I’m so excited to share this guest post by Ana Brandt. In addition to being an amazing maternity and newborn / baby photographer, she runs the theartofpregnancyandnewborn.com website, myLIFE workshops, and TAoPaN Magazine. (Oh and by the way, there’s a free download at the end so don’t just skim!) Now without further adieu…
I love this site. The eye candy is so great and it’s fun to be featured on here!
As photographers we all know how important it is to develop your niche and create your brand. That’s what theartofpregnancyandnewborn.com is all about.
As we speak I am revamping many of my websites but even as is, they still mark who I am. One of my main passions is pregnancy aand newborn photography. I LOVE newborns! Don’t we all? But I LOVE pregnant women even more. I know many photographers just shoot the maternity session in anticipation for the newborn session, but I love pregnancy and capturing it is a must.
I created a separate site for my pregnancy and newborn titled Belly Baby Love. It has a classic signature black and white look. My standard color palette is browns for studio work, but for the pregnancy and newborn sessions I wanted to keep it simple.
This year I joined a company that delivers gift baskets to celebrity clients each month. I am the sole photographer in their “BUMP basket”, and when they get the call that a celebrity or their spouse is pregnant, my information is included in that basket. I teamed up with a client of mine that creates cards for Envelopments and they helped me come up with something cute and simple to put in the “BUMP basket”. Since we are already a part of the Envelopments dealer program I knew what pieces would work so we developed a promo piece with relative ease.
The main goal was to keep it classic and simple…
• Calendar is by CPQ
• The stickers are by ProDPI
• The trifolds inside are our own design (available on our
site at theartofpregnancyandnewborn.com)
• Our designer created what we wanted and printed it on
cardstock from Envelopments and used coordinating
papers and envelopes – these are great because we
can change them at will and just print as we need
• The gift card is a two sided wallet from ProDPI (we
love how sturdy these wallets are!)
• Inside the pocket we have our pregnancy, newborn
and first-year trifolds printed on pearl paper at WHCC
These have been sent to celebrities such as Bree Turner, Jamie Oliver, Annie Wersching, Mario Lopez, Alicia Coppola, Kevin Costner, and Catherine Bell just to name a few – plus a slew of other celebrities. The baskets usually go out very early, so it takes a bit until we hear from them. But we can’t wait until we get that phone call!
When venturing out and seeking opportunities, make sure you have all of your materials ready. For Pregnancy and Newborn you should always have the following:
• Pregnancy Pricing
• Newborn Pricing
• A package to include both
• A first year plan/option
• Standard pricing
Clients want to know all of their options. Most of our clients choose a package and many come into the plan. The key is to have amazing classic images. In many of our materials we provide stock images for other photographers to use in their material. We also highly recommend you have some very classic pregnancy and newborn images in your hands ready to create material. Our material has information on what to bring for the session, as well as what to wear. We also give clients a list of foods they should not eat before coming in for a newborn session. The more prepared we can make this client the more comfortable they will be.
Remember, you are dealing with the two most sensitive times of a clients life – being pregnant and having a baby. We want our clients to come in and feel they have been prepared for and are being taken care of. They know what clothing we have – we have a large collection of mama dresses from our Thredz line, as well as diaper covers for the baby. Our studio is equipped with water, wipes, snacks, music, a noise machine and a hundred other things that are handy to have around.
Shop for marketing products at the TAoPaN Store. Use the coupon code PAPER to get 15% off everything. The store is being reopened temporarily just for this promotion.
→ download link ← (The card is what we give to clients prior to their session. It contains a list of foods to avoid so their baby isn’t fussy and gassy.)
Also visit our Thredz Store for baby, children, and mama.
Have a great weekend everyone!
If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).
If you are interested in advertising with Paperie Boutique, please contact todd @ this domain. Check the sidebars – several advertisers joined us this week!
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