for example

I posted an entry here a few weeks ago that discussed the paper sample kits I send to my clients for birth announcements and holiday cards. I enclose paper sample kits with every client “welcome kit” I mail following a package booking. I’ve created a new template for Fit to Print based on that kit, but with a twist.

Birth announcements, invitations, and holiday greeting cards sell better if the client can see both the product — and the QUALITY of the product. This will help each of your clients feel the difference between the type of custom, press printed professional products you offer vs. cheaper, consumer-grade products from chain stores and public online printing services.

Having paper samples in-hand while ordering also minimizes client confusion and makes certain their cards arrive exactly how they envisioned.

These templates were designed to maximize your client purchases while reducing your costs. You select the paper types you want to offer your clients and then print your various cardstock samples accordingly. Save money and paper at the same time!

Most professional print labs will print 4×5.5″ flat-postcards in qty. 25. By dividing the template into three parts, with a simple paper cutter you can triple that amount and offer your paper samples in “bookmark” form with sample text and images on the fronts, and paper type and your logo / URL on the backs. (All you will need to do is cut each card into three parts, flip over, and write down the particular paper-type in the space provided, as shown above.) The paper sample packs can be held together with binder-rings, brads, snaps, or “belly bands” — or even presented looseleaf inside of a decorative envelope. Get creative!

These custom-made .psd templates are designed ready-to-print and have been tested at two different professional labs. You will only need to add your own images, logo, sample text and change any colors if desired. A .doc file will be inclued with instructions on how to use and order (including font names and the print labs used). You must be able to edit layered .psd files in either Photoshop or Elements.

I’m making “design eleven” available now at a special PRE-ORDER discount. The first batch of templates has already been mailed out. The pre-sale discount price has been extended through 11:59 p.m. EDT on Friday, October 16th.

If you have any questions please don’t hesitate to ask in the comments!

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