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Jun201330

0

button June weddings

Paperie is excited to feature an amazing two-part “packaging and presentation” series by Lindsay Alexander Photography! Please help us welcome Lindsay for this “Part II – Wedding Welcome Packetguest post. (You can view Lindsay’s first post “Part I – Packaginghere.)


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Lindsay Alexander Photography

Hi, I’m Lindsay – a lifestyle and wedding photographer based in Fort Mill, South Carolina. After four years of business, I knew that I was ready for a change. When you own your own business and YOUR NAME is at the forefront of what you do, you want your product to be TRUE to who YOU are! Yes, I loved my old look . . . it was me THEN. I just wanted my new look to be ME NOW! I wanted everything to speak to the heart of why it is that I have this business in the first place and it took time and development as an artist and business owner to know that.

(Please click on each of the photographs below for a larger pop-up version. And visit Lindsay’s “Welcome Packet” post on her blog for a detailed explanation of each of the photos you see here.)

Lindsay Alexander Photography

Lindsay Alexander Photography

Lindsay Alexander Photography

Lindsay Alexander Photography

Lindsay Alexander Photography

Lindsay Alexander Photography

Lindsay Alexander Photography

Lindsay Alexander Photography

Lindsay Alexander Photography

Lindsay Alexander Photography

Lindsay Alexander Photography

The sheets for my Wedding Welcome Packet were printed as flyers on high gloss paper. The bridal and e-session cards are rack cards and the groom card is a 5×7 watercolor card from WHCC. The large kraft envelopes and folders are from Paper Presentation.

Part I – Packaging” with additional vendors listed
http://paperieboutique.com/2013/06/24/lindsay_alexander/

My blog post on my “Wedding Welcome Packet”
http://blog.lindsayalexanderphotography.com/welcome-packet…


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we want you
Thanks again Lindsay for sharing your packaging / branding / marketing with our Paperie readers! Don’t miss the first installment of our series with Lindsay Alexander Photography – “Part I – Packaging” – here!

If you would like your packaging featured on Paperie, please write Todd Pollman contact and he will help you get set up.

We’d love to feature your business here, too!


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Paperie Boutique would like to introduce our newest sponsor – Animoto!

Animoto

Animoto was founded in 2005 with the vision of inspiring people to share their lives through the magic and power of video. Animoto’s founders include veterans of the entertainment industry and have produced shows for MTV, Comedy Central, & ABC, studied music in London, and played in indie rock bands in Seattle.

Today, Animoto is a video creation service (online and mobile) that makes it easy and fun for anyone to create and share extraordinary videos using their own pictures, video clips, words and music.

Please help us welcome Animoto to the Paperie family, and read more about Animoto for professional photographers here.


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We are gearing up for our 4th annual birthday party in mid-July and we’d love to have you be a part of it all!
paperie 4th birthday

Last year our vendors provided Paperie readers with over $16,000 in prizes in just ONE WEEK – and our site received over 4.7 million hits during the celebration!

Some of the vendors who participated include MOO.COM, WHCC, Artsy Couture, Kelly Moore Bags, Clickin’ Moms / Click Magazine, Color Inc. Pro Lab, Black River Imaging, Epiphanie Bags, Rice Studio Supply, JoTotes, Sarah Petty’s The Joy of Marketing, ProDPI, drop it MODERN, Miller’s Lab, and MORE!

If that’s not enough to convince you, then just read on…

Your giveaway was a great success and drove lots of traffic for us!” -Nathiya, emerabags.com

Hasn’t even been up for 15 minutes and we already have 25 new fans on our Facebook! Wow that was quick.” -Ryan, h-bphoto.com

I’ve received triple the amount of traffic from your site than any other site I’m advertising on! I’m so pleased with choosing to advertise with you!” -Kathy, boudoirbusinessboutique.com

Anybody wanting to advertise really should. I love browsing your ads to find new vendors and resources.” –Kim, momtriedit.net

I can’t tell you how many people we have advertised with that pretty much ignore our requests (or so we feel). We will be staying with you as long as we are still in business!” -Lori, prairiesweet.com


Contact Todd if you are interested in a custom advertising plan or a Paperie sponsorship and / or wish to sponsor a prize giveaway in this year’s birthday event.

Or you can choose from one of our standard advertising plans and pay instantly here.

Once payment has been made, write Todd Pollman contact and include a copy of your receipt and attach an image for the ad-size purchased.


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Last but not least… As we close out the month of June, Robyn also closes out her run as Contributing Editor / columnist with Professional Photographer Magazine.

For her final June 2013 column, Robyn brings everything around “full circle” with the topic “Sales and Marketing Tools“. Her first column in June 2010 was on the very same topic!

Professional Photographer Magazine June 2013

In this issue Robyn featured products by Miss Poppy Design, Beth Forester’s photoDUDS, The Shoppe Designs, Birdesign Shop, Prairie Sweet
Boutique
, and Design Aglow.

Professional Photographer Magazine June 2013 Robyn Pollman Sales and Marketing
Professional Photographer Magazine June 2013 Robyn Pollman Sales and Marketing

Click the magazine pages above to read a larger .pdf version of the article. You can also find the article on page 54 and page 56 of the print-version. Plus you can download the digital edition now if you’re a PPA member or digital subscriber.

Don’t get Professional Photographer Magazine? You can subscribe here!


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Have a great holiday week! See you real soon!
Robyn & Todd

P.S. See more recent posts on welcome packets at the links below:
1. http://paperieboutique.com/2013/04/25/photographer_welcome_packet/
2. http://paperieboutique.com/2013/04/27/boudoir_themed_welcome_kit/

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Dec201129

0

button blackjack!

wrap battle

Time for three more entries in the 2011 Wrap Battle from Paperie Boutique and HB Photo Packaging—sponsored by Artsy Couture, Bad Sass Backdrops, CPQ Professional Imaging & Hardwood Frames?!? (Official rules are here, and a list of this year’s prizes is located here.)

The prize package for our 1st place winner is now worth OVER $2000 – and we have well OVER $4500 in prizes donated total!


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We’ve reached Entry #21 from Keki Photography – love how festive it is!

Keki Photography
click each Wrap Battle entry photo for a larger pop-up version


The boxes and elastic bands are from HB Photo Packaging, the ribbons and other accepts are collected from a variety of sources. The base for every customers packaging is the same: red box with silver band…then each package is customized to match the client and season!

Keki Photography
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Entry #22 is from Hold ‘Em Photography. Such a unique, rich color combo!

Hold Em Photography
click each Wrap Battle entry photo for a larger pop-up version


We wanted our packaging to have a earthy and organic feel, but also wanted a bit of vintage and elegance as well. Paying attention to small details such as creating a custom stamped envelope for our ornate shape business cards lets our clients know from the beginning that their photography experience with us will be anything but ordinary. We are passionate about bringing our clients stories to life with wall displays in their homes and wanted that to start with packaging and marketing materials.

Vendors used:
• Brown boxes – DNL Photo Supply
• Kraft envelopes – Paper Presentation
• Bags and raffia – Beverly’s Crafts
• Ornate cards for brochures – CPQ
• Ornate business cards – Black River Imaging

We also change the photo on the business card with every 20 cards, so it is always a surprise for the client as to which card they will get in their envelope. Clients are delighted when they see one of their photos has made it to our cards, and are happy to pass them out to friends and family.


Hold Em Photography

Hold Em Photography
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Entry #23 is from Lynette Weber Photography – sure to brighten any day!

Lynette Weber
click each Wrap Battle entry photo for a larger pop-up version

I have changed my color scheme but I really loved this packaging!

Vendors used:
• Boxes – HB • Photo Packaging
• Tissue paper and raffia – Nashville Wraps
• Custom shape stickers – Black River Imaging
• Silver Bag – JoAnn Fabrics


Lynette Weber

Lynette Weber
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More entries still waiting in my inbox – so check back soon!

We’ll be accepting entries for the remainder of 2011 – the cut-off date / time to enter the “2011 Wrap Battle” is Saturday, December 31st, 2011 (11:59 p.m. EST).

For information on how to enter your own packaging photos, this Paperie post will walk you through it!

See ya’ real soon!
Robyn & Todd

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Dec201124

1

button lustre of midday to objects below

Merry Christmas (Eve) and Happy Hanukkah to all of our readers!

Do you still have a few last minute gifts to wrap and assemble? Check out our Pinterest board! I’ve been scouring the web now that I finally have that elusive thing called “free time” to find the best wrapping ideas and holiday-themed FREE printables (for you – and ME)!

There’s everything from FREE printable giftwrap, to DIY boxes, to embellishment ideas (including these awesome photo cookie-cutter frames and paper bows)!

wrappings

click each collage above and below to visit our Pinterest board

printables

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And now we have four more entries in the entries in the 2011 Wrap Battle from Paperie Boutique and HB Photo Packaging—sponsored by Artsy Couture, Bad Sass Backdrops, CPQ Professional Imaging & Hardwood Frames! (Official rules are here.)

The prize package for our 1st place winner is now worth OVER $2000 – and we have well OVER $4500 in prizes donated total!

Entry #15 by Jennifer Weinman Photography arrives just before Santa!

JWP Packaging
click each Wrap Battle entry photo for a larger pop-up version


I like to keep things as local as possible, so most of my materials I purchase in our small little town at the local Hallmark or Hardware store. (There are no Michael’s or Hobby Lobby stores within an hour!)

My holiday packaging is a spinoff of my regular packaging, which includes white, kraft paper, and twine. Typically I package my large canvases or framed prints in handmade muslin bags, but I decided to try tissue paper this year for Christmas. I also incorporate a stamped logo using a custom rubber stamp.

Vendors used:
•  Bags – Kraft bags (you can find similar ones at Nashville Wraps)
•  Tissue paper – Local Hallmark store
•  Twine – Local Ace Hardware store
•  Handmade Christmas light ornament – Made by a local artist
•  Bows and ribbon – Local Hallmark store
•  Frame ornament – Organic Bloom
•  Tags – Kraft Paper from Paper Presentation, cut using decorative
    scissors
•  Custom logo stamp – Rubberstamps.net


JWP Packaging
JWP Packaging
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Entry #16 is a festive creation by Captured Bliss Photography:

Captured Bliss Photography
click each Wrap Battle entry photo for a larger pop-up version


I use the boutique packaging from MPixPro and add some fancy touches – sparkly tissue inside and custom stickers – and always, ALWAYS pink and green touches on everything.

Captured Bliss Photography
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Entry #17 from DeShazo Photography has a beautiful, creative mix of laces, notions, and textures:

Megan DeShazo
click each Wrap Battle entry photo for a larger pop-up version


I wanted to do something different with my packaging this Christmas season to let my clients feel loved and appreciated! Therefore, I gave my ‘everyday’ packaging a little bit of a different feel. I wanted the gifts to match my brand, and have a natural, hand-made feel to them with a touch of whimsy. Each client gift sent out this year has their own, unique touch – some wrapped with burlap, some with brown kraft paper and twine – some had flower while others had lace.

Vendors used:
•  Sage photo boxes – HB Poto Packaging
•  Brown kraft paper – Hobby Lobby
•  Ribbon and lace – Hobby Lobby
•  Hang tags – Hobby Lobby
•  Gift bag –Hobby Lobby
•  Burlap – Given to me by my friends at WiseAbe
•  Flowers – made with coffee filters dyed with tea bags


Megan DeShazo

Megan DeShazo
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Entry #18 from VLV Photography needs to be viewed large to appreciate – so click on the images!

VLV Photography
click each Wrap Battle entry photo for a larger pop-up version


Vendors used:
•  Brown bags, tissue paper, and candy bags – boxandwrap.com
•  Bag tags – Jessica of Starr Design
•  Boxes (with vanilla tissue) – HB Poto Packaging
•  Portfolio Cases (used for calendar gifts, smaller print orders and
    as envelopes) – Paper Presentation
•  Clear bags for prints – ClearBags.com (and also Rice Studio
    Supply
)
•  Jute cord and fabric strips – Jo-Ann’s or Wal-Mart (I use fabric
    with leaves on it that go with my brand, cut into thin strips and make
    the strips more “ragged” by pulling them through my hand)
•  Custom DVD – MPixPro
•  DVD cases (not pictured) – ReBinder and custom DVD cases
    from MPixPro (with plans to use Kraft & Jute in the future)
•  Round stickers – Zazzle
•  Gift certificates – Printed from MPixPro / Miller’s
•  Business cards – Miller’s
•  Thank You Card – a package of 50 kraft cards from Hobby Lobby
    (stamp and ink also from Hobby Lobby)
•  Square sticker on the front of bags (not pictured) – MPixPro

VLV Photography

There are even more entries to post in my inbox. And as the holidays wind down, I expect even more- so stay tuned!

For information on how to enter your own packaging photos, this Paperie post will walk you through it!


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We have a couple of prizes to award from recent giveaways, so away we go! The winner of the “Senior Portraits 101 Guide“ is…Lynette Weber!

Senior Portraits 101 winner

And the winner of the $75 Design Aglow gift card is…Melanie Ashcraft!

Design Aglow winner

Congratulations to all of our winners, thanks to everyone who entered, and a huge thank you to Senior Portraits 101 and Design Aglow!

I’ll be contacting both winners with prize information this weekend, so check your inboxes!


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To close, I received the following from Kelli France and wanted to share it with all of you. Back in college, I worked in a group home with Down Syndrome adults – so this something very near and dear to my heart – not just at the holidays, but all the year through. Please take the time to read / spread the word!


Giving Back
from Kelli France / Chic Critique Forum

Christmas is just around the corner and it’s a time where we think beyond ourselves to serve others. Chic Critique Forum would like to donate $5000 to help this little girl with Down Syndrome get out of a neglected orphanage and adopted into a loving home but they can’t do it without you.

Meet Charity. Read her story.

charity


If you would like to give back this holiday season, HERE’S HOW YOU CAN HELP: It will only take 5 minutes of your time but could change her life.

•  Join Chic Critique Forum with an annual membership and they’ll
   donate $19 towards her adoption grant

•  Share on Facebook and Twitter by saying: “Help this little girl with Down
   Syndrome get adopted and out of an orphanage
“: http://tinyurl.com/cz85bwz
•  Pin her picture on Pinterest with the text: “Help this little girl with Down
   Syndrome get adopted and out of an orphanage
“: http://tinyurl.com/cz85bwz
•  Copy and paste this blog post onto your own blog
•  Share her story with your friends & family via email
•  Donate directly to her grant

$39 for an annual forum membership is really not that much when you consider how much you will be helping sweet, little Charity. It’s the same price of an action set, card templates, a dinner for 2, a set of Legos, a belt at Anthropologie…but this $39 will make ALL the difference for her. Please help them to help her!


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Thanks to everyone for reading / supporting Paperie in 2011!

Have a magical holiday season—
-Robyn & Todd

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Mar201107

0

button calendar girl

Today Dawn Wallace Photography is stopping by to share a few photos of her packaging / marketing materials.

UPDATE: Post has been updated to include vendor information/additional photos!

dawn wallace logo

Hi. My name is Dawn Wallace and I have been an on-location photographer for the past 5 years. I discovered Paperie Boutique back in 2009 and have been soaking up information and ideas since then. This year, I had the very talented Jeanine Linder design a custom logo for me. I figured this was the perfect time to put what I’ve learned from this wonderful site into action!

Here are examples of what my welcome packet looks like. I send these to my clients when they book their session, then I go over it all at our consultation.

My collections include digital files. I send these on an imprinted wooden flash drive from Pexagon Tech. My clients love them because they are pretty and they can reuse them. My senior clients take even take them to college!

dawn wallace

Click above image for a larger pop-up version.

dawn wallace

dawn wallace

learn how to make flat-bow above here at Paperie

dawn wallace

And Dawn shared photos of our free calendar / biz card template in action…

dawn wallace

dawn wallace

You can download your free copy of this calendar template here.


To achieve Dawn’s look:

• Logo Design by: Jeanine Linder
• Client Welcome Brochure, Business Card & Pricing Card
  Templates: PT4P
• Logo Stickers: Vista Print
• Folder & Envelopes: Paper Presentation
• Jewelry Catalog: Planet Jill
• Wooden Flash Drives: Pexagon Tech
• Ribbon and Buttons: Hobby Lobby
• Marketing Materials are printed at ProDPI and business cards
  are printed at Moo
• I print the contract and model release myself

Thank you so much Dawn – everything looks amazing!

We’d love to feature your packaging here as well! Please e-mail robyn @ this domain to be added to the posting schedule.

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Aug201006

10

button True story.

I was so excited to be contacted by Courtney Reece to feature her packaging in a guest post here at Paperie Boutique. (And not just because her site launches with a Barney Stinson quote.) Enjoy, and have a great weekend!

I have just put the finishing touches on my packaging with the help of past photographers that have been featured on your site!

Courtney Reece

I’m a wedding photographer primarily so when I thought about my packaging I wanted it clean and elegant and reminiscent of weddings. But at the same time I wanted there to be a small pop of color because that’s just a little piece of me. Blue is my favorite color and of course it’s a small piece of my logo so added that pop of color in the ribbons I tied around my presentation boxes.

Courtney Reece

Courtney Reece

A very important part of my packaging is my thank you cards. It’s probably one of my favorite parts of all my packaging! It never matters how many weddings I shoot, I never feel any less grateful to be a part of such an important and special day. This is just one small way I can show my appreciation by writing a note of gratitude to each client.

Courtney Reece

My discs came from Discmakers (a huge thanks to Gail Werner for her referral to them). I love them! They were incredibly easy to order and the quality is great! And they look amazing in the white tin disc holders that I got from Effectuality, Inc.

Courtney Reece

Finally a brief word on my pricing and information guide, you may be surprised to find they were printed at FedEx Office. They were printed on their gloss text paper and I was pleased enough with the turnout not to turn anywhere else for them as of yet. It’s one of the only places I’ve found right now at a comfortable price that doesn’t require a minimum print order which I prefer, since my pricing and information is subject to change. But as you can see, they don’t look too shabby!

Courtney Reece

Courtney Reece

The full list of my vendors are :

• 5×7 and 8×10 White Presentation Boxes: Rice Studio Supply
• Small Round Logo Stickers: Zazzle
• Round Cornered Business cards: GotPrint
• Custom Discs: Discmakers
• White Disc Holders: Effectuality, Inc.
• White Presentation Folders: Staples Office Supply Store
• Black Presentation Envelopes: Paper Presentation
• Blue Ribbon: Michael’s Craft Supply Store
• Custom Address Labels/Folder Labels: WHCC (designed by me)
• Copyright info cards/Reproduction recommendation cards: WHCC
  (designed by me)
• Thank you cards and Envelopes: WHCC (designed by me)
• Wedding Pricing and Information Guide: FedEx Office (designed
   by me)

Thanks again to Courtney Reece – stop by her blog and let her know how great you think everything looks!

P.S. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule!

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Apr201030

4

button it’s a nice day for a white wedding

It’s been a great week at Paperie and I’m very excited to wrap things up on a high note with one of my favorite things — the packaging features. Not only is Gail Werner Photography‘s work and presentation absolutely stunning, there’s a double-bonus because I learned about a couple of new vendors myself! So grab a Coke and a smile, kick your feet up because it’s almost the weekend, and enjoy today’s guest post!

(P.S. Don’t forget there’s a contest going on — there’s just over 12 hours left to win a slot in the “503 Photography Workshops for Kids & Teens“!)

Gail Werner Photography

Like everyone else here on this site, I’m a big believer in the power of a positive brand experience. But it wasn’t until I felt comfortable with the brand I’d developed for myself late last year that I began to want to invest in marketing materials that reflected it.

When I started researching online to find resources on where to go for those materials, ooh boy, was I confused! Then a photographer I follow, Heather Garland, blogged about being featured here on Paperie Boutique and I couldn’t believe how awesome both Heather’s marketing products were – but also what a resource there was to be found here on this site!

Gail Werner Photography

First I wanted to make sure that when my clients opened their package from me they had a second, more beautiful package waiting for them inside.

I ordered these boxes from The Container Store, with each ranging in cost from $4-$10, depending on size. They are heavy and glossy white.

The ribbon is from from Hobby Lobby. The stickers are from Zazzle.

[Note from Robyn: Paperie has a free template for Zazzle stickers available for download here.]

Gail Werner Photography

One of my latest inspirations for my business is sharing my clients’ stories in a new and unique way that reflects my past as a journalist, so with each order, I’m including a copy of their story with their digital files / prints, etc. Here is the story of Michele and Eric. (Theirs is the story you can see pictured here in a frame — also bought at Hobby Lobby.) These frames are $4 each, and perfect for this little personalized touch to their package (I wrap everything up in black tissue paper before it goes in one of my Container Store boxes).

Gail Werner Photography

My thank you cards feature a quote I found online about giving thanks. Simple and, in a way, a reflection of me, because I am a quote NUT. My copyright releases were printed up on 5×7 cards from WHCC. My letterpress business cards were made by a letterpress / design company called The Mandate Press. At Mandate, if you are making black and white letterpress cards only, it’s $95 for 250 cards. They are gorgeous! My DVD cases come from DNL Photo and my DVDs (which I love because they have such a great polished look to them that’s so professional) were printed by Discmakers. I cannot say enough wonderful things about Discmakers‘ customer service. Every time I emailed them with a question, I had a response within hours. SUPER company to work with!

Gail Werner Photography

My Post-It notes are from 123Print and I LOVE them. Who doesn’t want personalized Post-Its for their business, right?

[Note from Robyn: Paperie has a free template for Post-It notes from VistaPrint available for download here.]

Gail Werner Photography

I made my initial client packets using folders and envelopes from Paper Presentation. On the outside of the white folders, I adhered a custom-designed branded sticker, printed by WHCC. This was more cost-effective for me than getting something custom made but still a nice personalized touch! The black mailing envelopes have my branded mailing sticker on them as well. These stickers were also printed by WHCC and custom designed by me. Inside each of the presentation packets, I include my pricing information, sheets with tip information (varies for portrait or wedding client) and a copy of the contract / model release. I wanted to keep these packets as print-outs for now as I’m at a point in my business where my prices will continue to change in the months to come and I didn’t want to invest in printed pricing booklets for that reason.

I hope you all were able to take away a few ideas for your own marketing from this post. Once I finally decided on what I needed and what companies I’d order from, it was a pretty quick process (a few hours) to get all the items you see here ordered and taken care of. So if I can do this, I promise you anyone can!

Thank you so much for sharing your beautiful packaging and resources Gail! Everything looks amazing! You can also catch Gail at her blog, on Facebook, and on Twitter.


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503 Photography Workshops Giveaway

You have until 11:59 p.m. EDT tonight Friday, April 30th to win a spot in the 503 Photography Workshops for kids and teens! Check out Wednesday’s post for more details!


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ATTENTION VENDORS: We tuck business cards, coupon inserts, and promo pieces inside of our prize packages. If you are interested in having yours included, please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). Also contact me if you are interested in having your business packaging, marketing ideas, or photography-related products featured on Paperie Boutique.

ATTENTION PHOTOGRAPHERS: Show us your packaging! If the features here have helped you pull together your own look, please share with the class and pay it forward. Contact Robyn (e-mail link in the sidebar / robyn @ this domain) to be added to the posting schedule.

If you are interested in advertising with Paperie Boutique, please contact todd @ this domain.

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Mar201010

7

button just say Julie!

Posts like this make me smile. Not just because the packaging is so fantastic (which it absolutely is), but because all the counteless hours people have poured into this site are really paying off and helping people. What a fantastic way to “pay it forward”! Grab a Coke, a smile, and kick back. Another great packaging feature / guest post coming up…by Julie Rollins Photography

Julie Rollins Photography

This past October 2009 is when I decided to move full steam ahead with my photography business. I scoured the Internet daily, trying to soak up everything I possibly could on how to get my business off the ground and running. I constantly read about how important branding is and I knew I had a ton of work ahead of me. I came across the Paperie Boutique website and turned to it almost daily looking for inspiration for the packaging I would eventually come up with.

My New Years Resolution for 2010 was two parts. The first part was to get my blog (julierollinsphotography.com/blog/) up and running. The second part was to design my packaging and Welcome Kit.

JR Photography

JR Photography

All of the colors in my packaging are a direct spinoff of my logo. I wanted to stick to that same color scheme, which made things easy for me.

My bags, tissue, ribbon, raffia, large Kraft boxes and Kraft pillow boxes are all from Gift Box Corp of America.

JR Photography

JR Photography

JR Photography

My large and small round stickers are from Zazzle.

JR Photography

My brown photo boxes are from DNL Photo.

My rounded hangtags are from 48HourPrint.com.

JR Photography

JR Photography

Inside the chocolate boxes you will find clear bags with backing boards, which are from Clear Bags. Also included in the boxes are 5×5 cards with portrait care and copyright information.

JR Photography

JR Photography

JR Photography

When my clients call to book their session, the first thing I do is send them out their Welcome Packet. The packet is full of information about my photography, pricing and session details.

♦ Please see this updated entry for the vendors used. ♦

The Kraft colored presentation folder is from Paper Presentation.

JR Photography

Inside my Welcome Packet you will find a chocolate petal envelope with my referral cards in it and a 5×5 card detailing the program. The envelope is from Paper Source.

JR Photography

JR Photography

Also included in my Welcome Packet are a pen and a sticky note pad. These two items along with my 4×8 rack card are from Vista Print.

JR Photography

JR Photography

The remainders of my press printed products are from local printers. I love being able to have all of this information together in my Welcome Packet, because it’s so nice to mail this right off to my clients when they call to book their session. The last thing I include in the Welcome Packet is a Session Reminder Card, which is also from a local printer.

Designing all of my press printed products took a while and then ordering all of the packaging was also a huge job. That being said, having everything done is such a relief. I felt great today when I had a new client call to book a session for next week and I dropped her Welcome Kit off at the post office this afternoon. Knowing that I have this all finished, I probably would still be trying to figure things out if it hadn’t been for the inspiration from Paperie Boutique! Thank you so much Robyn – I love your site!!!

Julie

Thank you so much, Julie! Make sure to stop by her blog and say “hi”! (You can also see a lot of the photos above bigger and in greater detail there.) And don’t forget to submit your own packaging photos to the site (instructions at post’s end)!

In case you didn’t see today’s newsletter, Paper Source just announced a new recycled kraft paper collection. Check it out:

paper source kraft

Don’t forget there’s just over 24 hours left to enter the “Pink Boutique Packaging Set” from Paperie Boutique and HB Photo Packaging. Go here to enter!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Feb201001

10

button Heather, be thy name

I am so excited about this guest post—it has really inspired me to change things up a bit and add a few new items to my packaging arsenal. Sit back, take five, grab and drink, and prepare to be wow’ed by Heather of Heather Garland Photography!

Wow, I feel like it’s Christmas and I just got handed the most beautiful present under the tree.” When a client told me this one day, I knew why I put so much work into my package. It wasn’t just because I loved packaging, it was because my clients loved it too and it made them feel special. Of course, I do love packaging too. It is so exciting to me and I am always working to improve my packaging. Most people think it is silly to put so much investment and work into handing clients who have already booked you their prints. I think that is quite wrong, our clients that have had sessions are photographers MOST important marketing tool. Every one of them has friends, family, and co-workers who get married, have babies, and want family portraits. Making my clients happy is my biggest goal, not just for referrals but because I genuinely consider them friends after our sessions. Because of this, when I hand them their prints, I want them to feel like I handed them something worth the hundreds of dollars they paid for it.

First off my amazing marketing products and logo are from Amy Grace at candyapplestudios.com. She is absolutely incredible. I already had my logo done before and just switched to her to give me a somewhat new look. She made me feel so professional and amazing. Every design she handed me I was in awe because they were so incredible.

heather garland

Above is my packaging. I have 3 different sizes of bags (one for sizes up to 5×7, one for prints up to 8×10, and one for sizes up to 16×20), a few different sizes of boxes (wallets, 4×6, & 8×10), and multiple shipping boxes (4×6, 8×10, and DVD sized).

My bags, boxes, tissue paper, and shipping boxes are all from papermart.com.

heather garland

My tags are from cpq.com, are tied with raffia from bagsandbows.com.

heather garland

heather garland

My 8×10 boxes (apparel boxes), which I place inside the bags, have ribbon from Hobby Lobby and are secured with a 2 inch sticker I made myself. (I am probably going to start an etsy store eventually, just because there aren’t a lot of places to get quality round stickers. I’ve tried tons of places like Zazzle and can’t stand the shift.) I also have a 2×3.5 inch sticker from whcc.com on the bottom of my boxes and in the middle of my bags.

heather garland

heather garland

Inside my boxes I put the prints, an envelope with a copy of the contract, a business card, a referral post card with referral cards, and usually a little post-it note with a note to the client.

heather garland

heather garland

Here is a close-up of the envelopes with the contract. They are from vistaprint.com.

heather garland

heather garland

I include referral cards that share my referral program, along with a baggie from clearbags.com with 5-10 referral cards. The large postcard is from whcc.com and the business cards are from gotprint.net.

heather garland

heather garland

These are the post-it notes from 123print.com.

heather garland

My prints are secured with the appropriate bag from clearbags.com and have white backing board.

heather garland

I also have little wallet boxes and 4×6 boxes (jewelry boxes) that are inside the bag (if applicable).

heather garland

lheather garland

heather garland

They have small 1 inch stickers on them, which I use on a lot of my products. I also make these myself.

heather garland

If clients order a gift card, I package them the same as prints but in a 4×6 box. Here is a close-up of my gift cards.

heather garland

My shipping boxes are new for me, I figured if I was professional in my other packaging I should have the same look for my shipping too.

heather garland

heather garland

I get my shipping labels from 123print.net and use a 2 inch sticker to seal it.

heather garland

I include a tag (unpunched), the pictures, and tissue paper. This a 4×6 sized box with 4×6 prints and wallets.

heather garland

heather garland

For my wedding clients, I have my contracts printed and put in a folder from Office Depot. My folders are the only thing I am changing soon. I am looking into brown folders from paperpresentation.com. I put a 1 inch sticker in the corner and a business card in the slot inside.

heather garland

When they book I send them a copy of the contract, a thank you card, and a candle. The thank you is from whcc.com and the candle is from Bath & Body Works.

heather garland

I also include a link to a personalized site. This site has dates their payments are due, a copy of the contract & model releases, a get-to-know-you email form, and special tips for the wedding. If you want to see an example you can check it out here: http://heathergarland.com/bridesite/

heather garland

Here is a close up of the thank you cards, referral cards, and business cards again.

heather garland

The only thing not shown is my DVD cases, they are from jewelboxing.com and designed by my amazing designer. They are personalized with pictures from the shoot, along with a print release, and a panel explaining cropping of the photos and recommending Mpix.com.

My marketing materials change all the time, but I feel like now finally my packaging is established and I will only be adding on new and more exciting pages in the future. I am so excited to be able to share my packaging and hope it can inspire someone. This blog has definitely inspired me in my packaging and I love Robyn’s packaging and every person featured on the blog. So I hope I can pay back in a way, what has inspired and helped me so much. Thanks!

Love, Heather


Did I tell you that you would be wow’ed or what? Please stop by Heather’s blog and / or leave a comment to tell her “thanks!” What a way to kick off the new week!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Sep200915

4

button visual dessert

If you’re like me and you’re not ashamed to say that photos of pretty packaging make you weep openly, this is your warning to go grab a tissue right now. This is some of the most beautiful presentation I’ve ever seen—and the product photography is as outstanding as the products themselves!

So let’s get started! A guest postJ.Passon Artistic Portraiture packaging:

J Passon

These pictures show the variety of ways that I package up my orders and client gifts. No two packages are necessarily the same yet they all have the same components.

J Passon

J Passon

I am very particular about my colors and search high and low to find the perfect color of turquoise and 2 shades of brown for my bags, boxes, ribbon and tissue. I love using kraft bags and boxes as they have a great organic and natural feel which goes with my natural and candid style of photography.

J Passon

J Passon

Just the past couple of months I decided to step up my game when it came to packaging. I realized that my clients were spending quite a bit more money and I wanted them to feel like it was a $1,000 package in their hands. I just love hearing the oohs and aahs from my clients as I hand them their package!

For all of my prints, I slip them into clear self-sealing bags with a white board for rigidity. I then layer them into the boxes with tissue and secure the tissue with a mini sticker from Moo. The boxes then get a couple of layers of ribbon and a label on the top. On the bags I hang a mini moo card that I customized by rounding two of the corners and I layer behind the card a piece of coordinating cardstock and then tie it to the handle. Finish off with tissue and a big ribbon and it is ready to go!

J Passon

I recently launched a new newborn website so depending on what type of session I am wrapping up, I have two different sets of labels and mini cards. This helps the newborn client feel a little extra special!

J Passon

To each session I bring along a client packet which contains all of the product and pricing forms, some marketing materials and I tie it up with a ribbon.

J Passon

J Passon

Each client also gets a little bag with some chocolates and a mini version of the Inspire Guide. I customized the guide to match my colors and presentation style. Just about every item in the client packet is customized with my colors and the same fonts that are used in my logo. This helps to maintain a specific style and look.

J Passon

J Passon

Earlier this year I found a lab that printed 5×7 cards that fold on the side. I loved them and instantly had my graphic designer create a high-end gift certificate that clients love!

J Passon

J Passon

I have used various graphics from templates I have purchased to create custom stickers from Moo. I use them on a variety of my packaging.

J Passon

I get a variety of my packaging and marketing products from a variety of places so here is my general vendor list:

Rice Studio Supply
Bags & Bows
Nashville Wraps
Paper Presentation
Clear Bags
Moo
WHCC
Bay Photo
McKenna Pro Lab

Make sure to visit Jessica’s website, new newborn website, and blog. Tell her thank you for sharing and inspiring!


If you’re interested in having your packaging, marketing ideas, or products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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Aug200920

9

button it’s a Small world

It’s time for another guest post! Everyone say “hi” to Carrie Small of Carrie Small Photography in Fayetteville, NC. She has one of the cutest logos I’ve ever seen, and some of her ideas have really inspired me to step up my game!

carrie small photography

carriesmall2

This is the folder that clients get when they book with me. Right now it includes a price info sheet, business card, trifold brochure with the contract on it, and a client info sheet/model release/contract signing.

I bought the folders from paperpresentation.com.

UPDATE: My amazing logo and marketing design are by Tiffany at OTSS (onthespotstudio.com).

carrie small photography

This is the Trifold brochure. I print this myself.

carrie small photography

This is the price sheet and the client info sheet.

carrie small photography

Here is a photo of all the things used in my packaging. The boxes are from WHCC, stickers from WHCC. I include a CD with web sized images, referral cards, a print care/copyright card, and a folded business card in each order.

carrie small photography

On top is a 5×5 Pano Album from Millers.

carrie small

carrie small photography

Referral cards, copyright / print care, and business cards – all printed from WHCC.

carrie small photography

This is a bound inspiration guide that I send home with my clients for them to get ideas for wall portraits. They are printed as 3.5×5 proofs and then hole punched and bound together with a ring.

carrie small photography

carrie small photography

The 5×5 Proof book from WHCC.

carrie small photography

carrie small photography

And last but not least, all my new baby clients get a gift of a bib, printed at cafepress.com.


Are those bibs seriously not the cutest thing you’ve ever seen? Kudos, Carrie—and thank you so much for sharing with the class! You can see her blog here, and even more of her amazing photography at her website.

Don’t forget to check out the special Moo business card promotion and pre-sale going on now if you missed the last post! And if you’re interested in having your packaging, marketing ideas, or products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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