real page turner

(Originally posted to Flickr forums in January 2009.)

My album company offers swatch-sample sheets. They’re very nice, laminated and “fancy”. However their name and logo are very prominent and that’s information I like to keep to me, myself, and I. I wanted a way to present the samples to clients that was also functional. So I ordered a 5×7 sample album and got out my paper trimmer.

I basically turned one of the albums into a scrapbook so not only are clients able to hold an actual album sample in their hands (and see the cover fabric, page thickness, etc.) but they also can view color options and styles available to order.

I also bring a sheet with the different cover types listed under thumbnail images (front and back), and we both can mark down and discuss their cover choices in person before ordering. There’s a notes section at the end for them to write in and check off the titles of their favorite swatches. I used the album company’s online sample images to put the album order sheet together and I leave that sheet with my clients after I go. My clients place their orders online so this “try it before you buy it” is essential for my sales.

I’m working with a handful of photographers to add more guest posts to this site so it’s not filled with my ideas and photos/demos only. (Don’t miss Christina McCall Photography’s blog entry about her recent guest stint here.) If you’re interested in having your packaging, marketing ideas, or products featured please contact me (my e-mail is in the sidebar and is robyn @ this domain – or you can leave a comment). It’s always fun to share and “pay it forward“! Not to mention improve your SEO in the process… Win / win!

tag you're it: album • assembly • book • craft • Fit to Print • marketing • materials • packaging • photographer • photography • samples • scrapbook • supplies • swatches • templates • tutorials