she’s kraft-y

You might remember the recent “PAWS for CAWS” pet packaging guest post by Monica Burby of Photoumbra Studios. Now Photoumbra is back for a gorgeous quick-teaser of their new design guide along with a teaser-peek of the amazingly elegant Photoumbra Studios packaging.

More to follow soon. Stay tuned—you won’t want to miss it! Have a great week!
Robyn

gratitude. journal.

When word got out from a recent post, I can’t even begin to describe the response. My brain, and heart, are overflowing with joy and amazement. How do you truly say thank you for something like this? Or the forum posts full of concern? Or the vendor notes of support (like the one when Moo’s Vice President alerted several colleagues on staff to make sure I was taken care of just because he could). Or surprise gifts in the mail. Or Tweet DMs to check in – one from Pixel2Canvas on vacation in the middle of the Grand Canyon. Or the dozens of e-mails we’ve received. Or a note from a photographer who had just lost her husband and the father of her 5 children, worried about MY FAMILY. (We are so ok by comparison.) Or the little surprises in our PayPal account just because. I mean, it’s more than the human mind can really wrap around.

You go through life trying to do good and just make it day to day. You stumble. Sometimes you stumble hard. Sometimes you even hurt people. You dust yourself off eventually, regroup, reprioritize, remember you’re not really all that (well maybe all that, but often minus the potato chips), and promise yourself that if you don’t learn from those past mistakes what’s the point of the future…so buckle down and get to it… That’s been my 2010. I’ve buckled down and got to it. I had another such gut-check / perspective experience on a CT-scan table just over a week ago to make me even more focused on what’s really important.

In my recent Rangefinder piece, I wrote about the photographer community and my close relationship with my vendors. While being interviewed about this website, the article opened and closed with the following:

I let ‘Fit to Print’ evolve into Paperie Boutique, a standalone blog, through which I’m paying it forward to those who helped me along the way…..What has this experience taught Robyn? “I’ve learned to never underestimate the generosity of people and their willingness to teach and share,” [Robyn] says. “Just when you think you couldn’t possibly be more proud of your professional community, something as simple as a ‘thank you’ or ‘I can help with that’ never ceases to amaze.”

I’m used to being on the organization and donation collection end of things. It’s been humbling to be on the receiving end to say the very least.

Then yesterday the latest ‘random act of kindness’ showed up on my door step.

It’s no secret that I love HB Photo Packaging, but this was just beyond unreal. This was a surprise just for me, just because. You can read more of the details over here at Flickr – please make sure to add to the comments and thank them on behalf of our professional community!

And shop their weekend sale—HB Packaging is having a 10% off summer sale!

And speaking of vendors, we have a winner in the recent Design Aglow contest! It’s Silvine Designs / Silvine Photography:

Congrats to Michelle and another huge round of THANKS to Design Aglow for being such big supporters of this site, and for donating such fantastic prizes! Thanks to everyone who participated as well, and have a great weekend!

green is the new black

I love the packaging feature guest posts! And today we’re particularly lucky because Michelle Black is stopping by to show off her new gorgeous ‘green’ rebranding. Without further adieu…

This year I decided to re-brand. I kept the same logo but changed the overall feel of my packaging and marketing materials, to better reflect myself as a person. With nature in my blood and having practically grown up in the woods (okay not really, but I was a major tomboy and spent a LOT of time outside, haha) I thought the change was only fitting, and I wish I’d started out with it from the beginning! With all eco-friendly, recyclable, and biodegradable materials, the new packaging just feels good, it gives off a good vibe. Less is more in my book, and keeping the packaging / materials simple, clean, and quietly sophisticated is something that now has a lot of importance to me. My first set of proofs went out the door wrapped in Earth last week and I wanted to share some photographs. I’ll be getting the remainder of the products this month (print folders, mailers, CD cases). I’m also looking for a new portfolio for my prints, does anyone have suggestions? I’ve searched far and wide and haven’t really settled on anything yet.

*Ink on the bags and boxes is acid-free and non-toxic.*

*Borders / frames on the proof image shown above are available for purchase at The Photo Professional [ here ] .*

Order deadline cards were printed at home on natural, recycled paper.

Recycled tissue paper from Nashville Wraps.

Cards with rounded edges from GotPrint who is a green company!

Beautiful soft twine from Hobby Lobby.

Logo on boxes and bags is a stamp I had custom ordered. (Stamp info now included in the comments.) I purchased both brown and black inks – they both look beautiful!

Tags are made at home, printed on recycled paper.

Tags are made at home, printed on recycled paper. *BAGS AND BOXES ARE RECYCLED KRAFT PRODUCTS.*

Thank you so much for sharing Michelle! Make sure you stop by her blog and website “The Photo Professional” to say thanks in person!

P.S. If you’re waiting on an e-mail from me, please be patient. I’m extremely behind right now and doing my best to catch up as fast as I can!

Look around the sidebars and say “hi” to several of our new advertisers. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule.

I see France!

Today brings back one of my favorite features of this site – the packaging!

Thursday’s guest post is courtesy of Kelli France of {France Photography}. It’s no big secret that I’m a Francophile so Kelli’s entire “theme” and packaging line just makes me swoon. From the logo, to the colors, to the blog name (“Ooh blog la“), not even the tiniest of details was overlooked by Kelli. It’s a solid, beautiful branding scheme and sheer perfection. Enjoy!

Logo image for Francypants Academy is also the front of a Miller’s rep card.

The bags, tissue paper, and ribbon are from Nashville Wraps. The bag tag is a rep card from whcc.com with die-cut corners.

The stickers are from WHCC and then hand cut. The black boxes are from NPD Box Company.

The slip-in mats are from J.Lee Albums.

The pink, polka dotted pillow boxes are from paper-source.com.

And the last two collages are a teaser of more to come…

Make sure to check out Kelli’s website and blog – and her mentoring site Francypants Academy (“teaching photographers how to create a brilliant boutique business and powerful portraits that STAND OUT in a digital world“). Thank you, Kelli!

(P.S. Paperie Boutique was recently featured on The France Photography Blog so if you missed it, go have a look-see. There’s a hidden surprise from yours-truly!)

Don’t forget to enter the new La Pomme Design contest (open until 11:59 p.m. EDT) if you haven’t already!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. Check the sidebars – even more new advertisers were added last night!

I want candy

Did you happen to catch the Moo blog last Friday? If so, you might have spotted someone you recognize!

There are more details in the blog entry, but recently I was asked to contribute to two workshop “swag bags”. This past Friday our home was turned into a make-shift assembly line of spouse plus sorority girls making sure everything got assembled and mailed out in time!

For one workshop, I had Moo MiniCards printed to top little bags of candy buttons, and also included 4×6″ Paperie Boutique promo postcards from GotPrint.

I bought the candy buttons after seeing a blog entry at Bake it Pretty. (In addition to the idea of bagged candy, they also provide free download templates for print which I later modified for my own use.) Shortly after buying the candy buttons, I received a sample candy bag from “the designer concept” (recently featured here on Paperie) and instantly knew how I wanted to package my own.

I’m extremely happy with how they turned out, but I wouldn’t expect any less from Moo!

For the other workshop, I used ProDPI for the printing.

In included 4.5×5″ Paperie Boutique postcards using their “press promo packs“, heart-punched a hole in the top corner, and attached mini toy cameras (with working shutter button and viewfinder). I also used two separate designs / sets of their “press tent cards“. One was the button candy bag topper – with two surprise photography-related quotes inside. The other was a business / promo card with my photography business card on the outside, and a mini-promo for Paperie Boutique on the inside. Everything was printed on their incredible, thick smooth matte paper.

If you’re interested in making candy bags of your own (they would be perfect to tuck in client orders!) check out the “Confections of a Secret Admirer” sets over at theDesignerConcept.com.

Recently I was also asked to test out the new ProDPI accordion booklets. I modified a new 2010 Pinkle Toes 4 Photographers (recently featured here on Paperie) CD / photo box design into an accordion template.

I ordered the Silk Upgrade Sapphire and Sea Green covers, and the Chrome Upgrade Platinum cover. I think Sea Green is my favorite although I keep changing my mind. It’s definitely the closest to my business colors. (You can view the second accordion photo larger here.) My favorite part about these accordions? They offer something no one else does – ProDPI’s smooth matte paper. In my opinion, it simply cannot be beat. These little books are going to make clients very happy!

Stay tuned this week…more great giveaways planned!

UPDATE: I found my candy at The Rosemary Company. Check them out for themed-candies and client gift-goodies – they even have eco-friendly products!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

leaving Las Vegas

Very excited to bring you the first of multiple features by “roving reporters” I asked to cover WPPI 2010 for those of us who could not attend. Give it up for Monica of Photoumbra Studios for providing today’s guest post!

This year’s trip to WPPI was really great. There seemed to be a resurgence of energy that perhaps our segment of the economy is recovering and on the rise. WPPI enrollment was up from last year and the vendors I spoke to said that big budget items were selling like hot cakes! As for myself, I was determined to be “good” this year and limit my spending. It was certainly hard to resist some of the awesome products that were at the trade show, and I did come home with a few things.

If you have ever been to WPPI, you know that the trade show is fun and stock full of companies, products, and people. I only had 3 hours to cover the entire trade show between classes, so I’m sure I didn’t catch everything, but here are some of the companies and products that caught my eye this year both new and old. And since Paperie Boutique is my favorite blog, I will share all of the awesome WPPI discount codes with you. Just visit my blog for a list of the companies and promo codes. Please be aware that most of the codes will expire very soon!

(View above collage larger.) Here are a few of my favorite things!

Priscilla Foster Handmade Books – These books were gorgeous. Covers are made from fine silks, bound with ribbons, and the papers inside were not only fun to touch, they are all archival. In these days where there are a thousand album companies, it was nice to see one that incorporated truly fine materials and craftsmanship.

Freedom Cloth – For all you studio shooters, these guys have some really great backdrops. The coolest thing about their backdrops is that they are wrinkle free, machine washable and BIG! While there is a lot of cheesy stuff on their site, I really like their Retro sets.

After Dark Education – After Dark Education gives you access to 35 top mentors where you will learn directly from your chosen mentor in various settings with hands-on-activities. Looks like they visit many major cities throughout the year and offer some great learning experiences.

Eternal Albums – These luxury albums caught my eye because of their unique cases that not only protected the albums but actually interacted with them as an artistic element. The Sensualle album was my favorite {pictured above}. If you are looking for some new albums and especially some new ways of uniquely presenting them, make sure you check them out. They offer 50% off studio samples, and I have a promo code on my blog for 60% through April.

Jamie Schultz Designs – Jamie was at the Mpix booth displaying her great designs on some of Mpix’s amazing products. I have code for $10 off a $50 purchase from her on my blog.

Triple Scoop Music – While these guys have been around for quite a while, I thought I’d include them on the list because they do offer a a great way to obtain legal music for your websites and projects. They have thousands of songs to choose from that will match your branding or project perfectly. I have a code at my blog for 10% off.

Color Inc. Digital Pro Lab (recently featured here on Paperie Boutique) – I use Color Inc. for a few of my printing needs and I was excited about a few new products that they are offering. The first that caught my eye was their spiral-bound books. While these are not new in themselves, I loved their rounded corners.

Color Inc. is also offering some new boutique packaging services that might be a nice start for someone who can’t quite afford to purchase all these sizes and colors in bulk.

Drop it Modern – You’ve got to love the backdrops from this company. Equally as impressive is their marketing and branding. Very eye catching and inspirational. If you’ve been waiting for a good time to purchase your favorite backdrop, see my blog for a coupon code good through this month.

Photographer Cafe – The Photographer Cafe offers templates, design elements, and even some business and marketing materials. Their blog also provides some great inspiration. Save 10% off your entire order with the wppi coupon code.

DNL Photo Packaging – I love DNL for their beautiful packaging. They offer bags, boxes, cd/dvd packaging, albums, folders, and folios. I have a killer coupon code that can be used on any of their products through the end of the month.

Kelly Moore Bags – This was Kelly Moore Bags first year at WPPI and I hope she had great success. These bags are cute and you’d never guess they were meant for photographers. They are even coming out with a men’s version soon which my husband is actually excited about since his bag strap is currently being held together by duct tape.

Sarah Petty’s The Joy of Marketing (recently featured here on Paperie Boutique) – If you haven’t heard of Sarah Petty, then you really need to get out more. While her Joy of Marketing program is not new, it is neat and I thought I’d mention it on this post because she has a few free things on her site you can enjoy. Also, if you are interested in joining Cafe Joy, you should do so before the end of this month when monthly membership dues will go from $35 to $59. I have a coupon code to get you the rate of $35. Also, if you like free, I know I do, visit HERE to download a free ebook on “The Boutique Experience” and for other goodies!

Barbour Backdrops – I know, I know, another backdrop company. But this one is really different. Their backdrops were of amazing quality and I loved the real texture on them. They also offer nice floor moulding options as well of some classy props. You’ve got to check them out if you haven’t heard of them.

Jolie Wraps – This company is right up Paperie Boutique’s alley! Talk about amazing packaging products and ideas. They offer beautifully designed print and album boxes, some great cloth wraps to house your artwork such as canvases, standouts, and albums. Their slide-out proof boxes are very impressive and they can customize anything for you! I also have a coupon code to save you 10% off your first order.

Moo (frequently featured here on Paperie Boutique) – Well I can’t leave Moo out of my list of favorite things. Moo’s booth was really cute and showed off some of their great products! I picked up a coupon for all Paperie Boutique readers that will get you a free pack of 50 business cards! Just visit my blog for the coupon code.

[Note from Robyn: Check out Shutterbug Portrait's Blog for the "WPPI 2010 Update". You can see yours-truly featured on the Moo booth backdrop!]

I want to thank Paperie Boutique for letting me cover the trade show for the readers. If you’d like to stay connected to my studio for upcoming products for photographers please join the UmbraClique here. You can also become a fan on Facebook and check out my website!

Monica Burby
Photoumbra Studios

Thank you so much for taking the time to share these reviews (and coupon codes), Monica! I know everyone really appreciates it!

Paperie Boutique is featured today on the “France Photography Blog” by Francypants Academy. There’s a special “Easter Egg” freebie if you hunt for it!

Don’t forget there’s just under 2½ hours left to enter the “Pink Boutique Packaging Set” from Paperie Boutique and HB Photo Packaging. Go here to enter!

If you’re interested in sending reviews / photos of WPPI 2010, or in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

Heather, be thy name

I am so excited about this guest post—it has really inspired me to change things up a bit and add a few new items to my packaging arsenal. Sit back, take five, grab and drink, and prepare to be wow’ed by Heather of Heather Garland Photography!

“Wow, I feel like it’s Christmas and I just got handed the most beautiful present under the tree.” When a client told me this one day, I knew why I put so much work into my package. It wasn’t just because I loved packaging, it was because my clients loved it too and it made them feel special. Of course, I do love packaging too. It is so exciting to me and I am always working to improve my packaging. Most people think it is silly to put so much investment and work into handing clients who have already booked you their prints. I think that is quite wrong, our clients that have had sessions are photographers MOST important marketing tool. Every one of them has friends, family, and co-workers who get married, have babies, and want family portraits. Making my clients happy is my biggest goal, not just for referrals but because I genuinely consider them friends after our sessions. Because of this, when I hand them their prints, I want them to feel like I handed them something worth the hundreds of dollars they paid for it.

First off my amazing marketing products and logo are from Amy Grace at candyapplestudios.com. She is absolutely incredible. I already had my logo done before and just switched to her to give me a somewhat new look. She made me feel so professional and amazing. Every design she handed me I was in awe because they were so incredible.

Above is my packaging. I have 3 different sizes of bags (one for sizes up to 5×7, one for prints up to 8×10, and one for sizes up to 16×20), a few different sizes of boxes (wallets, 4×6, & 8×10), and multiple shipping boxes (4×6, 8×10, and DVD sized).

My bags, boxes, tissue paper, and shipping boxes are all from papermart.com.

My tags are from cpq.com, are tied with raffia from bagsandbows.com.

My 8×10 boxes (apparel boxes), which I place inside the bags, have ribbon from Hobby Lobby and are secured with a 2 inch sticker I made myself. (I am probably going to start an etsy store eventually, just because there aren’t a lot of places to get quality round stickers. I’ve tried tons of places like Zazzle and can’t stand the shift.) I also have a 2×3.5 inch sticker from whcc.com on the bottom of my boxes and in the middle of my bags.

Inside my boxes I put the prints, an envelope with a copy of the contract, a business card, a referral post card with referral cards, and usually a little post-it note with a note to the client.

Here is a close-up of the envelopes with the contract. They are from vistaprint.com.

I include referral cards that share my referral program, along with a baggie from clearbags.com with 5-10 referral cards. The large postcard is from whcc.com and the business cards are from gotprint.net.

These are the post-it notes from 123print.com.

My prints are secured with the appropriate bag from clearbags.com and have white backing board.

I also have little wallet boxes and 4×6 boxes (jewelry boxes) that are inside the bag (if applicable).

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They have small 1 inch stickers on them, which I use on a lot of my products. I also make these myself.

If clients order a gift card, I package them the same as prints but in a 4×6 box. Here is a close-up of my gift cards.

My shipping boxes are new for me, I figured if I was professional in my other packaging I should have the same look for my shipping too.

I get my shipping labels from 123print.net and use a 2 inch sticker to seal it.

I include a tag (unpunched), the pictures, and tissue paper. This a 4×6 sized box with 4×6 prints and wallets.

For my wedding clients, I have my contracts printed and put in a folder from Office Depot. My folders are the only thing I am changing soon. I am looking into brown folders from paperpresentation.com. I put a 1 inch sticker in the corner and a business card in the slot inside.

When they book I send them a copy of the contract, a thank you card, and a candle. The thank you is from whcc.com and the candle is from Bath & Body Works.

I also include a link to a personalized site. This site has dates their payments are due, a copy of the contract & model releases, a get-to-know-you email form, and special tips for the wedding. If you want to see an example you can check it out here: http://heathergarland.com/bridesite/

Here is a close up of the thank you cards, referral cards, and business cards again.

The only thing not shown is my DVD cases, they are from jewelboxing.com and designed by my amazing designer. They are personalized with pictures from the shoot, along with a print release, and a panel explaining cropping of the photos and recommending Mpix.com.

My marketing materials change all the time, but I feel like now finally my packaging is established and I will only be adding on new and more exciting pages in the future. I am so excited to be able to share my packaging and hope it can inspire someone. This blog has definitely inspired me in my packaging and I love Robyn’s packaging and every person featured on the blog. So I hope I can pay back in a way, what has inspired and helped me so much. Thanks!

Love, Heather

Did I tell you that you would be wow’ed or what? Please stop by Heather’s blog and / or leave a comment to tell her “thanks!” What a way to kick off the new week!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

blush and bashful

I am not ashamed to say that I begged and pleaded to do the following feature. I’ve been wanting to highlight boudoir photography packaging for quite awhile, and when I saw Stacey’s presentation for Goldapple Photography and Denton Boudoir Photography, I was simply blown away. I think you will be, too!

When my boudoir clients book, they receive (either in the mail or in person) a large presentation envelope from Paper Source that has their contracts, info form, and price sheets (all printed from my home on white cardstock). I always include a couple business cards (printed square at ProDPI on pearl paper), and an appointment card (printed as a folded business card on pear paper at WHCC) with their session date on it.

Generally I include a sample invitation or card (depending on the client’s plan for the final images). I have brides use their images to create bachelorette party invitations, lingerie shower invitations, or bridal shower invitations. Here is one I created recently.

I am a member of PT4P, and I used the wall design catalog to create my accordion wall design guide (inspired by Jen of Mesmerizing Moments Photography!).

Some girls aren’t too keen on purchasing large prints for themselves, but I always explain that prints are great for bathrooms (because that is where a woman generally feels the most vulnerable!) and for “man” rooms. My husband has a “man room” that has his guitars, drums, cigars and pipes stuff, books, etc., and that would be a great place for boudoir photos of me (if I ever found the time to do them!).

I also own Goldapple Photography, my portrait business, so I always throw some business cards for it into my booking envelope and offer $50 off their portrait session fee if they book a separate portrait session at the same time as their boudoir session.

My packaging for final prints is from Paper Source. I love their boxes, and they are the only place I can find solid pink boxes! But I also use DNL for black boxes for anything bigger than 8×10. I get shredded pink paper for filler in the boxes from Target, and ribbon from wherever I can find it! Mostly Hobby Lobby and Michael’s, but sometimes I’ll find something online. I don’t use one particular ribbon, but I always use pink and black.

I use clear bags from clearbags.com to protect prints, and my small round stickers of my logo are printed at zazzle.com. I also have stickers printed from Moo, but I don’t have pictures of them yet!

With my delivery of their order, I include a petal envelope in black from Paper Source with a 5×5 referral card (printed at WHCC on standard paper) and their 8 die-cut wallets (printed wherever I print their pictures at – usually ProDPI or Miller’s) tied with a ribbon. When I took these photos, I didn’t have any wallets printed so I just used a mini envelope from Paper Source. But I do have a photo of my Goldapple Photography referral card!

I got this idea from Robyn’s referral cards, and I love it!

So that is my Denton Boudoir Photography packaging! Thank you Robyn, for allowing me to share with your readers!

Lotsa Love,
Stacey

Stacey’s Client Booking Envelope:
★ Envelope – Paper Source
★ Wall Design Guide – Miller’s accordion 10 panel & linen finish
★ Sample Folded Card (specific to type of session) – ProDPI, Moo, WHCC
★ Business Cards – square & pearl finish/ProDPI, regular & linen finish/WHCC
★ Gift card promotion for friends – 5×7 flat card & linen finish/WHCC, pearl finish business cards/WHCC
★ Full Price List – printed at home on cardstock
★ Album Price List – 5×5 trifold & linen finish/Miller’s
★ Client info form – printed at home
★ Client model release – printed at home
★ Client contract & receipt form – printed at home
★ Round sticker to seal – Zazzle

Stacey’s Client Packaging Contents:
★ 4×6 & 5×7 boxes – Paper Source
★ 8×10 and larger boxes – DNL Photo Packaging
★ Photo bags – Clearbags
★ Canvas packaging – Paper Source
★ Round Stickers – Zazzle
★ Rounded Square Stickers – Moo
★ Ribbon – Hobby Lobby
★ Champagne & Chocolate bags – Clearbags
★ Petal Envelopes – Paper Source
★ Referral Insert Cards – 5×5 flat cards WHCC
★ Wallet Referral Cards – Depends on where I am placing the client’s print order, I order them through that printer
★ Small business card envelopes – Paper Source

Drop by and see Stacey’s work at Denton Boudoir Photography and Goldapple Photography—and thank her for sharing her amazing marketing and presentation “guest post” with the class!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).