Aug200914

4

button they’ve got style!

So excited to present another guest post! This one was written by Heather Lickliter. Heather and Frankie Wylie own Stylized Portraiture in Athens, GA.


stylized portraiture

When we were designing our ‘look’, Frankie and I couldn’t agree on anything. I had just merged my dreamy looking biz and logo with her edgy one, and nothing fit either of us or the photos we needed to showcase. Since we do a wide range of very traditional to very non-traditional, we needed something plain, but still nice and bright enough to be eye catching.

stylized portraiture

We settled on a rounded corner logo, the middle of the road for an edgy rectangle and a dreamy circle we’d come from. Then we picked three colors we knew would go together: a warm brown, an ivory and a grassy green. More importantly, we knew we could find fun stuff in all of those colors.

stylized portraiture

stylized portraiture

stylized portraiture

The website was first, we made everything out of the rounded corner rectangles to make sure everything had a consistent look. We carried that over to the blog header as well as the inside of the flash itself; we bought a template that allowed us to make each slide one big picture, then I designed each slide in Photoshop to be a montage of photos in rounded boxes.

stylized portraiture

stylized portraiture

stylized portraiture

stylized portraiture

stylized portraiture

That pretty much made everything else easy. Our logo went perfectly onto a square sticker from GotPrint or a Moo sticker, allowing us to put them on the bags. Our rounded corner business cards are also from GotPrint. The bags and tissue come from Nashville Wraps, but the photos are also inside of brown portrait boxes from Rice Studio Supply. We tie each with green and ivory raffia.

stylized portraiture

stylized portraiture

stylized portraiture

Our appointment card is a 4×6 postcard from Marathon Press, we just circle the date and hand it to them, or the reverse has space enough for an address and a stamp. The “Thank You” cards are also from Marathon, a nice lined texture. I really like them. The client info packet is also from Marathon, double sided 5×5 cards that we ordered 500 each of all 8 pages. Then we hand hole punched them and put a ring through the hole and tired an ivory ribbon in it. The info packet has prices, a gift guide and a few wall gallery options.


Thank you so much Heather for sharing such wonderful photos, vendors and pointers! This entry is going to help a lot of photographers pull their final look together! Don’t forget to visit the Stylized Portraiture blog and let Heather (and Frankie) know how much you appreciate this guest post!

Have a question? Something you’d like to see featured here? Wonder where something on this blog came from? DON’T BE SHY! Leave a comment!

As mentioned over and over and over again now…I’m working with a handful of photographers to add more guest posts to this site so it’s not filled with my ideas and photos/demos only. If you’re interested in having your packaging, marketing ideas, or products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment).

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4 Responses to “they’ve got style!”

  1. 1
    Heather James  on August 15th, 2009

    I’m in love with the appointment card, especially the circle calendar- I may definitely have to incorporate this with my branding! Thanks for sharing Heather & Frankie!

  2. 2
    Michelle O  on August 16th, 2009

    LOVE the client info packet…where did you get the wall gallery idea pages from, Design Aglow??? I’m thinking of doing this…

  3. 3
    Heather Lickliter  on August 16th, 2009

    Yes, the wall design gallery is from Design Aglow! We picked 8 of them that we thought would sell the best and put them in there.

  4. 4
    robyn  on August 16th, 2009

    For those who are interested in the Design Aglow link – it’s in the sidebar and the guides are here:

    http://www.designaglow.com/store/category/50/SELLING-TOOLS