricing, collections, and marketing endeavors. We’re about to fix that!

Enter TOTAL PACKAGE PRICING, the pricing and collection building guide for wedding and portrait photographers who don’t want to go broke.

This three-part eBook series takes you through every facet of pricing your photography for profit, discovering — and utilizing — your CORRECT hourly rate, building a strong group of collections and packages that you’ll feel confident selling, and turning your business into a full-fledged brand. Here’s a run-down of what’s included:

BOOK 1 – Intro to Business and Brand Strategy : What’s in a brand? Learn how to position yourself and your products for top results. We’ll cover business structure (and why you can’t be everything to everybody); pricing and sales (learn not only WHAT to place in your collections for maximum profit, but HOW and WHY clients choose the way they do); perceived value and the inherent risks involved with discounting your way into the Poor House; and how to identify and utilize your brand’s “face and voice” to build a solid foundation on which to launch (or re-launch) a winning photography business and brand. Wherever possible, real-world examples are given and geared toward both Portrait and Wedding photographers, so everyone should be able to take something tangible out of the workbooks, regardless of their clientele!

BOOK 2 – Hourly Rates and Product Pricing : This volume will guide you toward the answer to that ever-elusive question: What are you worth? Learn the real way to calculate your hourly rate (I’ll give you a hint: it’s probably a LOT higher than you think it is!) and implement a price list that will set you up for success, and won’t leave you digging into your couch cushions when Tax season rolls around. You’ll also receive a set of Excel Spreadsheets that are already set up to do ALL THE HARD WORK (i.e. calculations) for you! But, if you don’t have Excel, never fear! All calculations are thoroughly explained in the workbook, and blank PDF templates are included so you can also do all the work by hand to get the same results! This workbook also comes with two sample price lists (one for wedding photography and one for portrait photography), as well as my personal product catalog and price list for comparison!

BOOK 3 – Building Profitable Collections : From deciding what to offer in your packages and collections to tallying their final prices and values, this workbook will leave you with a solid understanding of what goes into collections for maximum profit and confidence. You’ll also receive an Excel Collection Builder that calculates everything for you (as well as instructions on how to calculate everything by hand if you’d rather do it the old fashioned way!). We’ll cover scenarios for both wedding photographers (whose packages include service hours) and portrait photographers (whose collections are product-based).

And here is a basic list of the items included in this set:

(3) Excel Templates — each with multiple tabs (.xlsx format). These WILL also work in Apple’s Numbers, although some formatting might appear slightly different than in the screenshots. The Excel Templates were created in Excel 2010 and will work with recent versions of Excel on both Mac and PC. Compatibility with older versions of Excel or Numbers, or other spreadsheet programs is not verified.
(1) Instruction booklet to help you get started using the Excel Templates.
(3) PDF workbooks totaling over 50 pages of insider branding, business and pricing tips in clear, concise, and easy-to-understand terminology with real-world examples to get you thinking and keep you learning.
(1) Blank PDF line sheet with a quick pricing formula “cheat sheet” in case you’d rather do the calculations by hand.
(1) Sample Price Catalog from my own studio for reference.

Important Note: This workbook’s purpose is to give you a solid foundation and understanding of pricing and budgeting structures; it’s always a good idea to consult an accountant or tax professional to make sure you’re keeping everything in order! These workbooks do not provide financial advice — their purpose is to teach you tested pricing methods, and the psychology behind presenting those prices and packages in a way that will maximize profitability with your client sessions and orders.

And during this giveaway, all Paperie readers will receive 20% off at BrandSushi with the code PAPERIE20!

How do you win the eBook “Total Package Pricing“?

1. Tweet the following on Twitter (and tell us where you did it):
Win the “Total Package Pricing” eBook from BrandSushi.com / @brandsushi over at @paperieboutique / PaperieBoutique.com – http://is.gd/YsVq50

2. Post the following to Facebook (and tell us where you did it):
Win the “Total Package Pricing” eBook from BrandSushi.com over at PaperieBoutique.com – http://is.gd/YsVq50

3. Like brandsushi on Facebook: facebook.com/brandsushi

4. Follow @brandsushi on Twitter: twitter.com/brandsushi

Each entry requires its own separate comment. (In simple terms: If you want FOUR chances to win, you have to do all four things listed above, and then make four separate comments here telling us how you did them.)

Comment(s) must be posted here by 11:59 p.m. EDT on Sunday, June 12th. You can enter up to four times total. Post that you have met all four requirements in separate comments to have multiple chances to win!

You can enter / post up to four times total – one entry each for the options listed above. (PLEASE NOTE: Comments are held for moderation and may not appear immediately. Please be patient! They will show up eventually.)

You have four chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24-72 hours of contest’s end to claim their prize.

Good luck!

Thanks to BrandSushi for another awesome giveaway!

Today we have a great new vendor / guest post / giveaway from brandsushi. Read on to win their The Complete Album System!

about brandsushi:
brandsushi is here to make your life — and your workflow — easier to manage. With product and marketing templates; custom branding, consulting and design services; and no short supply of inspiring ideas and market trends, brandsushi is a one-stop shop for transforming your boutique photography studio into a full-fledged brand. Our collections are hand-crafted with professional wedding and portrait photographers in mind, and extensively field tested to ensure they’ll be loved by studios and clients alike.

about the designer:
I’m Claire, and I’m the designer behind brandsushi. I’m an East Dallas raised, Art School educated, working pet photographer who left the glitz (and sleaze) of the Advertising industry to pursue my true passion for the marriage of photography with sleek, modern design. My commercial portfolio includes clients such as Neiman Marcus, Toni & Guy, Bergdorf Goodman, and ABC, but what I really love is working one-on-one with photographers and fellow creatives to craft timeless & chic bespoke brands and identities.

about the giveaway:
Now, on to the good stuff! One lucky Paperie Boutique reader will receive a copy of The Complete Album System! From marketing your album pricing and options to completing a customized album just for your client (and everything in between), the The Complete Album System will help you breeze through the entire album creation process — saving you time with layouts, revisions and image selection!

What’s more, every Paperie Boutique reader can enjoy 20% off their total brandsushi product order from now until the giveaway deadline with promo code PAPERIE20!

How do you enter to win the The Complete Album System? You have four chances!

1. Tweet the following on Twitter (and tell us where you did it):
Win the Complete Album System from @brandsushi over at @paperieboutique / PaperieBoutique.com – http://tinyurl.com/brand-sushi

2. Post the following to Facebook (and tell us where you did it):
Win the Complete Album System from brandsushi.com over at PaperieBoutique.com – http://tinyurl.com/brand-sushi

3. Like brandsushi on Facebook: facebook.com/brandsushi

4. Follow @brandsushi on Twitter: twitter.com/brandsushi

Then come back and comment here that you’ve done so – each entry requires its own separate comment. (In simple terms: If you want FOUR chances to win, you have to do all four things listed above, and then make four separate comments telling us how you did them.)

Comment(s) must be posted here by 11:59 p.m. EDT on Thursday, January 20th. You can enter up to four times total. Post that you have “liked” the Facebook fan page, followed on Twitter, posted to Twitter (with link), and / or posted to Facebook (with link) – in separate comments to have multiple chances to win!

ATTENTION: All links you post must direct to public-access accounts. We cannot verify links on private, friends & family only, or passworded accounts and they will not be eligible to win this item. If we have to subscribe to your feed, a website, or forum – or request permission to see them – your entry will automatically be disqualified.

You can enter / post up to four total times – one entry each for the four options listed above.

You have four chances to win, but only one chance PER OPTION – please do not post the same link multiple times. Duplicate links will be removed. Each entry requires its own separate comment to have multiple chances to win!

Comments on this entry will be numbered in order of posting. The winning number will be chosen by Random.org, and the winner will be contacted within 24-48 hours of contest’s end to claim their prize.

Thanks to brandsushi for such a fun, fantastic giveaway – and GOOD LUCK!

Paperie Boutique has hit the marketing jackpot! Today’s guest post is by none other than Erin Verbeck for Sarah Petty’s Café Joy from the Joy of Marketing.

Café Joy was named a PPA 2009 “Hot One Award” winner in the educational resources category!

Here’s a little background info… Café Joy is going up to $59 for the mailed version (will stay $35 for a downloadable version) on February 1st. So this is the last chance for Paperie Boutique readers to join Café Joy to lock in the $35 / month rate for the mailed version of Café Joy.

Here’s the additional info.

Some of you may have heard of Sarah Petty’s The Joy of Marketing from the FREE Websummit and Telesummit events we recently had for photographers. That’s right, we put those on. At the Joy of Marketing, we teach marketing! But not just any kind of marketing. BOUTIQUE marketing. What¹s boutique marketing? It¹s a philosophy that teaches you to grow your business by focusing on building your brand and strong relationships instead of relying on price discounts to create sales. At the Joy of Marketing, we draw from our 30+ years of marketing experience, successful photography studio ownership, ad agency backgrounds and MBA’s to teach you how to grow the business you want without having to work so hard!

One of the ways we teach photographers is through our monthly subscription program, Café Joy, which we¹re giving a free sample of to all of your readers! Yay! Unique in the industry, Cafe Joy is a hands-on subscription program that takes much of the guesswork out of planning your marketing. Follow us, month by month, as we guide you to success. Cafe Joy provides you with gentle reminders and consistent deadlines to achieve amazing goals for your business throughout the year. Café Joy is what I wish I had access to 10 years ago when I started my photography business. It¹s filled with the marketing inspiration, ideas and secrets I¹ve learned over the years in growing my multi-million dollar boutique photography studio. And the best part is it¹s not overwhelming. Each month as a Café Joy member, you receive a proven, actionable, practical marketing lesson from an expert, a promotional idea, or professionally designed piece. Café Joy will save you valuable time spinning your wheels trying to figure out what works for your boutique business.

Subscribe today for a monthly subscription fee of $35*, and you’ll receive a BONUS recipe tin, starter recipes for success and marketing samples. Each month, for a minimal $35* investment, you will receive more recipes, an audio cd or dvd of marketing ideas and strategies, printed samples, design templates plus so much more. This monthly program was created by demand for niche photography business owners who desire more specialized marketing support. The emphasis is on building your brand by focusing on beautiful promotional pieces that encourage client interaction while also paying attention to the important details in your business. For less than the price of a skinny, triple grande latte, your marketing will benefit from this monthly shot of caffeine… without the jitters.

*International rates apply.

To get your FREE Café Joy sample, an hour-long Promotional Planning movie that our Café Joy members received in January, chock full of ideas to get you started on the right foot in 2010, go to:

https://app.e2ma.net/app/view:Join/signupId:67167/acctId:11781

To sign up for Café Joy just go to:

thejoyofmarketing.com/product/cafe-joy-monthly-jolt-marketing-caffeine

It’s your last chance to lock in the $35 rate for the mailed version of Café Joy. On February 1 the price goes up to $59 / month*

So hurry – there’s not much time to take advantage of this amazing offer! And big thanks to Erin and Sarah for hooking up the Paperie readership!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).