just say Julie!

Posts like this make me smile. Not just because the packaging is so fantastic (which it absolutely is), but because all the counteless hours people have poured into this site are really paying off and helping people. What a fantastic way to “pay it forward”! Grab a Coke, a smile, and kick back. Another great packaging feature / guest post coming up…by Julie Rollins Photography…

This past October 2009 is when I decided to move full steam ahead with my photography business. I scoured the Internet daily, trying to soak up everything I possibly could on how to get my business off the ground and running. I constantly read about how important branding is and I knew I had a ton of work ahead of me. I came across the Paperie Boutique website and turned to it almost daily looking for inspiration for the packaging I would eventually come up with.

My New Years Resolution for 2010 was two parts. The first part was to get my blog (julierollinsphotography.com/blog/) up and running. The second part was to design my packaging and Welcome Kit.

All of the colors in my packaging are a direct spinoff of my logo. I wanted to stick to that same color scheme, which made things easy for me.

My bags, tissue, ribbon, raffia, large Kraft boxes and Kraft pillow boxes are all from Gift Box Corp of America.

My large and small round stickers are from Zazzle.

My brown photo boxes are from DNL Photo.

My rounded hangtags are from 48HourPrint.com.

Inside the chocolate boxes you will find clear bags with backing boards, which are from Clear Bags. Also included in the boxes are 5×5 cards with portrait care and copyright information.

When my clients call to book their session, the first thing I do is send them out their Welcome Packet. The packet is full of information about my photography, pricing and session details.

♦ Please see this updated entry for the vendors used. ♦

The Kraft colored presentation folder is from Paper Presentation.

Inside my Welcome Packet you will find a chocolate petal envelope with my referral cards in it and a 5×5 card detailing the program. The envelope is from Paper Source.

Also included in my Welcome Packet are a pen and a sticky note pad. These two items along with my 4×8 rack card are from Vista Print.

The remainders of my press printed products are from local printers. I love being able to have all of this information together in my Welcome Packet, because it’s so nice to mail this right off to my clients when they call to book their session. The last thing I include in the Welcome Packet is a Session Reminder Card, which is also from a local printer.

Designing all of my press printed products took a while and then ordering all of the packaging was also a huge job. That being said, having everything done is such a relief. I felt great today when I had a new client call to book a session for next week and I dropped her Welcome Kit off at the post office this afternoon. Knowing that I have this all finished, I probably would still be trying to figure things out if it hadn’t been for the inspiration from Paperie Boutique! Thank you so much Robyn – I love your site!!!

-Julie

Thank you so much, Julie! Make sure to stop by her blog and say “hi”! (You can also see a lot of the photos above bigger and in greater detail there.) And don’t forget to submit your own packaging photos to the site (instructions at post’s end)!

In case you didn’t see today’s newsletter, Paper Source just announced a new recycled kraft paper collection. Check it out:

Don’t forget there’s just over 24 hours left to enter the “Pink Boutique Packaging Set” from Paperie Boutique and HB Photo Packaging. Go here to enter!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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