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	<title>Paperie Boutique  •  products, packaging and marketing ideas for professional photographers &#187; 100% recyclable</title>
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	<link>http://paperieboutique.com</link>
	<description>photographer packaging how-tos by des boutons et des noeuds</description>
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		<title>green is the new black</title>
		<link>http://paperieboutique.com/2010/05/25/michelle_black_concepts/</link>
		<comments>http://paperieboutique.com/2010/05/25/michelle_black_concepts/#comments</comments>
		<pubDate>Wed, 26 May 2010 03:59:33 +0000</pubDate>
		<dc:creator>robyn</dc:creator>
				<category><![CDATA[guest post]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[100% recyclable]]></category>
		<category><![CDATA[100% recycled]]></category>
		<category><![CDATA[bags]]></category>
		<category><![CDATA[bio-degradable]]></category>
		<category><![CDATA[biodegradable]]></category>
		<category><![CDATA[boxes]]></category>
		<category><![CDATA[cards]]></category>
		<category><![CDATA[eco]]></category>
		<category><![CDATA[eco friendly]]></category>
		<category><![CDATA[environmentally friendly]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[kraft]]></category>
		<category><![CDATA[materials]]></category>
		<category><![CDATA[photographer]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[recycle]]></category>
		<category><![CDATA[recycled]]></category>
		<category><![CDATA[supplies]]></category>
		<category><![CDATA[tags]]></category>
		<category><![CDATA[tissue]]></category>
		<category><![CDATA[tissue paper]]></category>
		<category><![CDATA[twine]]></category>
		<category><![CDATA[wrapping]]></category>

		<guid isPermaLink="false">http://paperieboutique.com/?p=2350</guid>
		<description><![CDATA[I love the packaging feature guest posts! And today we&#8217;re particularly lucky because Michelle Black is stopping by to show off her new gorgeous &#8216;green&#8217; rebranding. Without further adieu&#8230; This year I decided to re-brand. I kept the same logo but changed the overall feel of my packaging and marketing materials, to better reflect myself [...]]]></description>
			<content:encoded><![CDATA[<p>I love the <a href="http://paperieboutique.com/category/packaging-feature/">packaging</a> feature <a href="http://paperieboutique.com/category/guest-post/">guest posts</a>!  And today we&#8217;re particularly lucky because <a href="http://michelleblackconcepts.com" target="_blank">Michelle Black</A> is stopping by to show off her new gorgeous &#8216;green&#8217; rebranding.  Without further adieu&#8230;<BR><BR></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/mbc.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="372" height="71" class="aligncenter size-full wp-image-2357" /></a></p>
<p>This year I decided to re-brand. I kept the same logo but changed the overall feel of my packaging and marketing materials, to better reflect myself as a person. With nature in my blood and having practically grown up in the woods (okay not really, but I was a major tomboy and spent a LOT of time outside, haha) I thought the change was only fitting, and I wish I&#8217;d started out with it from the beginning! With all eco-friendly, recyclable, and biodegradable materials, the new packaging just <em>feels</em> good, it gives off a good vibe. Less is more in my book, and keeping the packaging / materials simple, clean, and quietly sophisticated is something that now has a lot of importance to me. My first set of proofs went out the door wrapped in Earth last week and I wanted to share some photographs. I&#8217;ll be getting the remainder of the products this month (print folders, mailers, CD cases). I&#8217;m also looking for a new portfolio for my prints, <strong>does anyone have suggestions</strong>? I&#8217;ve searched far and wide and haven&#8217;t really settled on anything yet.</p>
<p>*Ink on the bags and boxes is acid-free and non-toxic.*</p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black1.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="289" class="aligncenter size-full wp-image-2341" /></a></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black2.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="289" class="aligncenter size-full wp-image-2340" /></a></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black3.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="289" class="aligncenter size-full wp-image-2337" /></a></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black4.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="289" class="aligncenter size-full wp-image-2346" /></a><br />
*Borders / frames on the proof image shown above are available for purchase at <a href="http://www.thephotoprofessional.com" target="_blank">The Photo Professional</A> [ <a href="http://www.thephotoprofessional.com/search/label/leavesFRAMES" target="_blank"><u>here</u></A> ] .*<BR><BR></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black5.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="289" class="aligncenter size-full wp-image-2342" /></a></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black6.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="289" class="aligncenter size-full wp-image-2345" /></a></p>
<p>Order deadline cards were printed at home on natural, recycled paper.<BR><BR></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black7.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="289" class="aligncenter size-full wp-image-2339" /></a></p>
<p>Recycled tissue paper from <a href="http://www.nashvillewraps.com" target="_blank">Nashville Wraps</a>.<BR><BR></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black8.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="289" class="aligncenter size-full wp-image-2338" /></a></p>
<p>Cards with rounded edges from <a href="http://gotprint.com/" target="_blank">GotPrint</a> who is a green company!<BR><BR></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black9.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="289" class="aligncenter size-full wp-image-2348" /></a></p>
<p>Beautiful soft twine from <a href="http://hobbylobby.com" target="_blank">Hobby Lobby</a>.<BR><BR></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black10.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="289" class="aligncenter size-full wp-image-2349" /></a></p>
<p>Logo on boxes and bags is a stamp I had custom ordered.  (Stamp info now included <a href="http://paperieboutique.com/2010/05/25/michelle_black_concepts/comment-page-1/#comment-2965">in the comments</a>.)  I purchased both brown and black inks &#8211; they both look beautiful!<BR><BR></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black11.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="617" class="aligncenter size-full wp-image-2343" /></a></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black12.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="617" class="aligncenter size-full wp-image-2344" /></a></p>
<p>Tags are made at home, printed on recycled paper.<BR><BR></p>
<p><a href="http://michelleblackconcepts.com" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/05/michelle_black13.jpg" alt="Michelle Black Concepts" title="Michelle Black Concepts" width="420" height="289" class="aligncenter size-full wp-image-2347" /></a></p>
<p>Tags are made at home, printed on recycled paper.  *BAGS AND BOXES ARE RECYCLED KRAFT PRODUCTS.*<BR><BR></p>
<p>Thank you so much for sharing <a href="http://michelleblackconcepts.com" target="_blank">Michelle</A>!  Make sure you stop by <a href="http://www.light-traces.com/" target="_blank">her blog</a> and website &#8220;<a href="http://www.thephotoprofessional.com" target="_blank">The Photo Professional</A>&#8221; to say thanks in person!<BR><BR></p>
<p>P.S. If you’re waiting on an e-mail from me, please be patient. I’m extremely behind right now and doing my best to catch up as fast as I can!</p>
<p>Look around the sidebars and say “hi” to several of our new advertisers. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule.</p>
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		<slash:comments>13</slash:comments>
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		<item>
		<title>vert classique</title>
		<link>http://paperieboutique.com/2010/02/24/classic_green/</link>
		<comments>http://paperieboutique.com/2010/02/24/classic_green/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 13:53:10 +0000</pubDate>
		<dc:creator>robyn</dc:creator>
				<category><![CDATA[guest post]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[product recs]]></category>
		<category><![CDATA[100% recyclable]]></category>
		<category><![CDATA[100% recycled]]></category>
		<category><![CDATA[album]]></category>
		<category><![CDATA[assembly]]></category>
		<category><![CDATA[bio-degradable]]></category>
		<category><![CDATA[biodegradable]]></category>
		<category><![CDATA[boxes]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[eco]]></category>
		<category><![CDATA[eco friendly]]></category>
		<category><![CDATA[environmentally conscious]]></category>
		<category><![CDATA[environmentally friendly]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[kraft]]></category>
		<category><![CDATA[materials]]></category>
		<category><![CDATA[packages]]></category>
		<category><![CDATA[photographer]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[recycle]]></category>
		<category><![CDATA[recycled]]></category>
		<category><![CDATA[reusable]]></category>
		<category><![CDATA[supplies]]></category>
		<category><![CDATA[wrapping]]></category>

		<guid isPermaLink="false">http://paperieboutique.com/?p=1000</guid>
		<description><![CDATA[Last fall I put out the call for photographers who had &#8220;gone green&#8221; with their packaging, but unfortunately received no response. Since then I&#8217;ve had multiple viewer requests to feature a guest post by a &#8220;green&#8221; photographer. The problem was finding one, or them finding me. Until now. Green or not, this packaging leaves me [...]]]></description>
			<content:encoded><![CDATA[<p>Last fall I <a href="http://paperieboutique.com/2009/09/25/its-not-easy-being-green/">put out the call</a> for photographers who had &#8220;gone green&#8221; with their packaging, but unfortunately received no response.  Since then I&#8217;ve had multiple viewer requests to feature a <a href="http://paperieboutique.com/category/guest-post/">guest post</a> by a &#8220;green&#8221; photographer.  The problem was finding one, or them finding me.  Until now.</p>
<p>Green or not, this packaging leaves me saying &#8220;WOW!&#8221;  It&#8217;s simply perfection.  So sit back and enjoy the eco-friendly packaging of <a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank">Caroline Ghetes Photography</A>.</p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/caroline_ghetes.jpg" alt="caroline ghetes logo" title="caroline ghetes logo" width="420" height="135" class="aligncenter size-full wp-image-1017" /></a></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_001.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1001" /></a></p>
<p>Inside the photo proof box. The box is 100% biodegradable.<br />
<BR></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_002.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="615" class="aligncenter size-full wp-image-1002" /></a></p>
<p>Another look at the outside of the photo proof box all wrapped up.<br />
<BR></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_003.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1003" /></a></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_004.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1004" /></a></p>
<p>I hand-stamped my logo on this really neat handmade paper.  Then I hand-stamped the word “photos” on these recycled chip-board hang tags. I’ve attached all tags &#038; wrapped the boxes in 100% natural raffia ribbon.<br />
<BR></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_005.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1005" /></a></p>
<p>Here’s a look at the CD my brides get. A photo is printed on a label and then adhered to the CD.<br />
<BR></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_006.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1006" /></a></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_007.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1007" /></a></p>
<p>I use these natural hemp CD cases from <a href="http://www.loktah.com" target="_blank">Loktah</a>. I LOVE their stuff!<br />
<BR></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_008.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="615" class="aligncenter size-full wp-image-1008" /></a></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_009.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1009" /></a></p>
<p>The CD’s are placed on a bed of Natural Coarse Wood Excelsior, inside this 100% biodegradable black box.<br />
<BR></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_010.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1010" /></a></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_011.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1011" /></a></p>
<p>Then the CD box is wrapped with Raffia ribbon and more hang tags are attached.<br />
<BR></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_012.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="615" class="aligncenter size-full wp-image-1012" /></a></p>
<p>And there you go!<br />
<BR></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_013.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1013" /></a></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_014.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1014" /></a></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_015.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="290" class="aligncenter size-full wp-image-1015" /></a></p>
<p>A little peek at the envelope which contains the reproduction release &#038; lab recommendations.<br />
<BR></p>
<p><a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank"><img src="http://paperieboutique.com/wp-content/uploads/2010/02/Caroline_Ghetes_PACKAGING_016.jpg" alt="Caroline Ghetes" title="Caroline Ghetes" width="420" height="615" class="aligncenter size-full wp-image-1016" /></a></p>
<p>An overall look of the finished product. The shopping bag is a 100% recycled Euro Tote.<BR><BR></p>
<p>Because of her extensive research into green boutique packaging, Caroline sells her <a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank">vendor and product list</a> rather than sharing it online.  The cost for this collected information is $25.00 USD. You can read more of the details at <a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank">her blog</A>.</p>
<p>&#8220;<em>100% of every transaction will be donated to support my missions trip to Romania in 2010, in support of my father’s evangelistic travels. It will involve church revivals, visiting &#038; helping orphanages, remodeling for poor families, photography for the needy &#038; of course some documentary photography as well&#8230;In addition to telling you the resources I used to make my own packaging, I will include some more names in there that I did not use, but may work for you.</em>&#8220;<BR><BR></p>
<p>Thank you, <a href="http://www.carolineghetes.com/blog/2009/10/02/going-green-eco-friendly-packaging-photo-presentation/" target="_blank">Caroline</A>, for proving it can be done—and that it can be done to perfection!</p>
<p>There&#8217;s much more in store for this week and we&#8217;re only half-way through.  Don&#8217;t forget to check in daily!<BR><BR></p>
<p>If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).</p>
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