Paperie Boutique • products, packaging and marketing ideas for professional photographers

Feb201025

[ Psssst... Read to the end for multiple chances to win a 5x5 tri-fold template! ]

Another guest post today, this time by Lizette Barbour of Peekaboo Studio Photography. I just adore her Boo logo and color scheme. Everything is so bright and cheery. If you have the winter doldrums, this post should definitely lift your spirits! Take it away, Lizette…

When I first started my photography business, I was completely clueless about branding. I was trying to do everything cost effectively and ended up buying 500 brown kraft paper bags. Years later, I still have a ton of these and was desperately wanting to get rid of them to make room for my new packaging created around my new branding.

After giving it A LOT of thought I finally figured out a way to incorporate these into my new look, in fact, it became the main idea of my packaging.

My little owl (nicknamed Boo) represents a nature earthy feel, so I decided to add in more recycled kraft products to tie in with the bags, meshed it together with my vibrant red and voila, my new look was born. I describe it as Nature meets Modern.

My bags and tissue are from Mayers Packaging.

The bag tags shown are what I use when I’m in a pinch. The rectangular tag on the small bag are mini Moo cards. The reverse has all my info so it also acts as my biz cards too. The owl on the large bag is printed on a 4×6 photo. I just cut it out, hole punch it, and tie it on. I have a few on hand at all times. (It is a bit time consuming, but it’s only used as “Plan B”.)

I usually use the tag shown in the center above. It’s printed out on a 4×6 photo as well, and I customize the name and pic to correspond with my client. Sometimes I forget to print one with my client’s order, and that’s where the other tags come into play.

All my press printed products are from my local printers. I’m so lucky to have them literally 5 minutes away from me! Shown below are my client reminder cards that I mail out the week before, my “what to expect next” tri-fold and my gift certificates that I package in a kraft envelope bought from Crystal Clear Bags and placed in a 5×7 red box. The sticker on the envelope is from Moo.

My boxes are from HB Photo Packaging. I went with HB for their prices, but I am definitely staying for their CS – so fantastic! I have them in sizes 5×7, 8×10, 11×14 and 4×6 proof boxes for announcement cards. I wrap the boxes in recycled twine that I purchase from my local hardware store. The “stickers” on the bottom right hand corner are actually my mini Moo cards. I cut off the orange part and use a glue gun to adhere them to the boxes. (So many uses for them.) I would love to be able to do foil embossing, but because of my multiple colors it just isn’t affordable.

I had to search high and low for these CD cases, and finally found them at ReBinder. In the left pouch is a copyright card, and printing instructions. Both are double sided press printed cards (once again from my local printers). The CD was printed at CD Print Express and I have to say their quality is awesome!

I really could go crazy with more printed brochures like welcome/info/pricing packets. I just love the look and feel of beautiful paper. But I am trying hard to stick with my nature / environmentally friendly packaging and instead have created a password protected online “client lounge” that I call the Tree House. It’s a great place for my clients to get all the 411 on what Peekaboo studio has to offer.

Not shown are my referral cards. I hand out 5 cards to each client, personalized with their photo. Also not shown are my thank you cards. I also like to personalize these with the client’s picture and a nice handwritten message inside.

Well there you have it. My packaging that seemed to take forever to create. It’s unbelievable to have this weight lifted off my shoulders of finally having everything put together AND to love all the elements. (I’m so indecisive sometimes!)

My inspiration for all this has definitely been the Paperie Boutique, so it was only fair that I share my packaging in return.

Thank you so much for sharing Lizette—your hard work has definitely paid off! For more info on Peekaboo Studio Photography please check out the website and blog.

And because everyone likes a little something for free, I’m giving away five (plus one) Fit to Print “design seven” 5×5 tri-fold templates (shown below).

How do you win? It’s simple… Cut and paste the following to either your Twitter stream or on your Facebook wall (two separate entries maximum per person, one per Twitter / Facebook account):

I start my day at Paperie Boutique by @shutterblog — you should, too! Visit and win a free trifold template: paperieboutique.com

Come back and post the link to your Tweet / post in the comments for this entry. The first five people to post will automatically win (so please leave a valid e-mail address). Never fear though! If you miss out on the “top 5″, tomorrow at noon (12 p.m. EST on Friday 02.26.10) I will use Random.org to select one more winner! So you’ll still have a chance to win!

UPDATE: Final winner is announced here – thanks for participating!

By the way, I highly suggest setting up a pop-up reminder or iCal appointment to come back to Paperie Boutique tomorrow. I’ve been holding something BIG for the end of the week, and you won’t wanna miss this one! Trust me. See you then!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

it's more fun to share: Share this post with the world.

36 Responses to “peek-a-boo, I see you”

1.
dawnwphoto on February 25th, 2010

Kool! I posted on twitter! http://twitter.com/dawnwphoto
2.
mistymadonna on February 25th, 2010

I just posted! http://twitter.com/mistymadonna
3.
candyforiest on February 25th, 2010

I posted! http://www.facebook.com/candyforiest
4.
Jen on February 25th, 2010

I tweeted!
I start my day at Paperie Boutique by @shutterblog — you should, too! Visit and win a free trifold template: paperieboutique.com

http://twitter.com/jenaldphoto
5.
Kelly on February 25th, 2010

I tweeted
kellybkuntz
6.
robyn on February 25th, 2010

The first five free templates are now gone – keep Tweeting and Facebooking for a chance to win the final one in tomorrow’s drawing! Thank you!
7.
Kelly on February 25th, 2010

I was so excited to enter the contest I forgot to mention that I LOVE the packaging. Thank you for sharing!
8.
Brie on February 25th, 2010

I posted it on my FB page
http://www.facebook.com/profile.php?id=41104568
9.
michelle on February 25th, 2010

Yay! I posted, too! http://www.twitter.com/suitcasestudio
10.
Heidi @ Indy Photography on February 25th, 2010

Tweeted! Here’s my twitter:

http://twitter.com/IndyPhotoTweets
11.
Tina on February 25th, 2010

I Tweeted!

http://twitter.com/lifeisahighwayp
12.
Claire on February 25th, 2010

i just posted on twitter http://twitter.com/claireym
13.
Liz on February 25th, 2010

I just posted on twitter! Yay! http://twitter.com/mrslizcook/status/9639165448
14.
Sally on February 25th, 2010

re-tweeted at http://twitter.com/sallycphoto
15.
Julie on February 25th, 2010

I tweeted! http://www.twitter.com/julie430
16.
Amy Hoogstad on February 25th, 2010

Thank you, Lizette!!! And thanks also for featuring a Canadian:)
17.
robyn on February 25th, 2010

Ha – especially during the Olympics, it seems like a must-do!
18.
Shannon on February 25th, 2010

I posted!
http://www.facebook.com/home.php?ref=home#!/profile.php?id=1603130769&ref=mf
19.
Victoria on February 25th, 2010

Tweeted here: http://twitter.com/vlvphotography
20.
Robin on February 25th, 2010

These are really cool, love the idea… amazing how things work out isn’t it?
21.
Gillian Ottaway on February 26th, 2010

I tweeted! Great post!

http://twitter.com/GillOttaway
22.
Susan Kelly on February 26th, 2010

I facebooked!http://www.facebook.com/susanjk1?ref=nf
23.
Victoria on February 26th, 2010

For the pixel 2 canvas giveaway!!!! My birthday is March 5th! Hope I’m posting this in the right place!!!!!
24.
robyn on February 26th, 2010

Not your birthday – Roxanne’s birthday! Hurry, go back and surf (and post the answer here!
25.
Susan Kelly on February 26th, 2010

March 11!
26.
Victoria on February 26th, 2010

Roxanne’s bday is April 1st!!!!!
27.
kaylyncole on February 26th, 2010

please please please pick me for the pixels2canvas giveaway!

http://twitter.com/kaylyncole

http://www.facebook.com/kaylyn.cole?ref=profile
28.
Jen on February 26th, 2010

Wait, do I post it here? I’m so excited about this: April 1, 1961!

LOVE LOVE LOVE P2C – Will not use anyone else for my canvas orders!
29.
robyn on February 26th, 2010

Entries for the free trifold are now closed – going to Random.org to select the winner and will post it momentarily!
30.
KatieA on February 26th, 2010

http://www.facebook.com/profile.php?ref=profile&id=44305397
31.
Jen on February 26th, 2010

I tweeted:
jenaldphoto

and flickrd (is that a word?):
http://www.flickr.com/photos/68805461@N00/

I love P2C – awesome CS, and THE BEST canvases in the world!
32.
robyn on February 26th, 2010

Heads-up – comment for the P2C giveaway HERE – I was unclear in the first-draft of my post!

I have e-mailed everyone who posted here about the P2C promo with a little make-up, so please check yours!
33.
Jenessa Evans on February 26th, 2010

Tweeted my love for your cute trifolds @dontblinkphotoz
34.
Karen on February 26th, 2010

http://twitter.com/ksavignon
35.
robyn on February 26th, 2010

Sorry it took me so long to get this up – what a fun, crazy day! The contest ended at noon — comment #29 was mine. So here’s the winner as selected by Random.org:

Congrats Michelle, and thank you to everyone who participated!
36.
Courtney Dirks on February 28th, 2010

Robyn – Again, another amazing feature on incredible packaging. Lizette, I’m looking forward to checking out HB for boxes. I really believe that going the extra mile in your packaging and branding pays off, you’re such an inspiration! Loved all the images too!