Paperie Boutique • products, packaging and marketing ideas for professional photographers

May201025

I love the packaging feature guest posts! And today we’re particularly lucky because Michelle Black is stopping by to show off her new gorgeous ‘green’ rebranding. Without further adieu…

This year I decided to re-brand. I kept the same logo but changed the overall feel of my packaging and marketing materials, to better reflect myself as a person. With nature in my blood and having practically grown up in the woods (okay not really, but I was a major tomboy and spent a LOT of time outside, haha) I thought the change was only fitting, and I wish I’d started out with it from the beginning! With all eco-friendly, recyclable, and biodegradable materials, the new packaging just feels good, it gives off a good vibe. Less is more in my book, and keeping the packaging / materials simple, clean, and quietly sophisticated is something that now has a lot of importance to me. My first set of proofs went out the door wrapped in Earth last week and I wanted to share some photographs. I’ll be getting the remainder of the products this month (print folders, mailers, CD cases). I’m also looking for a new portfolio for my prints, does anyone have suggestions? I’ve searched far and wide and haven’t really settled on anything yet.

*Ink on the bags and boxes is acid-free and non-toxic.*

*Borders / frames on the proof image shown above are available for purchase at The Photo Professional [ here ] .*

Order deadline cards were printed at home on natural, recycled paper.

Recycled tissue paper from Nashville Wraps.

Cards with rounded edges from GotPrint who is a green company!

Beautiful soft twine from Hobby Lobby.

Logo on boxes and bags is a stamp I had custom ordered. (Stamp info now included in the comments.) I purchased both brown and black inks – they both look beautiful!

Tags are made at home, printed on recycled paper.

Tags are made at home, printed on recycled paper. *BAGS AND BOXES ARE RECYCLED KRAFT PRODUCTS.*

Thank you so much for sharing Michelle! Make sure you stop by her blog and website “The Photo Professional” to say thanks in person!

P.S. If you’re waiting on an e-mail from me, please be patient. I’m extremely behind right now and doing my best to catch up as fast as I can!

Look around the sidebars and say “hi” to several of our new advertisers. If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. If you are a photographer and are interested in having your packaging featured – or are a vendor and are interested in having your business packaging, marketing ideas, or photography-related products featured – please contact robyn @ this domain to be added to the posting schedule.

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13 Responses to “green is the new black”

1
heidi @ indy photography on May 26th, 2010

Beautiful stuff! Love the simplicity of it all!
2
Lerissa on May 26th, 2010

I might have missed this…but where did you get the boxes? AND…the adorable notebook with your pricing???
3
marnie on May 26th, 2010

hooray for green!
all of my materials are green and I use Rebinder’s kraft CD cases for DVD collections: http://www.rebinder.com/top-selling-recycled-office-supplies Fast shipping – great offers -love them!
4
Jolene on May 26th, 2010

all of Michelle’s stuff is great!
5
Diane on May 27th, 2010

Great natural looking re-branding. I’ve gone to those lovely recycled Kraft bags and make my own tags too I’ve been meaning to get a stamp made and think it’s high time I finally made my way to the stationers to get it done! Lovely and thanks for sharing.
6
Ning on May 28th, 2010

Yay! Thanks for sharing! I wonder which type of custom stamp works best to stamp the boxes? I have the same boxes for my DVDs – only smaller. All my packaging is also either recycled, recyclable or reusable (the aluminum DVD cases)
7
brooke snow on May 29th, 2010

this is so very much my favorite! I believe in packaging, but much of it is sometimes fluffy and wasteful and not my personality. This is SO ME! Thanks for sharing! I no have a million ideas!
8
photopam on May 31st, 2010

I would love to know where you got your custom stamp! Such a great reusable tool.
9
Kalli on June 1st, 2010

I second the need to know where the custom stamp came from! So cute, simple, and professional! I am in LOVE with it!
10
shekira on June 1st, 2010

Please post where you got the custom stamp! Would love to know as well!
11
robyn on June 3rd, 2010

For those who have wondered I have heard from the source herself:

http://rubberstamps.net

Go crazy! They’re going to love you!
12
Kathleen on June 15th, 2010

Hello Michelle! http://www.ricestudiosupplies.com Has a nice selection of boxes and portfolio cases. I have no seen either in person, so if anyone else has suggestions, definitely share!
13
Heather on July 18th, 2010

I’d also like to know where she got her boxes… it’s missing from this post!