on display

New week – new guest post! Today Jen Gentry of Mesmerizing Moments Photography shares how she set up a booth for a recent community event.

So grab a pen and paper to take notes. Ready? Set? Go! Take it away, Jen…

I think booths at local events are the best marketing you can ask for. They typically run about $100 for the entry fee, and then you can just bring whatever samples you already have, maybe order a few more, order a few hundred business cards, then borrow some tables and a tent! That’s it! One new client from it will pay for everything you put into it, but YOU WILL get more than one!

To make my booth a little snazzy, I just create a few different unique ways to display business cards, and decorate the whole thing with colors that match my logo and marketing. ☺

I set up my booth in way that catches people’s eyes (with large prints & canvases)—then to make them stay I put out lots of little photos, and candy with my business cards attached, and products. The longer you can get them to stay looking through your stuff, the longer you will have to sell yourself!

This booth was a big success, because I was approached by a local pediatrician office, and asked if I would like to do a big display in their office…ummm, “yes please!” These events are great ways to show your work, and get known in the area, for very little cost. I still get people from events long ago saying that is how they found out about me. And once somebody has met you in person, I think they tend to remember you more, so when need of a photographer comes up, they will spread the word for you!

Word of mouth has truly been my most successful marketing, and has kept my calendar full! You can just check your town’s website, and be on the lookout for fliers at local stores. Hope all that helps! Thanks so much for the guest spot. ☺

Thank you so much for sharing your expertise with us, Jen! Don’t forget to stop by her website and blog and tell her you appreciate her time!

If you’re interested in having your own business packaging, marketing ideas, or photography-related products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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