cats and dogs. living together.

Recently Monica of Photoumbra Studios provided Paperie readers a recap of WPPI 2010 in Las Vegas. Today she’s back for another guest post that will leave you sitting up and begging for more!

This past fall I lost my dog to an unexpected illness and I was devastated since he wasn’t even 2 years old. As we began searching the local shelters for a new pet a couple of months later, I was struck by how much fuller the facilities were since the last time we had been searching. Each person we spoke to at the shelters expressed how very much in need they were for donations this year. With this in mind, I conjured up an idea to do a fundraiser for a local animal charity in honor of my lost pet. Inspired by others, such as V Gallery, I put together a very simple marketing plan for the idea. We chose CAWS (Community Animal Welfare Society) as our local charity and the founder was extremely grateful for the idea. We decided to incorporate the event and branding into a Valentines promotion and call it our PAWS for CAWS fundraiser.

My studio branding wasn’t lending itself too well to the Valentine’s/pet idea, so I quickly created a new branding set for the event which was a huge hit. To completely brand for the event I only had to purchase 1 pack of 50 stickers from WHCC ($12). The rest of the items I found on clearance at IKEA from their Christmas decor line with hearts. I just recreated the heart design in Photoshop, added text, my logo, and a damask background and voilà, we were on our way!

Of course most people had no idea that the matching hang tags, thank you cards, napkins, and wooden heart decorations that we hung all over the studio, were from IKEA. We got loads of compliments about how nice our branding looked from the bottles of water we passed out (whcc sticker on a bottle of water) to the pricing menu and ordering sheets to the goodie box they went home with. The trick here was keeping our costs LOW, because I wanted to donate as much money as possible to the organization and I knew this was a 1-day event.

For the goodie box, we contacted all the vendors who are partners with CAWS and asked them if they would like to donate anything to the fundraiser. We had 5 other companies donate items to put in the box which made it a pretty sweet deal for everyone. We had one of the volunteers for CAWS bake up some all natural doggie treats in the shape of bones, hearts, and cupids to keep with the Valentines theme.

Keep your eyes open for good deals at your favorite stores for unique products that you could use to help promote a mini-session or special events such as our PAWS for CAWS fundraiser. This isn’t something I would recommend for your regular studio branding as you may have difficulty finding the items in the future, but I think this can be a great way for you to put together something really impressive for a limited event. One last thing I should note is I did not change my logo for the event. I simply applied it to design of the event branding to keep things somewhat consistent with my studio branding.

This event was a blast to put on and I think I’ll do it every year. We raised a few hundred dollars for CAWS, met a lot of great people and pets and mostly just had fun!

Thank you so much for sharing this Monica! The packaging looks fantastic, and with the cause behind it, makes it just that much more special! Make sure to stop by Photoumbra Studios and the Photoumbra Studios Blog.

And don’t forget you have until 11:59 Monday night to win the Nate Berkus™ 26-piece Gift Wrap Kit! Check back often this week – more goodies on the way.

ATTENTION VENDORS: We tuck business cards, coupon inserts, and promo pieces inside of our prize packages. If you are interested in having yours included, please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). Also contact me if you are interested in having your business packaging, marketing ideas, or photography-related products featured on Paperie Boutique.

ATTENTION PHOTOGRAPHERS: Show us your packaging! If the features here have helped you pull together your own look, please share with the class and pay it forward. Contact Robyn (e-mail link in the sidebar / robyn @ this domain) to be added to the posting schedule.

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