We’re excited to present one of our favorite features on the site – photography packaging photos & descriptions by Erica Clark Photography!
Ever since I was a little girl, I’ve had a love affair with all things stationary. Even as a teenager, I was always looking for the most unique and personalized gift packaging. I would wrap CDs in sheet music and unravel and scrunch up the inside of cassette tapes for the bow. Now, I totally allow my photography business to feed my love for boutique packaging.
I specialize in family photography and weddings. So, I decided to include my packaging for family clients as well as my wedding welcome packets which I send to brides who book with me. (Vendor information provided after photos.)
All teal colored boxes were purchased at H-B Photo. I ALWAYS buy my boxes from there. The quality is great, the prices are good, and the shipping is lightning fast.
The brown paper bags shown in the first image were purchased at my local dollar store where they are 2 for a $1. The little white bags are bought at a variety of places. Basically, wherever I see a good sale.
I bought the tiny brown paper sacks from a vendor on Etsy, I tuck a business card inside and clip it with a miniature clothespin I found for $2.00 a box on clearance at Walmart. I think about 20 came in a box. Needless to say, I bout about 10 boxes.
The twine, I bought it from our local farm store when they were marked down and out in a clearance bin.
All ribbon/lace was purchased at our local Hobby Lobby. They frequently have 50% ribbon/bows sales. When they do, I stock up…big time.
The burlap, which is cut into strips, was also purchased at Hobby Lobby. I’m an economical girl because the way I see it, if I save money, so do my clients. So when I bought the burlap, I bought TONS of it because I printed off a 40% off coupon from Hobby Lobby’s website.
The red and white baker’s twine was purchased at JoAnn’s Fabric. The tissue paper was purchased at Target. The little back chalkboard ‘thank you’ tag is actually just black card stock with a hole punched in it. I bought a chalkboard pen online (eBay, I think) and I hand write ‘thank you’ on the card stock. I trim the edges so it looks like a little ticket. The white button is just from my stock pile of random buttons. The clear plastic bags are from Rice Studio.
My business cards and mini cards are from Moo…of course. One of my favorite things about Moo, besides the ultra high quality, is their infinity print. If I buy 100 cards, I can have 100 different images on the backs. That’s pretty awesome in my book. As a photographer, it’s like having a mini-portfolio in my wallet. I always hand out cards with images on the back that might correspond to the type of photography a potential client may want. Some of my stickers come from Moo as well. The business cards and mini cards serve as hang tags as well.
The stickers I use to seal the tissue paper are from WHCC. The 5×5 press printed square is also from WHCC and I use the other side to hand write a thank you note.
The petal enclosure is what I use for discs of digital files and the 5×5 card fits right on top of it. I buy those from The Paper Source. I seal the enclosure with one of the Moo stickers.
The 3×3 accordions are from WHCC and are sometimes one of the little gifts I give my clients.
The following is what goes into my bridal packets, along with a few business cards from local hair/make-up, DJ, & cake vendors.
All of the press printed products are purchased from WHCC. ALL of the images used were taken by me, but the templates were purchased from Design Aglow. I LOVE Design Aglow! LOVE!
Included in my bridal packets are:
A little accordion pocket planner. That way, as they complete each step of the planning process, brides can check it off in their planner. It’s the perfect size for their purse.
The 5×5 trifold includes info regarding save-the-dates, first looks, formals, and even a little note just for grooms.
Also included is a 4×5 accordion card all about make-up and ways for brides to look their best.
Finally, a 5×7 press printed card that talks about engagement sessions. On the reverse side is ‘what-to-wear’ advice.
Most of my brides don’t hire a planner, so I try to make the planning process as easy as possible for them.
The last thing I include is an Erica Clark Photography tote bag wrapped with the baker’s twine. The 3×3 hang tag is from WHCC and the totes are from The Wedding Chicks.
When my clients receive their prints or when my brides receive their welcome packets, I want them to feel like they are receiving a special little gift that was meant just for them.
I always say that hiring a custom photographer should be a luxurious experience and I want my packaging to represent just that.
A side note on budgeting, I always wait for sales. Always. Hobby Lobby always has sales/printable coupons on their website, Design Aglow offers a discount when the item is just released, WHCC has press printed cards sales every spring and winter, Target and JoAnn’s have clearance items, Moo offers free shipping sometimes, and so on.
When I decided on my branding colors, I thought about holidays. Yes, holidays. There are 2 major holidays that use red as the main color: Christmas and Valentine’s Day. The week following those two holidays are when I clean up!
My point is, luxury doesn’t have to have a hefty price tag. Just be smart about what, where, and when you buy.
A very special thanks to Robyn for allowing me to share my packaging addiction. I’m grateful to have Paperie Boutique as a source for inspiration.
And a huge thanks to Erica Clark Photography for taking the time to share her packaging photos / resources / hints & tips! If you just can’t get enough of Erica’s packaging and presentation, make sure to visit this blog post and tell her thanks for sharing with the class!
Excited to announce the winner of the 3-month subscription to Chic Critique Forum is Tara Nichols!
And the winner of our Poppy Tree Frames giveaway is…Olivia Price Photography!
Thanks to everyone who entered both contests, and to Poppy Tree Frames for the fun prize! I’ll be in touch with the winners by Monday!
If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact Robyn (e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).
Check in all week – great things are scheduled!
–Robyn & Todd
P.S. The Savvy Photographer is running a photo contest through May 15th, 2012. Categories include Baby, Child, Family, Seniors , Wedding, and Pets. The prizes are amazing, so visit the site to check them out – and enter!
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