Well that was fun now wasn’t it? Sorry for the LONG gap in posting and returning Paperie-related e-mails! Juggling a business, a website, and magazine duties proved to be more than one person could handle in a holiday pressure-cooker (especially while my assistants were in finals) — and that meant this place was the first to give.
But my last client cards and packages have finally been shipped and hand-delivered, so now I can get back to the fun stuff. Like the final entries in the “business packaging / holiday packaging contest“! I’ll be posting these as I can individually. Please make sure you scroll to the previous entry each time you visit so you don’t miss anything!
Up next is Lauren Shinn of Shinn Shots Photography…
After a year of having a “photography business on the side,” I decided to update and upgrade. The most important piece of this was branding. I chose colors, look, and a feel that I wanted to represent my business. When it came to packaging, I wanted to incorporate all those things. The challenge was that I also wanted to go green. It’s hard to go green without going kraft brown! But I managed to do it. (I hope to come back here to Paperie Boutique and post about it, but in the meantime, you can read a little bit about my regular packaging at shinnshots.com/blog/beinggreen/green-packages/).
This is my first year to have holiday packaging since it’s really my first year for packaging at all! For the holiday packages, I wanted to be consistent with my brand so that it would still be recognized as Shinn Shots Photography. I dropped the blue color and added in the red, but the look and feel stayed the same. I used red ribbon from Michael’s. (In future years, I hope to use recycled ribbon from Nashville Wraps.) I switched out my typical blue paper raffia ribbon for green paper raffia ribbon. I kept the quotes that I have on the tag in the middle of the ribbon, but I replaced the typical quotes with more holiday-type quotes. Then I added little white puff-balls to add to the holiday feel. (They are actually little pieces of giant chenille pipe cleaner from Michael’s…that way it matches the fluffy white stuff used to hold the ornament on the bag!)





I kept my regular bag for the holidays since it’s mostly green already. I am in love with these bags! They are made from jute. Very green and very reusable. I have a coordinating bag in a larger size for larger items as well. (They come from 1-800 Gift Box.) I replaced my typical gift tag with a wonderful holiday ornament. It’s a wood block with 6 photos covered in mod-podge. Beautiful, and non-breakable…a must in my ornament collection! I made the ornaments myself, but there are several crafty people out there who offer them (such as Live Simply and January Hart Designs).
I hope some of these packaging links can be helpful for anyone trying to go green. I’ve gotten a lot of great feedback from my clients!
Here’s to another great year full of beautiful portraits!
Thank you for being patient with me getting this posted, Lauren! I just love the quotes and the ornaments!
Merry Christmas everyone!
-Robyn
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