what a concept

I was lucky enough to get a demo version of The Boutique Product Catalog recently. To say I was “blown away” would be an understatement. In fact, I tore into the box like a little kid at Christmas. And then I made my poor husband sit there and “oooh” and “ahhh” right along with me until he showed enough enthusiasm for me to let him off the hook and return to my regularly scheduled swooning in private.

I have been looking for a solution like this – not only in look, but in price – forever. This delivers and then some! The concept is fantastic. The design is beautiful. The quality is exceptional. And because they’re customizable and the wording is available, well that’s really just the icing, now isn’t it?

It is with much excitement that I introduce Andrea Halsey of “The Designer Concept” for today’s guest post…

If you have ever looked into creating a unique catalog to hand to your clients at (or before) your session, you may have had some of the same troubles I did when seeking out this perfect marketing piece. After a lot of research, both local and around the digital marketplace of the world wide web, I finally found a solution that was perfect for the Boutique Experience, and light on the pocket!

I wanted a piece that served the following purposes:
- Boutique Look and Feel
- Something unique you can’t just get anywhere
- Something small enough for clients to keep in their pocketbooks (and show off to friends and family)
- Something concise and image-oriented
- A piece that matched my branding and set me apart from other local photographers

Is it so much for a girl to ask?!

Well, I did find some solutions that I loved, but just couldn’t swallow the price tags. I started to find myself looking into custom pieces that had minimum quantities in the thousands just to reduce the price to $3 or $4 a piece. Or, if I wanted to spend $10 a piece, I could get just 250 (insert googley eyes). When I looked into smaller booklet-style pieces, I just wasn’t happy with the look and feel. I wanted my pieces to have that wow-factor that represented the caliber of my boutique work, and the products I offer.

After some prototype mockups, I found a solution that would only cost me around $1/catalog and met all of my expectations. I kid you not! And the minimum quantity was right where I needed it to be, at just one hundred pieces. Having used the pieces myself, I know how valuable they are and can confirm that you will love handing them to clients, leaving them with other businesses, and handing them out to prospective clients… and they will love them too!

The deal only gets sweater. One of the issues I share with many other photographers, is the need to update or change pieces in my product catalog over time. Imagine spending $2,500 on your product catalogs just to realize a vendor has increased their prices or discontinued production. What if you have a new product line you want to add? Even though your original investment for your catalogs may have been around $100, the way our pieces are put together, you can update an entire section for just around $15 or $20. And when I say update, I mean update ALL of your booklets.

The team at my studio has put together a template for The Designer Concept that will give you a Master Cover template to custom match to your branding, as well as layout guides and instructions for creating your own booklet for just $1/piece. You can also purchase our Premium Template and have my personal catalog shipped to your door! This will give you a first-hand look at how I have created my own catalog, the products I offer my clients, and the images and wording that I use.

Paperie Exclusive Alert!

I have developed an exclusive Paperie Master Cover Template ONLY available for Paperie Boutique readers. After purchasing your template, simply email me your PayPal transaction ID and mention Paperie Boutique, and you will get in on this exclusive cover template. (If you have already purchased the Boutique Product Catalog, you can still email me for the exclusive cover!)

Last but not least, I can’t help but give a little something more in the form of a limited time discount!

For *one week only* you can get a $25 or $35 discount only for Paperie Boutique readers and friends.

For the Premium Template, get $35 off instantly by using this code:
PaperieExclusivePremium

For the standard template, get $25 off instantly by using this code:
PaperieExclusiveStandard

OFFER ENDS THURSDAY, MARCH 11TH

Thanks to all for reading, much love!
~Andrea

Thank you so much for the product, and the special Paperie exclusive plus discount, Andrea! I cannot wait to get mine together and share the photos here!

In just minutes the My Funky Camera contest will come to a close. But stay tuned! There’s another HUGE give-away coming on Friday. Yes, I said HUGE. So don’t forget to check back in!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

tag you're it: assembly • book • booklet • boutique • branding • business • catalog • custom • designs • exclusive • guest post • materials • packaging • photographer • photography • product catalog • supplies • templates