calendar girl

The very first year I was in business in Tampa, Karen Leslie (of KarenLeslie Photography here in Orlando) shared a client desk calendar template on a forum I was on – the members there were always trading ‘gifts’ back and forth as a ‘pay it forward’ kind of thing. My 2007 calendars using Karen’s template were such a hit, I made them again for 2008 with my own design after we’d moved to Orlando. By 2009 they were ‘expected’ by my clients as an annual tradition, and they are honestly the only real form of mass-marketing that I ever do.

They have brought me so many referrals, and the word of mouth based on them is incredible. Everyone wants to show off their little Miss or Mister [insert month name]. The front and back covers have become a sort of ‘bragging rights’ with my clients. (View the above image larger.)

I decided to switch things up a bit for 2010, and instead of doing the 5×5 prints in a CD-style case, I went with landscape cases (style SF22) and 4×6 images. Although I’m very happy with how they turned out overall, I’m not very happy with the cases. They were sold as being able to hold a 4×6 photo. Actually they can hold one 4×6 photo if it’s slightly bowed. Multiple 4×6 photos at full size? Well not so much. Once again my paper trimmer became my best friend, because I have nothing but time right?

I created an original 4×6 image template for my calendar pages with a .20″ solid black bar down the left hand side. That black bar was my trim-guide and I just lopped it off and voilà! Suddenly the images would fit in the case, no problem. However, where the square cases would hold up to 22-23 images / calendar pages inside the plastic “lip”, this particular landscape case design only holds about 16 pages max. The “lip” on the landscape SF22 cases is much thinner than its square counterpart.

Since I’ve been so busy over the holiday and through the New Year, my client calendars are going out a couple of weeks later than usual this year. I included pages for January and February 2011 to compensate for this. I made a separate little packet for these extra pages plus my alumni program, my referral program, and the spring Stylized Portraiture fairytale event here in Orlando which I’ll be sponsoring for the second straight year.

If you view the above collage larger you can get a better look at the pages in the 2010 B&B client calendar that’s just now hitting the streets.

Hey, I found something that just might be your bag, baby! The cool kids over at Photojojo are launching a brand new SLR Sloop camera bag.

“Weary, sick, and tired were we of the drab camera bag, trapping our dearest of friends in black nylon drag. (It nigh made us gag.) So we sailed a strong breeze across the seven seas, to summon an SLR chum, second to none. (Plus, much more fun.)“

“A part time camera satchel, full time stripey sultress, the SLR Sloop is the siren song to any camera’s heart. With five adjustable and padded compartments for your camera plus a wallet, keys, cellphone (er, compass), windbreaker, flash, and extra lenses.“

“Fashioned from the same super-durable material used for boat sails, she’s water repellent, never fades, and is a cinch to clean. She slings across your back like a messenger bag, saving your neck and shoulders from the hardships of long voyages. And with zippered pouches inside and out, she’s a terrific tackle tote for all types of bait.”

The bag dimensions are 11x14x5″ – stop by the site for details & color options!

Please check out helpingheartsphotogs.org and follow on Twitter – it’s a small, grassroots effort by photographers to help in their communities and in the world.

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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