Paperie Boutique • products, packaging and marketing ideas for professional photographers

Mar201004

I was lucky enough to get a demo version of The Boutique Product Catalog recently. To say I was “blown away” would be an understatement. In fact, I tore into the box like a little kid at Christmas. And then I made my poor husband sit there and “oooh” and “ahhh” right along with me until he showed enough enthusiasm for me to let him off the hook and return to my regularly scheduled swooning in private.

I have been looking for a solution like this – not only in look, but in price – forever. This delivers and then some! The concept is fantastic. The design is beautiful. The quality is exceptional. And because they’re customizable and the wording is available, well that’s really just the icing, now isn’t it?

It is with much excitement that I introduce Andrea Halsey of “The Designer Concept” for today’s guest post…

If you have ever looked into creating a unique catalog to hand to your clients at (or before) your session, you may have had some of the same troubles I did when seeking out this perfect marketing piece. After a lot of research, both local and around the digital marketplace of the world wide web, I finally found a solution that was perfect for the Boutique Experience, and light on the pocket!

I wanted a piece that served the following purposes:
- Boutique Look and Feel
- Something unique you can’t just get anywhere
- Something small enough for clients to keep in their pocketbooks (and show off to friends and family)
- Something concise and image-oriented
- A piece that matched my branding and set me apart from other local photographers

Is it so much for a girl to ask?!

Well, I did find some solutions that I loved, but just couldn’t swallow the price tags. I started to find myself looking into custom pieces that had minimum quantities in the thousands just to reduce the price to $3 or $4 a piece. Or, if I wanted to spend $10 a piece, I could get just 250 (insert googley eyes). When I looked into smaller booklet-style pieces, I just wasn’t happy with the look and feel. I wanted my pieces to have that wow-factor that represented the caliber of my boutique work, and the products I offer.

After some prototype mockups, I found a solution that would only cost me around $1/catalog and met all of my expectations. I kid you not! And the minimum quantity was right where I needed it to be, at just one hundred pieces. Having used the pieces myself, I know how valuable they are and can confirm that you will love handing them to clients, leaving them with other businesses, and handing them out to prospective clients… and they will love them too!

The deal only gets sweater. One of the issues I share with many other photographers, is the need to update or change pieces in my product catalog over time. Imagine spending $2,500 on your product catalogs just to realize a vendor has increased their prices or discontinued production. What if you have a new product line you want to add? Even though your original investment for your catalogs may have been around $100, the way our pieces are put together, you can update an entire section for just around $15 or $20. And when I say update, I mean update ALL of your booklets.

The team at my studio has put together a template for The Designer Concept that will give you a Master Cover template to custom match to your branding, as well as layout guides and instructions for creating your own booklet for just $1/piece. You can also purchase our Premium Template and have my personal catalog shipped to your door! This will give you a first-hand look at how I have created my own catalog, the products I offer my clients, and the images and wording that I use.

Paperie Exclusive Alert!

I have developed an exclusive Paperie Master Cover Template ONLY available for Paperie Boutique readers. After purchasing your template, simply email me your PayPal transaction ID and mention Paperie Boutique, and you will get in on this exclusive cover template. (If you have already purchased the Boutique Product Catalog, you can still email me for the exclusive cover!)

Last but not least, I can’t help but give a little something more in the form of a limited time discount!

For *one week only* you can get a $25 or $35 discount only for Paperie Boutique readers and friends.

For the Premium Template, get $35 off instantly by using this code:
PaperieExclusivePremium

For the standard template, get $25 off instantly by using this code:
PaperieExclusiveStandard

OFFER ENDS THURSDAY, MARCH 11TH

Thanks to all for reading, much love!
~Andrea

Thank you so much for the product, and the special Paperie exclusive plus discount, Andrea! I cannot wait to get mine together and share the photos here!

In just minutes the My Funky Camera contest will come to a close. But stay tuned! There’s another HUGE give-away coming on Friday. Yes, I said HUGE. So don’t forget to check back in!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

Jan201029

robyn

2

let’s be Petty

Paperie Boutique has hit the marketing jackpot! Today’s guest post is by none other than Erin Verbeck for Sarah Petty’s Café Joy from the Joy of Marketing.

Café Joy was named a PPA 2009 “Hot One Award” winner in the educational resources category!

Here’s a little background info… Café Joy is going up to $59 for the mailed version (will stay $35 for a downloadable version) on February 1st. So this is the last chance for Paperie Boutique readers to join Café Joy to lock in the $35 / month rate for the mailed version of Café Joy.

Here’s the additional info.

Some of you may have heard of Sarah Petty’s The Joy of Marketing from the FREE Websummit and Telesummit events we recently had for photographers. That’s right, we put those on. At the Joy of Marketing, we teach marketing! But not just any kind of marketing. BOUTIQUE marketing. What¹s boutique marketing? It¹s a philosophy that teaches you to grow your business by focusing on building your brand and strong relationships instead of relying on price discounts to create sales. At the Joy of Marketing, we draw from our 30+ years of marketing experience, successful photography studio ownership, ad agency backgrounds and MBA’s to teach you how to grow the business you want without having to work so hard!

One of the ways we teach photographers is through our monthly subscription program, Café Joy, which we¹re giving a free sample of to all of your readers! Yay! Unique in the industry, Cafe Joy is a hands-on subscription program that takes much of the guesswork out of planning your marketing. Follow us, month by month, as we guide you to success. Cafe Joy provides you with gentle reminders and consistent deadlines to achieve amazing goals for your business throughout the year. Café Joy is what I wish I had access to 10 years ago when I started my photography business. It¹s filled with the marketing inspiration, ideas and secrets I¹ve learned over the years in growing my multi-million dollar boutique photography studio. And the best part is it¹s not overwhelming. Each month as a Café Joy member, you receive a proven, actionable, practical marketing lesson from an expert, a promotional idea, or professionally designed piece. Café Joy will save you valuable time spinning your wheels trying to figure out what works for your boutique business.

Subscribe today for a monthly subscription fee of $35*, and you’ll receive a BONUS recipe tin, starter recipes for success and marketing samples. Each month, for a minimal $35* investment, you will receive more recipes, an audio cd or dvd of marketing ideas and strategies, printed samples, design templates plus so much more. This monthly program was created by demand for niche photography business owners who desire more specialized marketing support. The emphasis is on building your brand by focusing on beautiful promotional pieces that encourage client interaction while also paying attention to the important details in your business. For less than the price of a skinny, triple grande latte, your marketing will benefit from this monthly shot of caffeine… without the jitters.

*International rates apply.

To get your FREE Café Joy sample, an hour-long Promotional Planning movie that our Café Joy members received in January, chock full of ideas to get you started on the right foot in 2010, go to:

https://app.e2ma.net/app/view:Join/signupId:67167/acctId:11781